This is a project that I completed during my Portfolio 1 course at Full Sail University. Completed on March 12th, 2023

1. PERSONAL BRAND EXPLORATION
Jessica Laumeister
Project & Portfolio I: Week 1
March, 12th, 2023

2. My name is Jessica, I am a passionate artist
that is always looking to learn more. My skills
range from graphic design, public relations,
brand marketing, and event management. I will
use these skills to create, captivate, and
connect with small business and non-pro
fi
ts to
help them grow their communities.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Advertising Manager
• Promotions Manager
• Advertising Sales Manager
The Everyman- I sell bikes, by
riding bikes. I want to know what
the customer feels when they hop
on that mountain bike or cross that
fi
nish line on their favorite road
bike. For me, selling bikes is about
hitting the bullseye and helping the
customer perform at their best!
Marketing and Promotions Manger for Trek Bicycle Corporation

4. Advertising and Promotions Managers
TARGET AUDIENCE
Britt Schneider
Outreach Plan:
• I will look over Britt’s LinkedIn and view her experience
in marketing and at Trek Bicycle.
• I will reach out via LinkedIn. I will request to connect
with a custom message.
• Within one week I will follow up with Britt through
LinkedIn messaging.
Marketing Leader at
Trek Bicycle Corporation
Eric Bjorling
Outreach Plan:
• Before I reach out to Eric, I will look over his
experience in brand marketing and work he’s posted.
• I will reach out through LinkedIn with a connect request
and a personalized message.
• If I do not receive a response, I will follow up within the
week via LinkedIn messaging.
Director of Brand Marketing
and Public Relations at Trek
Bicycle
Stephanie Feiner
Outreach Plan:
• I will looking into Stephanie’s work, endorsements and
experience at Trek Bicycle.
• I will request to connect with Stephanie and add a
personalized message about Trek’s marketing campaigns.
• I will follow up in one week on LinkedIn if there is no
response.
Manager of Marketing
Project Management at Trek
Bicycle Corporation

5. GOALS
Short Term: 2023-2024
• Network with brand managers involved in the cycling
industry.
‣ During Summer 2023 and into Fall 2023, I will
be taking part in charity cycling rides which will
provide me an opportunity to meet event and
brand managers.
Mid Term: 2024-2027
• Start my own business
‣ Business plan written by March 2024, Register
business no later than May 2024, Launch
website no later than January 2025.
Long Term: 2027- 2029
• Continue to grow business
‣ Plan marketing campaigns, Reach 10-15
employee, Create a positive community.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Adobe Creative Suite
SOFT
HARD
Novice / Adept / Expert
SEO Marketing Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Communication Novice / Adept / Expert
Bicycle Repair
SOFT
HARD
Novice / Adept / Expert
Customer Service/Sales Novice / Adept / Expert
Time management Novice / Adept / Expert
Attention to detail Novice / Adept / Expert

7. I help customers perform at their best by
understanding their needs.
PROMISE

8. CREDENTIALS
Work Experience:
• Bustleton Bikes: Bike Mechanic, Bosch Certi
fi
ed
eBike Technician, Social Media Manager
• Ani No Ai Works: Graphic Design, Web Design,
Social Media Manager
Education:
• Media Communication Certi
fi
cation: Full Sail
University May, 2022
• Bosch e-Bike Certi
fi
cation: Bosch eBike Systems, February 2023
Awards:
• Combined Course Academic Performance Award,
Agora Cyber Charter School- January 5th, 2015
• Certi
fi
cate of Appreciation for 259 hours of
community service in 2015, Pegasus Therapeutic
Riding Academy- September 24th, 2016

9. COMPETITION
Henry Boateng
Noteworthy Experience:
• Manages social media pages with 300,000+ followers
• Manages YouTube channel with 12,000 followers
Jessica Laumeister
Industry Experience:
Content Creation
Social Media Marketing
Content Marketing
Video Editing
Education:
• Bachelors of Art: Media Communication 2021
Skills and Pro
fi
ciencies:
• Marketing- 1 endorsement
• Video Editing- 1 endorsements
Overall Online Presence:
• Annie has 204 connections on LinkedIn, she has a well
customized and professional looking page. They are
very active on their account and has a custom LinkedIn
url.
Industry Experience:
• Bicycle Repairs
• Updating and Managing Inventory
• Creating Graphics/ Managing Social Media
• Creating and Managing Events
Education:
• Certi
fi
cate in Media Communications from Full Sail University,
graduate of 2021
• Certi
fi
cate in Bosch e-Bike systems exp: 2024
Leadership Experience:
• Shift Leader 2019-2020; Kept employees on task, designated
tasks, and responible for cleaning and locking up business.
• Leadership experience goes here
Skills and Pro
fi
ciencies:
• Marketing - 2 endorsements
• Vector Illustrations - 1 endorsements
Overall Online Presence:
• Jessica has 88 connections, no custom banner, but
shows professional layout when describing work and
experience.

10. COMPETITION
Annie Kearney
Noteworthy Experience:
• Managed multiple accounts across 4 social platforms
• Multitask to maintain front desk tasks, social media
projects, and client services
Jessica Laumeister
Industry Experience:
Search Engine Optimization (SEO)
Social Media Marketing
Copywriting
Blogging
Content Strategy
Content Marketing
Education:
• Bachelors of Art- Advertising; 2021
Skills and Pro
fi
ciencies:
• Social Media Management - 1 endorsements
• Sales - X endorsements
• Interpersonal Communication - X endorsements
Overall Online Presence:
• Annie has 204 connections on LinkedIn, she has a well
customized and professional looking page. They are
very active on their account and has a custom LinkedIn
url.
Industry Experience:
• Bicycle Repairs
• Updating and Managing Inventory
• Creating Graphics/ Managing Social Media
• Creating and Managing Events
Education:
• Certi
fi
cate in Media Communications from Full Sail University,
graduate of 2021
• Certi
fi
cate in Bosch e-Bike systems exp: 2024
Leadership Experience:
• Shift Leader 2019-2020; Kept employees on task, designated
tasks, and responible for cleaning and locking up business.
• Leadership experience goes here
Skills and Pro
fi
ciencies:
• Marketing - 2 endorsements
• Vector Illustrations - 1 endorsements
• Social Media - X endorsements
Overall Online Presence:
• Jessica has 88 connections, no custom banner, but
shows professional layout when describing work and
experience.

11. BRAND POSITION
For small businesses and non-pro
fi
ts who are
looking to grow their communities, I provide
knowledge of the industry and interpersonal
connections with your customers because they
are the key to your growth.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• How to Write a One-Page Business Plan: A Step-by-Step
Guide | Score Mentors
‣ April 6th, 2023 | Live Event (Online)
• American Cancer Society: Bike-A-Thon
‣ June 12th, 2023 | Philadelphia, Pa to Atlantic City, NJ
• Families Behind the Badge Children’s Foundation: Ben to
the Shore
‣ July 23rd, 2023| Philadelphia, Pa to Atlantic City, NJ
Digital Marketing
• Primary Content: I will create art, edit/ manipulate photos,
create graphics, and create and edit videos.
• Primary Tools: I will use a variety of sites such as Facebook,
Instagram, LinkedIn, Twitter, YouTube WordPress, Fiverr,
Redbubble, UpWork and more. I will post to social networks
at least once a week, such as featured content (ex: Featured
Bike Tuesday), other content like videos or blogs would be
twice a week. Photo and Video
• Website: I will use my digital portfolio to help feature and
organize my work. I will also create a website and embed the
portfolio into my site.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I’m looking to seek out a Mentor from Score Mentors.
My Mentor should have insight on business
management, and publishing. Estimated Date:
September 2023
Formal Education
• Digital Marketing Certi
fi
cate May 2023
Technical Skills
• Content Development- Ani No Ai Works, January 2020
• Bosch Certi
fi
ed e-Bike Technician - Bustleton Bikes,
February 2023
• Trek Certi
fi
ed Expert Technician - Bustleton Bikes,
December 2021
Soft Skills
• Dependability - Pegasus Therapeutic Riding Academy,
September 2016
• Problem Solving- Bustleton Bikes, April 2022
• Critical Thinking - Bustleton Bikes, April 2022

14. Jessica Laumeister
You know how other businesses show up
when you look up your business online? Well, what
I do is help businesses like yours rank top in search results
by optimizing your SEO. In fact, I just recently helped a small bicycle shop
rank top on Google search in their area by managing social channels,
website analytics, and updating business information which resulted in
increased leads to the business.
“

15. REFERENCES
Corporation, L. I. (2023). Britt Schneider -
Marketing manager - trek bicycle | linkedin.
Britt Schneider LinkedIn Pro
fi
le. Retrieved
March 12, 2023, from https://
www.linkedin.com/in/britt-schneider12
Corporation, L. I. (2023). Eric Bjorling - director
of Brand Marketing and Public Relations -
Trek ... Eric Bjorling LinkedIn Pro
fi
le. Retrieved
March 12, 2023, from https://
www.linkedin.com/in/ericbjorling
Corporation , L. I. (2023). Stephanie Feiner,
MCPM - Greater Madison area - linkedin.
Stephanie Feiner LinkedIn Pro
fi
le. Retrieved
March 13, 2023, from https://
www.linkedin.com/in/stephaniefeiner
Bike-A-thon American Cancer Society. (2023).
Retrieved March 12, 2023, from https://
secure.acsevents.org/site/STR?
pg=entry&fr_id=103630
Support the families behind the Badge
Children's Foundation! Families Behind the
Badge. (2023). Retrieved March 12, 2023, from
https://www.fbbcf.org/index.cfm?
fuseaction=donorDrive.event&eventID=614
Score, xxxx. (2023). Home Page. SCORE.
Retrieved March 12th, 2023, from https://
www.score.org/