JessicaClarkeMarketingReport

1. 1 Digital marketing, Branding & PR 2016 Jessica Clarke

2. 2 Brand introduction & history 4-5 Product7 Price9 Place 11-12 Philosophy14 Promotion16-20 Brand touch points 21-23 Brand message 24 Target consumers 26-29 Future consumer 30-31 Brand adjacency map 33 Competitor analysis 34-39 SWOT analysis 40 New opportunities 41 Contents

3. 3 In everything but deliveries, we’re committed to a slower pace of life. Olive Online

4. 4 Olive. Olive is a British contemporary lifestyle brand with its operational headquarters and flagship store in Cheltenham. All of their products are made in collaboration with a network of independent designers; Olive’s premium collection is also available to buy from 28 selected premium stockists across the UK and the Channel Islands. They aim to deliver an array of eclectic, unique, and inventively designed garments, promoted with a highly personal service both in store and online. Olive are also aiming to become transparent in their processes and sensitive to the ethical considerations that are increasingly important to their consumers.

5. 5 History. Founded 2010, United Kingdom, online and in store. Olive began as a small boutique store. In 2012 the team saw the potential social media had for promotion and began hosting small competitions through their Facebook and Instagram pages especially. Also during this year, the brand became involved with blogging, they started a blog and began posting their own ‘street style’ photography and outfit looks. During 2013, Olive clothing opened a store in Bristol, which has since been closed, the Cheltenham store was also renovated to the look it maintains today. During 2014, the style of promotion and photography changed at Olive. It matured in to a much cleaner and refined state and has maintained this style ever since. In 2014 Olive was featured in Look magazine for ‘Nailing timeless style’. During 2015 the Mens Capsule collection was launched online. In 2016, Olive was included in ELLE UK’s ‘Under-The-Radar Online Shops You Need To Know About’ article. Olive clothing currently has a lot of momentum on social media with over 155,000 followers combined across platforms.

6. 6 “The simple and the minimal over the noisy, the show-off, and the try-hard.” -Rohan Moore, Managing Director

7. 7 Product Lifestyle - L:A BRUKET - A skincare brand from Sweden that focuses on using natural ingredients and therefore proves Olive is working on its ethical responsibilities. Cereal magazine - A travel style magazine that has a similar slow, minimalist style to Olive making it very appropriate for the target consumer. The magazine is not sold in mainstream stores and therefore, aligning Olive with a higher market. The Gentlewoman - A modern magazine that focuses on female personal style. This magazine links to the new wave of feminism and proves Olive’s contemporary brand message. Kinfolk - A slow lifestyle magazine that really represents the aesthetic of Olive, by stock- ing this magazine, Olive are showing their philosophy is more than a marketing plan. Womens - Simple garments with attention to detail (including pleats and embroidery) which reinforces their dedication to quality. Occasional vintage inspired items with 1940’s-60’s elements represent the heritage aesthetic within the brand. Mens - A capsule collection released by season, all items are minimalistic. Accessories - Including unisex items, which is very contemporary and Brixton headwear that is designed from traditional styles. Leather shoes are also made to measure.

8. 8 Heritagewithmodernity.

10. 10 Streetstylewithunderstated elegance.

11. 11 7 Pittville Street, Cheltenham, GL52 2LN, United Kingdom: a small independent store in Cheltenham town centre, just a minutes walk from the main high street. The store is very small with two floors, magazines are laid out on table tops and across side surfaces, while all other lifestyle and accessory products are displayed on a vintage desk. Stripped back wood and brick walls add character and feel authentic, small finer details such as plants, vintage radios and candles make the store more welcoming and homely. Place

12. 12 The online store is clean cut, simply navigated and easy to digest. Users can sign up to newsletters, read an ‘about us’ page and make an accout to develop wish lists. There are quick links to delivery and returns information. Bolder more engaging photographs are strategically placed to entice the user further. Social media can be found on the lower tool bar along with a help button and more acquired information. A downfall of the site is the clothing photographs. They are only on hangers, which can make it hard for the user to visualise how it will sit on the body. Through primary research (See appendix item one) it was clear that un-photo- shopped models appeal most to the consumer, this approach would work alongside Olive’s philosophy. Place

13. 13 “We’re committed to ensuring our own story, from beginning to end, unfolds in the context of an ongoing conversation about our contribution to, and effects upon, the global society..” – Rohan Moore, Managing Director

14. 14 Olive show clear intentions to be ethically and sustainably responsible and respect that their consumers also want to be, proving they put their values before profits. Garments are manufactured with suppliers who are economic equals. Olive state this on their site to prove they are working towards more than just profits and that people are an important part of their plans. However, for the moment, Olive welcome product-specific queries; this shows the consumer they are open and honest, it also suggests they have nothing to hide regarding their process. Managing director Rohan Moore often uses Olive social media to talk further in to the Philosophy of Olive and makes it clear that as a brand they want what it best for their consumers and the planet. This adds more depth to the brand and encourages more interactions. Philosophy

15. 15 Beautifullycoordinated.

16. 16 Promotion - Online social media (CRM) Facebook TwitterOlive’s Facebook page is updated at least once daily and receives anywhere between 4 and 900 likes. However, there is not a lot of engagement through comments. Customer enquiries are mainly dealt with on Twitter. However they rarely tweet about anything else. By not utilising this platform for promotion, Olive is not projecting its brand message.

17. 17 Pinterest InstagramThe least used social media platform is Pinterest. There is not enough engaging content and the page needs a wider selection of imagery capturing the consumer’s lifestyle. Olive’s Instagram account is updated daily and mostly consists of outfit builds. Posts are tagged with the brands name, making them easy to find and widening their audience. Overall, there isn’t enough differentiation between Olive’s social media accounts and with nothing to suggest there are real people behind the brand, no sense of community is achieved.

18. 18 Showrooms Showroom events appear to be a new strategy for Olive, SS15 is the first one to be show on their blog. They are open by appointment only but are shared to consumers as a sneak peak. This makes the consumer feel exclusive and involved with the development of Olive. VM Olives interior and exterior VM is shared through all of their social media platforms to build a strong brand identity. The store immediately appears raw and delicate. Window displays are slightly cluttered, with an intention to appear careless and free.

19. 19 Newsletters (CRM) The researcher has found that newsletters are very rare, with none received over 4 weeks. This is something that could definitely be improved, keeping the consumer informed is vital in building relationships and ensuring returning customers. Press There is no evidence to suggest Olive work with a PR agency or prioritise the main stream press in their marketing strategy. However, over recent years, their momentum on social media has reached British press including ELLE and Look.

20. 20 Brand blog Olives online blog is made up of unscheduled posts that include photosets, playlists, self promotion and blogger collaborations. They do this to create a sense of community and network within the ‘bloggersphere’. It also adds more depth to the brand identity. Through social media and the Olive blog the brand shows a consistent interest in collaborating with bloggers. This is a good method of promotion as it shows consumers how wearable products are and is a source of outfit inspiration.

21. 21 Brand touch points Windows display Olive has a stripped back window display using items that best represent them: flowers, wooden boxes and basic light bulbs give of a raw, essential feeling. Inside, vintage radios, TVs and clocks bring in the element of heritage. This is consistent with their brand image. In store experience Wooden floors and stripped back interior feel authentic while the stores layout maximises space to maintain the idea of a slower pace of life and encourage the consumer to notice small details in their product. Randomly placed plants and magazines create a homely feeling. Olive wants the consumer to feel comfortable. Sales person Olive wants to create a friendly environment for the consumer so they can take their time to look at different products. Sales assistants wear Olive products to further prompt sales and show how garments can be styled and worn daily.

22. 22 Packaging and labelling ‘Olive Cheltenham’ on labels, hangers, bags and receipts, is consistent with packaging from online orders. The ‘Cheltenham’ feature links back to their heritage and development as a brand. Garment fit, quality and style Garments are sized xs, s, m l. Although the sizing could be initially difficult to determine for new consumers it is a way of Olive differentiating themselves from mass market brands. T-shirts and denim are mostly 100% cotton, this proves they take the quality of their products seriously. The loose fitting styles make products more versatile and wearable every day. Garment performance and care Most products are advised to be washed at 40, tumble dried, ironed or dry cleaned. This isn’t particularly consistent with their philosophy of being sustainably and ethically responsible. Brand touch points

23. 23 Returns policy If the consumer is unsatisfied with a product, it can be returned within 14 days for a full refund, but if it is an online order, the consumer must pay for the return postage. This returns system isn’t very beneficial for the customer because they loose out on delivery charges. Also, this policy is not competitive with other brands and may mean consumers are put off purchasing at Olive. Website The website is very user friendly, has a clear search bar, links to more information as well as engaging use of imagery. It is very consistent with the in store experience through its minimalistic, easy approach. Promotion Olive does almost all of its promotion online, mainly through social media. They have a large following and maintain consumer relationships through their different platforms. The content they post is consistent with their brand message. PR, press and media Olive appears to keep their entire PR in house and doesn’t use agencies. However they have a lot of coverage on fashion blogs and have also featured in mainstream British press publications including ELLE online and Look magazine. Brand touch points

24. 24 Through all the brand touch points Olive consistently proves its dedication to being different and delivering a high quality service for the consumer. From in store to online, Olive keeps a welcoming, clean and easy approach to consumer experience. The brand message and image is all about unique, high quality, easy to wear, versatile and luxurious products. Brand message

25. 25 “This ambition is not a solely commercial one – it’s also a cultural one.” Olive Online

26. 26 Target consumer | Harriet

27. 27 Age : 19-28 Younger professionals in smaller flats (E) Generation Y Female Creative industry career with higher education qualifications. Income : £20,000+ In a relationship - a small percentage may have young children. At home they are newly independent or are still living with parents, typically in the suburbs. Early adopters Individual, prosperous and have a desire to explore and make a positive contribution to the planet. A small percentage of this target consumer may have children. Is interested in travel, art, culture and music. Enjoys watching vlogs in her spare time including Zoella and IntheFrow. Also shops in Anthropologie, Other stories and Free People. Needs clothes to feel comfortable in that project her style but also look professional for work. Favours Instagram over other social media platforms. Uses a smartphone and favours a MacBook over a computer as it is easy to work on the go.

28. 28 Target consumer | Max

29. 29 Age : 19-28 Younger professionals in smaller flats (E) Generation Y Male Creative industry career with higher education qualifications. Income : £20,000+ In a relationship - a small precentage may have young children. At home they are newly independent or are still living with parents, typically in the suburbs. Early adopters Can be found in coffee shops, art exhibitions or parks. They are not interested in couture or catwalk, they wear practical, ‘classic’ clothing that can be layered, dressed up or down. Is price savvy and doesn’t impulse buy- all of their clothing is carefully refined to represent their personality and style. Favours Instagram over other social media platforms and uses it to self promote and socialise more than anything. Previously shopped at Jack Wills and Topman but now wants to have higher quality, more grown up, unique items to wear every day.

30. 30 Future consumer | Clare

31. 31 Age : 29-39 Career driven young families (E) Generation X/Y Female Creative career, possibly a photographer Interested in the arts and current affairs Income : £30,000+ In a committed relationship - likely to have children, in her own home Early majority Also shops in Whistles, Jigsaw and Anthropologie. Needs clothes to feel unique in that can be worn at the weekend and for work. Olive also appeals to an older consumer. During a store visit, the researcher found 3 of the 5 customers during the hour were over the age of 29. Also, as Olive has a high price point and is not trend focussed, this may be attracting an older consumer. By addressing this new target consumer, Olive could raise further brand awareness and increase sales.

32. 32 Simplicitywithplayfulness.

33. 33 Low fashionability High fashionability Low price High price Olive COS Sister Jane Closet London Finery Other Stories For Love and Lemons Free people Anthropologie Brand adjecency map Olive operates in the middle market, their products are affordable and feel luxurious.

34. 34 Anthropologie Anthropologies main form of marketing is lifestyle engagement. All of their promotion methods lead back to the consumers day to day lifestyle, this builds strong consumer relationships and encourages more sales outside of their clothing departments. One way they do this is through blogging, there are several blogs dedicated to Anthropologie products, including “Effortlessly Anthropologie” and “Breakfast at Anthropologie”. These blogs feature product reviews and sales promotions but the author will also write about her day to day life and dreams. This makes it relatable for other Anthrolpologie consumers and links back to their lifestyle brand message.

35. 35 One off events create a conversation on social media and amongst consumer peers. By having so many Pinterest boards that include a mixture of product and photography, they are offering consumers a sense of individuality as they can choose a range of pins to add to their own boards. Similarly to Olive, Anthropologie link their posts to current events and using hash tags, increasing the reach of their posts.

36. 36 COS To keep a strong brand image, COS use a lot of visuals/videos to convey their new products and events, this is very successful in connoting their innovative artistic brand message. They communicate their brand message further, COS use artist collaborations instalments, events : A different approach to that of Olive. COS projects their minimalistic clothing through their promotion to maintain a consistent brand message.

37. 37 The ‘things’ online page publicises artworks that have a similar aesthetic to COS and further emphasise their brand message. COS Magazine is mostly based around current products and art that relates to its zeitgeist. This provides inspiration for the consumer and tells a story - engaging with the user. ‘Projects’ is dedicated to all the brands collaborations and events, a page like this shows the user how the brand is evolving with current affairs.

38. 38 Free People Free people’s overall marketing strategy is to build a community amongst their consumers and from there inspire their lifestyle. Similarly to Olive, they use social media, blogs, and photography. But also use celebrity endorsements and influencers. Interacting with consumers outside of the product conversation helps build better CRM. One of their biggest promotional platforms is their online blog and FP Me page. Here, they post about further lifestyle topics. Also, they organise FP escapes through these platforms, to remote locations where their consumers can get together and refresh their mind.

39. 39 Free people publishes a wide variety of Youtube videos including travel, wellbeing and appearance to inspire the consumer in different aspects of their life. To maintain their spiritual brand message, Free People add small details to their online social media and blog. On their Tumblr there are lots of outfit looks, picturesque imagery and aspirational travel photography, something that would really relate to their target consumer.

40. 40 OLIVE SWOT analysis Strengths Very independent with a strong philosophy - an important USP. Olive has already generated a lot of momentum on social media. The lifestyle department stocks exclusive, luxury items. Opportunites Further publicise the sale items. Consider student discount promotions. Cultivate a community through social media and blogging. Weaknesses Only one store which makes the brand less accessible. Poor marketing of products, there needs to be more visuals of products on models. Poor email marketing, no regular newsletter system. Threats Competitors with existing online consumer communities Lack of collaborations with influencers and innovators.

41. 41 New opportunities Olive are good at social media promotion and consistent brand identity, however, they are not good at direct newsletters and are still using basic methods of CRM. They need to improve the variety and authenticity of their promotion to keep the consumer interested and build a community amongst their consumers. A missing brand touch point that must be addressed is a loyalty scheme. As Olive is an independent business, it would seem appropriate for them to show appreciation to returning consumers who support their ambitions. A loyalty scheme would also help Olive build on their CRM. There is a potential opportunity to bring in a new, older consumer, who would then develop more awareness of the brand. An older consumer would have more disposable income and therefore be less distracted by fast fashion brands. An older consumer is also more likely to express an interest in consumer community and loyalty schemes. To improve their marketing, Olive could benefit from associating their products with the consumers day-today lifestyle more clearly. A possible method of doing this is vlogging, which is an increasingly successful promotion method (See appendix item two three). Word count: 3267

42. 42 Apendix Item 1 - conduted by the researcher

43. 43 GoPro: Nowadays everyone has heard of GoPro, and there’s a good reason these ubiquitous wearable cameras are on folks’ radars: because the brand inserted itself in the conversation. What’s more, the company didn’t even do the heavy lifting; in 2013 thousands of their customers uploaded over two years worth of YouTube content all featuring “GoPro” in the title. This led to the creation of the GoPro Network, media channels that focus on programming across a variety of platforms. By 2014 the company boasted 7.2 million “likes” on Facebook, 2 million followers on Instagram, and 950,000 Twitter followers. But the major coup was claiming 450 million YouTube video views as well as 1.8 million subscribers. This strategy helped increase company revenue from $234.2 million in 2012 to $985.7 million by the end of 2013. That’s over a 200% increase in sales in just three years. And never forget that it was all possible because, while other companies were struggling to figure out how to make e-commerce work for their product, Go- Pro was turning its product into their very own media company. Modcloth: The vintage-clothing industry has a lot going for it. Not only does it generate billions of dollars a year, but it boasts being good for the planet, too. But how does one vintage operation distinguish themselves from the robust com- petition? San Francisco-based online store Modcloth found a way—by turning customers into brand ambassadors via YouTube. Owners Susan Gregg Koger and Eric Kroger created their You- Tube channel in 2008, offering up fashion lessons and contests that engage their viewers. Since then they have been promoting their original videos through TrueView video ads, which has resulted in a click-through rate of 18% and the capture of the coveted 18-34 female demographic. Item 2 - http://www.globalwebindex.net/blog/16- 34s-lead-the-vlogging-trend - Last accessed 2/05/16 Item 3 - Meet The Brands Who Broke Into the Main- stream with YouTube - http://www.reelseo.com/ meet-brands-broke-mainstream-youtube/#ixzz47rqvd1Kq - Last accessed 2/05/16

44. 44 References Front cover Image 1- 2015 - https://www.facebook.com/oliveclothing/photos/ pb.203103803035141.-2207520000.1462373025./1075603602451819/?type=3theater - Last accessed 13/04/16 Image 2- 2015 - https://www.facebook.com/oliveclothing/photos /a.203107343034787.55798.203103803035141/997524480259732/?type=3theater - Last accessed 13/04/16 Page 3 Olive online - 2016 - http://www.oliveclothing.com/about-us/ - Last accessed 4/05/16 Page 4 (Left to right) Image 1 - 2015 - http://blog.oliveclothing.com/search?updated-max=2014-06-16T17:42:00%2B01:00max-re- sults=7start=24by-date=false - Last accessed 13/04/16 Image 2 - AW15 - http://www.oliveclothing.com/menswear/?sort=featuredpage=2 - Last accessed 13/04/16 Image 3 - 2015 - https://www.facebook.com/oliveclothing/photos/ pb.203103803035141.-2207520000.1462373132./1043162895695890/?type=3theater - Last accessed 13/04/16 Image 4 - 2016 - https://www.facebook.com/oliveclothing/photos/ pb.203103803035141.-2207520000.1462373127./1191157857563059/?type=3theater - Last accessed 13/04/16 Image 5 - 2016 - https://www.instagram.com/p/BDLMvjRuCrz/?taken-by=oliveclothing - Last accessed 13/04/16 Image 6 - AW15 - http://www.oliveclothing.com/menswear/?sort=featuredpage=2 - Last accessed 13/04/16 Page 5 (Left to right) Image 1 - April 2015 - https://www.facebook.com/oliveclothing/photos/ pb.203103803035141.-2207520000.1462374319./993194140692766/?type=3theater - Last accessed 13/04/16 Image 2 - 2016 - https://www.instagram.com/p/1YOTjKuCkQ/?taken-by=oliveclothing - Last accessed 13/04/16 Image 3 - 2016 - https://www.instagram.com/p/BCSujvKOClg/?taken-by=oliveclothing - Last accessed 13/04/16 Image 4- March 2016 - https://www.facebook.com/oliveclothing/photos/ pb.203103803035141.-2207520000.1462373128./1168550083157170/?type=3theater - Last accessed 13/04/16 Image 5 - 2016 - https://www.instagram.com/p/BDn9f-OOClw/?taken-by=oliveclothing - Last accessed 22/04/16 Image 6 - 2016 - https://www.instagram.com/p/7YEeWouCvu/?taken-by=oliveclothing - Last accessed 22/04/16

45. 45 Page 6 Rohan Moore, Managing Director - http://www.oliveclothing.com/ethical-responsibility/ - Last accessed 13/04/16 Page 7 (Left to right) Image 1 - 2016 - http://www.oliveclothing.com/p-oliveunique-20160216-001-white-bee-stitch-cropped-shirt- white - Last accessed 22/04/16 Image 2 - 2016 - http://www.oliveclothing.com/brands/LA-Bruket.html - Last accessed 22/04/16 Image 3 - 2016 -http://www.oliveclothing.com/p-oliveunique-20160427-004-charcoal-boxy-tee-charcoal - Last accessed 2/05/16 Image 4 - 2014 - https://www.facebook.com/oliveclothing/photos/ pb.203103803035141.-2207520000.1462375552./838666922812156/?type=3theater - Last accessed 22/04/16 Image 5- 2016 - https://www.instagram.com/p/BCK5kkHuCkY/?taken-by=oliveclothing - Last accessed 13/04/16 Image 6 - 2016 - https://www.instagram.com/p/BA7SyExuCgq/?taken-by=oliveclothing - Last accessed 13/04/16 Page 8 (Left to right) Image 1 - 2016 - https://www.instagram.com/p/_HRz7vuCp9/?taken-by=oliveclothing - Last accessed 13/04/16 Image 2 - 2016 - https://www.instagram.com/p/_Eye4aOCv7/?taken-by=oliveclothing - Last accessed 13/04/16 Image 3 - 2016 - https://www.instagram.com/p/BCpwMMxOCjC/?taken-by=oliveclothing - Last accessed 13/04/16 Image 4 - 2016 - https://www.instagram.com/p/BC0K5VvuCif/?taken-by=oliveclothing - Last accessed 13/04/16 Image 5 - 2014 - https://www.facebook.com/oliveclothing/photos/ pb.203103803035141.-2207520000.1462375108./911788688833312/?type=3theater - Last accessed 13/04/16 Image 6 - 2016 - https://www.instagram.com/p/BBsFIBuOCql/?taken-by=oliveclothing - Last accessed 13/04/16 Image 7 - 2016 - https://www.instagram.com/p/_1-FY6OClV/?taken-by=oliveclothing - Last accessed 13/04/16 Image 8 - 2016 -http://www.oliveclothing.com/delivery/ - Last accessed 22/04/16 Image 9 - 2015 - https://www.instagram.com/p/_boLjkuCnk/?taken-by=oliveclothing - Last accessed 13/04/16 Image 10 - 2015 - https://www.instagram.com/p/zsofEMuCl0/?taken-by=oliveclothing - Last accessed 13/04/16 Image 11 - 2015 - https://www.instagram.com/p/9OB0eQuCvU/?taken-by=oliveclothing - Last accessed 13/04/16 Image 12 - 2016 - https://www.instagram.com/p/-L-tWvOCoo/?taken-by=oliveclothing - Last accessed 13/04/16 Page 9 (Top to bottom) Image 1 - 2015 - https://www.facebook.com/oliveclothing/photos/ pb.203103803035141.-2207520000.1462373132./1042219212456925/?type=3theater - Last accessed 13/04/16 Image 2 - AW15 - http://www.oliveclothing.com/menswear/?sort=featuredpage=2 - Last accessed 13/04/16

46. 46 Image 3 - 2014 - https://www.instagram.com/p/pJ3xstuCnL/?taken-by=oliveclothing - Last accessed 22/04/16 Image 4 - 2016 - https://www.instagram.com/p/-eDuPDuCi0/?taken-by=oliveclothing - Last accessed 22/04/16 Page 10 (Left to right) Image 1- 2016 - http://www.oliveclothing.com/lookbook/ - Last accessed 4/5/16 Image 2- http://www.oliveclothing.com/p-oliveunique-20160427-015-beige-summer-pullover-hoodie-beige Image 3- 2016 - http://www.oliveclothing.com/lookbook/ - Last accessed 4/5/16 Image 4 - AW15 - http://www.oliveclothing.com/menswear/?sort=featuredpage=2 - Last accessed 13/04/16 Image 5- 2016 - http://www.oliveclothing.com/lookbook/ - Last accessed 4/5/16 Image 6 - 2016 - http://www.oliveclothing.com/p-oliveunique-20160427-016-ivory-menswear-long-sleeve- stripe-henley-ivory - Last accessed 4/5/16 Image 7- 2016 - http://www.oliveclothing.com/lookbook/ - Last accessed 4/5/16 Image 8 - 2016 - http://www.oliveclothing.com/p-oliveunique-20160427-015-grey-summer-pullover-hoodie-grey - Last accessed 4/5/16 Image 9- 2016 - http://www.oliveclothing.com/lookbook/ - Last accessed 4/5/16 Image 10 - 2016 - http://www.oliveclothing.com/p-oliveunique-20160428-001-purple-menswear-pastel-stripe- long-sleeve-tee-purple - Last accessed 4/5/16 Image 11- 2016 - http://www.oliveclothing.com/lookbook/ - Last accessed 4/5/16 Image 12 - 2016 - http://www.oliveclothing.com/p-oliveunique-20160427-019-beige-coach-jacket-beige - Last accessed 4/5/16 Page 11 (Left to right) Image 1 - Researchers own - 27/04/16 Image 2 - Researchers own - 27/04/16 Image 3 - Researchers own - 27/04/16 Image 4 - Researchers own - 27/04/16 Image 5 - Researchers own - 27/04/16 Image 6 - Researchers own - 27/04/16 Page 12 Image 1 - 2016 - http://www.oliveclothing.com/ - Last accessed 4/5/16 Image 2 - 2016 - http://www.oliveclothing.com/ - Last accessed 4/5/16 Image 3 - 2016 - http://www.oliveclothing.com/p-oliveunique-20160414-009-green-pin-stripe-pinafore-dress- green - Last accessed 4/5/16

47. 47 Page 13 Rohan Moore, Managing Director - http://www.oliveclothing.com/ethical-responsibility/ - Last accessed 13/04/16 Page 14 Image 1- April 2016 - http://thepastelproject.com/daisy-stitch-pink-dress/ - Last accessed 22/04/16 Image 2- April 2016 - http://thepastelproject.com/daisy-stitch-pink-dress/ - Last accessed 22/04/16 Image 3- April 2016 - http://thepastelproject.com/daisy-stitch-pink-dress/ - Last accessed 22/04/16 Page 15 (Left to right) Image 1 - 2015 - https://www.instagram.com/p/_Pmi8SuCph/?taken-by=oliveclothing - Last accessed 22/04/16 Image 2 - 2016 - https://www.instagram.com/p/-wu1euOCsf/?taken-by=oliveclothing - Last accessed 22/04/16 Image 3- 2015- https://www.instagram.com/p/-j4HfxOCln/?taken-by=oliveclothing - Last accessed 22/04/16 Image 4 - 2015 - https://www.instagram.com/p/-er0cVOCuj/?taken-by=oliveclothing - Last accessed 22/04/16 Image 5 - 2016 - https://www.facebook.com/oliveclothing/photos/ pb.203103803035141.-2207520000.1462437450./1145000285512150/?type=3theater - Last accessed 22/04/16 Image 6 - 2016 - https://www.instagram.com/p/BCGUH5DOCgZ/?taken-by=oliveclothing - Last accessed 22/04/16 Image 7 - 2016 - https://www.instagram.com/p/BDlr1tFOCpw/?taken-by=oliveclothing - Last accessed 22/04/16 Image 8 - 2015 - https://www.facebook.com/oliveclothing/photos/ pb.203103803035141.-2207520000.1462437518./1101910919821087/?type=3theater - Last accessed 22/04/16 Image 9 - 2016 - https://www.facebook.com/oliveclothing/photos/ pb.203103803035141.-2207520000.1462437439./1162565603755618/?type=3theater - Last accessed 22/04/16 Image 10 - 2016 - https://www.instagram.com/p/BEZESj-uClP/?taken-by=oliveclothing - Last accessed 22/04/16 Image 11 - 2015 - https://www.instagram.com/oliveclothing/ - Last accessed 22/04/16 Image 12 - 2015 - https://www.facebook.com/oliveclothing/photos/ pb.203103803035141.-2207520000.1462437518./1097581623587350/?type=3theater - Last accessed 22/04/16 Page 16 (Top to bottom, left then right) Image 1 - 25/04/16 - https://www.facebook.com/oliveclothing/timeline - Last accessed 13/04/16 Image 2 - 25/04/16 - https://www.facebook.com/ - Last accessed 13/04/16 Image 3 - 25/04/16 -https://twitter.com/oliveclothinguk/ - Last accessed 13/04/16 Image 4 - 25/04/16 -https://twitter.com/oliveclothinguk/with_replies - Last accessed 13/04/16 Page 17 (Top to bottom, left then right) Image 1 - 25/04/16 - https://uk.pinterest.com/oliveclothing/ - Last accessed 13/04/16 Image 2 - 25/04/16 - https://uk.pinterest.com/oliveclothing/inspiration/ - Last accessed 13/04/16

48. 48 Image 3 - 25/04/16 - https://www.instagram.com/oliveclothing/ - Last accessed 13/04/16 Image 4 - 25/04/16 - https://www.instagram.com/p/BCkVNtHuCnG/?taken-by=oliveclothing - Last accessed 13/04/16 Page 18 Image 1 - Researchers own - 27/04/16 Image 2 - Researchers own - 27/04/16 Image 3 - http://blog.oliveclothing.com/2014/08/olive-showroom.html - Last accessed 13/04/16 Image 4 - http://blog.oliveclothing.com/2014/08/olive-showroom.html - Last accessed 13/04/16 Page 19 Image 1 - Researchers own - 27/04/16 Image 2 - Researchers own - 27/04/16 Image 3 - 2014 - https://www.instagram.com/p/oQKClPBLHa/ - Last accessed 13/04/16 Image 4 - 2016 - http://www.elleuk.com/fashion/best-under-the-radar-online-fashion-shops-uterque-finery- rixo-sezane-olive-glamorous-related - Last accessed 13/04/16 Page 20 (Left to right) Image 1 - 2016 - http://blog.oliveclothing.com/ - Last accessed 13/04/16 Image 2 - http://2.bp.blogspot.com/-w5ndk7BOmys/U76abot39zI/AAAAAAAAJJo/aGXhlmIcrdw/s1600/14430077839_ c102f57cbf_o.jpg - Last accessed 13/04/16- Last accessed 13/04/16 Image 3 - 2014 - http://www.whatoliviadid.com/2014/05/how-to-style-spring-trench-coat.html - Last accessed 13/04/16 Image 4 - 2014 - http://notyourstandard.com/dressed-up-denim/ - Last accessed 13/04/16 Image 5 - 2014 - http://www.collagevintage.com/2014/04/los-angeles.html - Last accessed 13/04/16 Page 21 Image 1 - Researchers own - 27/04/16 Image 2 - Researchers own - 27/04/16 Image 3 - Researchers own - 27/04/16 Image 4 - Researchers own - 27/04/16 Image 5 - Researchers own - 27/04/16 Image 6 - Researchers own - 27/04/16 Page 22 Image 1 - Researchers own - 27/04/16

49. 49 Image 2 - Researchers own - 27/04/16 Image 3 - Researchers own - 27/04/16 Image 4 - Researchers own - 27/04/16 Image 5 - Researchers own - 27/04/16 Image 6 - Researchers own - 27/04/16 Page 23 Image 1 - Researchers own - 27/04/16 Image 2 - http://www.elleuk.com/fashion/best-under-the-radar-online-fashion-shops-uterque-finery-rixo- sezane-olive-glamorous-related - Last accessed 13/04/16 Page 24 (Left to right) Image 1 - Researchers own - 27/04/16 Image 2 - 2015 - https://www.facebook.com/oliveclothing/photos/ pb.203103803035141.-2207520000.1462439470./1036632516348928/?type=3theater - Last accessed 29/04/16 Image 3 - Researchers own - 27/04/16 Image 4 - Researchers own - 27/04/16 Image 5 - 2016 - https://www.facebook.com/oliveclothing/photos/ pb.203103803035141.-2207520000.1462439297./1208208092524702/?type=3theater - Last accessed 03/5/16 Image 6 - http://blog.oliveclothing.com/2014/08/olive-showroom.html - Last accessed 29/04/16 Image 7 - https://www.instagram.com/p/1YOTjKuCkQ/?taken-by=oliveclothing - Last accessed 13/04/16 Image 8 - 2015 - https://www.instagram.com/p/_OweyGOCvK/?taken-by=oliveclothing - Last accessed 29/04/16 Image 9 - 2016 - https://www.facebook.com/oliveclothing/photos/ pb.203103803035141.-2207520000.1462439297./1207561659256012/?type=3theater - Last accessed 03/5/16 Page 25 Olive online - 2016 - http://www.oliveclothing.com/ethical-responsibility/ - Last accessed 29/04/16 Page 26 (Left to right) Image 1 - 2014 - https://www.instagram.com/p/qMzAhayoum/?taken-by=helobonjour - Last accessed 29/04/16 Image 2 - 2014 - https://www.instagram.com/p/l45_U9yom3/?taken-by=helobonjour - Last accessed 29/04/16 Image 3 - 2014 - https://www.instagram.com/p/oJVPGfSorW/?taken-by=helobonjour - Last accessed 29/04/16 Image 4 - 2015 - https://www.instagram.com/p/5fTDttSopb/?taken-by=helobonjour - Last accessed 29/04/16 Image 5 - 2015 - https://www.instagram.com/p/9bGg9gSouS/?taken-by=helobonjour - Last accessed 29/04/16 Image 6 - 2015 - https://www.instagram.com/p/6fn1xaBhFD/ - Last accessed 29/04/16 Image 7 - 2016 - https://www.instagram.com/p/BD-dDbNNYmQ/?taken-by=lauramdesigns - Last accessed 29/04/16

50. 50 Image 8 - 2016 - https://www.instagram.com/p/BD6EXXayoje/?taken-by=helobonjour - Last accessed 29/04/16 Image 9 - 2015 - https://www.instagram.com/p/_mTiBySoii/?taken-by=helobonjour - Last accessed 29/04/16 Image 10 - 2016 - https://www.instagram.com/p/BBIYIXyyosu/?taken-by=helobonjour - Last accessed 29/04/16 Image 11 - 2016 - https://www.instagram.com/p/BERS_w-yojK/?taken-by=helobonjour - Last accessed 29/04/16 Image 12 - 2016 - https://www.instagram.com/p/BEyCsyLSogT/?taken-by=helobonjour - Last accessed 29/04/16 Page 28 (Left to right) Image 1 - 2016 - https://www.instagram.com/p/BDWWGoIgmkh/?taken-by=ryanhewitt - Last accessed 29/04/16 Image 2 - 2014 - http://3.bp.blogspot.com/-2oCu4KMoLmo/UwzxCsN9GgI/AAAAAAAAIqo/kN_SRuDeggw/s1600/8.jpg - Last accessed 29/04/16 Image 3 - 2015 - https://www.instagram.com/p/1tOh62gmot/?taken-by=ryanhewitt - Last accessed 29/04/16 Image 4 - 2015 - https://www.instagram.com/p/-KR00Ogmjj/?taken-by=ryanhewitt - Last accessed 29/04/16 Image 5 - 2015 - https://www.instagram.com/p/-16C1pAmt6/?taken-by=ryanhewitt - Last accessed 29/04/16 Image 6 - 2015 - https://www.instagram.com/p/6fn1xaBhFD/ - Last accessed 29/04/16 Image 7 - 2016 - https://www.instagram.com/p/BAo02bmsKsx/?taken-by=yodayia - Last accessed 29/04/16 Image 8 - 2014 - http://3.bp.blogspot.com/-SI5l9yDap5Y/VHSdlS6weaI/AAAAAAAAJik/tvJDEcBCMIo/s1600/fdbce- a0ea7ab11e38e9b0e837b4b9c28_8.jpg - Last accessed 29/04/16 Image 9 - 2015 - https://www.instagram.com/p/31qRlKsKt1/?taken-by=yodayia - Last accessed 29/04/16 Image 10 - 2014 - https://www.instagram.com/p/nxZ13Tgmne/?taken-by=ryanhewitt - Last accessed 29/04/16 Image 11 - 2014 - https://www.instagram.com/p/b4FcEHgmvW/?taken-by=ryanhewitt - Last accessed 29/04/16 Image 12 - 2015 - https://www.instagram.com/p/1n1yvGAmlt/?taken-by=ryanhewitt - Last accessed 29/04/16 Page 30 (Left to right) Image 1- 2016 - https://www.instagram.com/p/BEOtVvfwtZy/?taken-by=clarefrancescacook - Last accessed 29/04/16 Image 2 - 2015 - https://www.instagram.com/p/9Q2bkrQtf_/?taken-by=clarefrancescacook - Last accessed 29/04/16 Image 3 - 2015 - https://www.instagram.com/p/-ikpCuwtbn/?taken-by=clarefrancescacook - Last accessed 29/04/16 Image 4 - 2016 - https://www.instagram.com/p/BD3RWH8QtUJ/?taken-by=clarefrancescacook - Last accessed 29/04/16 Image 5 - 2015 - https://www.instagram.com/p/3ElYDwQtRk/?taken-by=clarefrancescacook - Last accessed 29/04/16 Image 6 - 2015 - https://www.instagram.com/p/3qKf9nwtZ-/?taken-by=clarefrancescacook - Last accessed 29/04/16

51. 51 Image 7 - 2016 - https://www.instagram.com/p/BEtV9-6wtT4/?taken-by=clarefrancescacook - Last accessed 29/04/16 Image 8 - 2016 - https://www.instagram.com/p/BDqxzMfwtaL/?taken-by=clarefrancescacook - Last accessed 29/04/16 Image 9 - 2015 - https://www.instagram.com/p/23DOI6QtY9/?taken-by=clarefrancescacook - Last accessed 29/04/16 Image 10 - 2015 - https://www.instagram.com/p/6clAVewtSa/?taken-by=clarefrancescacook - Last accessed 29/04/16 Image 11 - 2014 - https://www.instagram.com/p/yz4DzIwtag/?taken-by=clarefrancescacook - Last accessed 29/04/16 Image 12 - 2014 - https://www.instagram.com/p/Z5vdBmQtZr/?taken-by=clarefrancescacook - Last accessed 29/04/16 Page 32 (Left to right) Image 1 - 2014 - http://blog.oliveclothing.com/2014/09/window-shop.html - Last accessed 13/04/16 Image 2 - AW15 - http://www.oliveclothing.com/menswear/?sort=featuredpage=2 - Last accessed 13/04/16 Image 3 - 2016 - https://www.instagram.com/p/BBYV9UIuCme/?taken-by=oliveclothing - Last accessed 13/04/16 Image 4 - 2014 - http://blog.oliveclothing.com/2014/08/olive-showroom.html - Last accessed 13/04/16 Image 5 - 2015 - https://www.instagram.com/p/0nyVpXuCuj/?taken-by=oliveclothing - Last accessed 13/04/16 Image 6 - 2015 - https://www.instagram.com/p/3WR_MvuCrG/?taken-by=oliveclothing - Last accessed 13/04/16 Image 7 - 2015 - https://www.facebook.com/oliveclothing/photos/ pb.203103803035141.-2207520000.1462443079./1119908618021317/?type=3theater - Last accessed 13/04/16 Image 8 - 2014 - https://www.instagram.com/p/pJ3xstuCnL/?taken-by=oliveclothing - Last accessed 22/04/16 Image 9 - 2015 - https://www.facebook.com/oliveclothing/photos /a.385615761450610.100320.203103803035141/1075603602451819/?type=3theater - Last accessed 13/04/16 Image 10 - 2016 - https://www.instagram.com/p/BEHH9E6MROB/?taken-by=raeramsden - Last accessed 13/04/16 Image 11 - 2016 - https://www.instagrIOiam.com/p/_RvslpOCot/?taken-by=oliveclothing - Last accessed 13/04/16 Image 12 - 2016 - http://www.oliveclothing.com/ - Last accessed 13/04/16 Page 34 (Left to right) Image 1 - 2016 - https://www.google.com/webhp?sourceid=chrome-instantion=1espv=2ie=UTF-8#q=anthropologie%20blog - Last accessed 2/5/16 Image 2 - 2016 - http://effortlessanthropologie.blogspot.co.uk/ - Last accessed 2/5/16 Image 3 - 2016 - http://breakfastatanthropologie.blogspot.co.uk/ - Last accessed 2/5/16

52. 52 Page 35 (Left to right) Image 1 - 2016 - http://www.anthropologie.com/uk/en/blog/events/ - Last accessed 25/4/16 Image 2 - 2016 - https://uk.pinterest.com/anthropologieeu/ - Last accessed 25/4/16 Image 3 - 2016 - https://www.instagram.com/p/BEgYa_8SSe-/?taken-by=anthropologieeu - Last accessed 25/4/16 Page 36 (Left to right) Image 1 - 2016 - https://www.instagram.com/cosstores/?hl=en - Last accessed 4/5/16 Image 2 - 2016 - https://www.facebook.com/cos/ - Last accessed 25/4/16 Page 37 (Left to right) Image 1 - 2016 - http://www.cosstores.com/gb/Things - Last accessed 25/4/16 Image 2 - 2016 - http://www.cosstores.com/gb/Magazine - Last accessed 25/4/16 Image 3 - 2016 - http://www.cosstores.com/gb/Studio/Projects - Last accessed 25/4/16 Page 38 (Left to right) Image 1 - 2016 - https://www.freepeople.com/uk/fpme/ - Last accessed 2/5/16 Image 2 - 2016 - http://blog.freepeople.com/ - Last accessed 2/5/16 Image 3 - 2016 - https://www.freepeople.com/uk/fpescapes/ - Last accessed 2/5/16 Page 39 (Left to right) Image 1 - 2016 - https://www.youtube.com/user/freepeople - Last accessed 25/4/16 Image 2 - 2016 - https://twitter.com/FreePeople/status/724992874899750912 - Last accessed 25/4/16 Image 3 - 2016 - http://freepeople.tumblr.com/ - Last accessed 25/4/16

JessicaClarkeMarketingReport

Estás leyendo una previsualización.

Eche un vistazo a continuación

JessicaClarkeMarketingReport

Más Contenido Relacionado

Presentaciones para usted (20)

Similares a JessicaClarkeMarketingReport (20)