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Social Media Marketing Infographic | Tested Digital Expert Ltd
1. about social media marketing
Tested Digital Expert Presents:
only around 7 minutes are
spent on Google+ per month
53% of interaction
between a brand and a
Google+ user is positive
headline’s with the most
engagement have less than
60 characters
500 million tweets are
sent each day
(78% are via mobile)
on average media &
entertainment companies
receive 23.6 retweets
tweets with photos generate
the most engagement
70% of companies with $1 billion/more in revenue will “bulk” up
social media efforts within the next 12 months
facts you need to know:
the world’s internet penetration:
54%
78%
18%47%
81%
29% 48%
37%
east asia
central asia
eastern europe
western europe
middle east
africa
south america
north america
sources:
http://www.skyword.com/contentstandard/news/data-the-social-content-marketing-storytelling-facts-you-need-to-know/
http://www.business2community.com/infographics/social-media-2014-facts-figures-findings-01054299
http://wearesocial.net/blog/2014/01/social-digital-mobile-worldwide-2014
tested digital expert ltd 2014
Number of active
social Media mobile accounts:
1.64 billionof the world’s users access
their accounts via Mobile
brands only have
6.5 secondsto make an impact on people’s attention
80%
monthly active users:
6 billion hours of video are
watched every month
40% of youtube traffic
comes from mobile’s
the average video views
from mobile’s per day is
1 billion
30% of users have “liked”
a brand’s page before
75% of engagement happens
in the first 5 hours of posting
the most common reason users
“unlike” a facebook page is
due to “uninteresting” posts
Linkedin has over 39 million
students & recent graduates
41% of visits are via mobile
on average there are 44,000
mobile job applications
on a daily basis
1.28
billion 1
billion
540
million
255
million 187
million
Tested Digital Expert Ltd
@testeddigexpert
@testeddigexpert