HELP! I've Been Hit By An Algorithm Update - Jess Maloney - BrightonSEO April 2023.pptx

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BrightonSEO April 2023 Been hit by an algorithm update that wasn’t your fault?! In this talk Jess will run through specific actions people can take when this happens, including being proactive rather than reactive, and also how to deal with stakeholders who can often panic when this happens, to ensure expectations are managed.

Marketing

@JessicaMal_ #BrightonSEO
Help! My Site Has Been Hit
By An Algorithm Update.
@JessicaMal_
Jessica Maloney

@JessicaMal_ #BrightonSEO
SLIDESMANIA.COM

@JessicaMal_ #BrightonSEO
SLIDESMANIA.COM
A brief history of Google algo
updates…
Panda
2003
Florida Penguin “Medic” Helpful
Content
2011 2012 2015 2022

@JessicaMal_ #BrightonSEO
SLIDESMANIA.COM
So it’s not a matter of doing anything
wrong and then you fix it (and then Google
recognizes it and shows it properly).
…More it’s a matter of well we didn’t think
these pages were as relevant as they
originally were. And these kinds of
changes they can happen over time.
John Mueller - Google

@JessicaMal_ #BrightonSEO
SLIDESMANIA.COM
Stakeholder Management

@JessicaMal_ #BrightonSEO
SLIDESMANIA.COM
Be
Transparent.
Manage
Expectations. Educate.

@JessicaMal_ #BrightonSEO
SLIDESMANIA.COM
What Has Been Impacted?

@JessicaMal_ #BrightonSEO
SLIDESMANIA.COM
Check the SERP
“Cockapoo Food”
April 2022
Informational
‘Best’ lists
Research
June 2022
Shopping
Products
Transactional

@JessicaMal_ #BrightonSEO
SLIDESMANIA.COM
Community is Key

@JessicaMal_ #BrightonSEO
SLIDESMANIA.COM
Proactive
vs.
Reactive

@JessicaMal_ #BrightonSEO
SLIDESMANIA.COM
Google’s Quality Rater Guidelines

@JessicaMal_ #BrightonSEO
SLIDESMANIA.COM
Create Quality Content
Awareness
/Retention
Consideration
Conversion

@JessicaMal_ #BrightonSEO
SLIDESMANIA.COM
Create Content for all Intents
Transactional
Commercial Navigational
Informational

@JessicaMal_ #BrightonSEO
SLIDESMANIA.COM
Create Content for ALL Intents
“Cockapoo Food”
Recipe
Product Page
Reviews
Video
Guides

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