Presentation from Global Entrepreneurship Week Kansas City on Content Marketing for Startups! You probably think content marketing takes too much time and doesn’t pay off. Find out how one person can drastically increase organic web traffic with content marketing.

2. CONTENT
MARKETING
FOR STARTUPS
Jessica McCune
Marketing Specialist,
Sellozo

3. Currently pursuing MBA in Marketing at
Southern New Hampshire University
In a Serious Relationship with my
Car
(2019 Acura TLX)
Occasional
Pirate
Mom to a
Rambunctious
Two Year Old
Bachelor of Liberal Arts in
Communication Studies –
Interpersonal and Public Relations
from UMKC
Who am I and
Why am I Awesome?
Over 5 years marketing experience
working with small businesses

4. What is Content Marketing?
• Dedicate as much time as
you can
• Helps increase your sales
• Saves your company
money on more
expensive marketing
tactics
• Builds relationships with
your customers
• Helps other marketing
aspects (PPC, social
media, SEO, PR)
“Valuable, Relevant, Consistent Content
that Attracts and Retains a Clearly Defined
Audience”
– Content Marketing Institute

5. What are your goals and
how can content
marketing help?
42%
• Ask yourself: “How can this
support our business
goals?”
• Do you want to build an
email list?
• Do you want to raise brand
awareness?
• Do you want to convert
more customers?

6. Define and Understand
Your Audience
• Be specific when defining
your audience
• Hone in on a customer
persona
• Who is your ideal customer?
• Understand your ideal
customer as a whole person
• What do they NEED?
• Provide them with something
they didn’t even know they
needed

7. Getting Started:
Create Some Content!
• Easiest way to get started
• Host your blog on
company website to boost
your SEO
• Aim for 300 words or more
per post
• Use important keywords
people are searching for
on Google
Blog Posts

8. You: “But I don’t have
anything to write
about.”
• What common questions do your customers
ask?
• Take each question and answer it in a blog
post
Answer Customer Questions
Real Life Example: River Pools
Marcus Sheridan saved his pool company from
bankruptcy after the 2008 market crash by simply
starting a blog and answering customer questions.
River Pools’ blog is now the most trafficked blog about
swimming pools in the world!

9. Tips for Finding
Content Topics
Competitive
ResearchWhat are your
competitors talking
about? What are they
NOT talking about, but
SHOULD be?
Google Alerts
Survey Your
Customers
Set Google Alerts to
get emails about
important topics for
your industry. Provides
a stream of up-to-date
articles.
Create a survey in
Google Forms and
send a link to your
customers. Ask for
topic ideas they want
to hear about.

10. Other Kinds of Content
• Display lots of
information in visual
form
• Visually appealing
InfographicsE-books
• Immensely popular
• People would rather
watch videos than read
Video
• Free download for
customers in exchange
for their email
• Helps build your email
list
a b c

11. The Power of Video
• Highlight the important points
from each of your blogs
• Keep videos to 1-2 minutes or
less
Turn Your Blogs Into
Videos
Go Live!
• 82%of people would rather
watch a company’s live video
than read a social media post
• Host Q&A sessions
• Demo your products

12. Tools You Should Check Out
• Prezi – visual presentations
• Visual.ly - infographics
• Powtoon – animated content creation
• GoToMeeting – webinars
• Listly – custom lists visitors can vote on
• ThingLink – create custom interactive images (add
clickable icons)
• HootSuite – manage social media accounts,
schedule posts
• MailChimp – email marketing
• Ubbersuggest – keyword suggestions
• GIMP – free photo editing software like PhotoShop
• Canva – easy-to-use graphic design platform

13. Website
Traffic
Bounce
Rate
• Sellozo’s blog started March 21st, 2018
• In one quarter:
Still Skeptical? Here are Some Real
Results
AVG Session
Duration
54% increase 40% decrease 115% increase

14. Thank You!
EMAIL ME:
jmccune@sellozo.comQuestions?