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BOOK
SUMMARY
#1
www.themarketingbug.net
ABOUT THE AUTHOR
Stephen Richards Covey (1932 – 2012) was an
American educator, author, businessman and keynote
speaker. He did his MBA in Harvard.
His other popular books were
• First Things First
• Principle-Centered Leadership
• The Seven Habits of Highly Effective Families
• The 8th Habit
• The Leader In Me
• How Schools and Parents Around the World Are
Inspiring Greatness
• One Child at a Time.
Book summary from
www.themarketingbug.net
Book summary from
www.themarketingbug.net
Habits have a
tremendous gravity
pull
Book summary from
www.themarketingbug.net
Lift off takes a lot of effort,
but once we break out of the gravity pull,
our freedom takes on a whole new dimension
Book summary from
www.themarketingbug.net
Ready for take off ?
CAN WE CREATE A HABIT?
• We are what we repeatedly do
• Excellence is not an act, but a habit
• Habits are learned and unlearned
• We are not the habits, hence we can
change them
Book summary from
www.themarketingbug.net
HABITS
Book summary from
www.themarketingbug.net
Knowledge
(what to, why
to)
Desire
(want to)
Skills
(how to)
THE SEVEN HABITS PARADIGM
Book summary from
www.themarketingbug.net
Interdependence
Dependence
Independence
Public
Victory
Put First
Things First
Private
Victory
Be
Proactive
Begin with
the end in
mind
Think
Win /
Win
Synergize
Understand and
then be
understood
You
Me
We
Maturity
Book summary from
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Habit 1:
Be proactive
PROACTIVE MODEL
Book summary from
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Self-Awareness
Imagination Conscience
Independent Will
ResponseStimulus
Freedom
to
Choose
Circle of Concern
Circle of influence
We have a wide range of
concerns, but not all of them
fall into our circle of influence
Book summary from
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Book summary from
www.themarketingbug.net
“Proactive people focus on their efforts in their circle of
influence, causing the circle of influence to increase”
“Reactive people focus their effort in the circle of concern.
The negative energy generated by that focus causes the
circle of influence to shrink”
“Anytime we think the problem is out there,
that thought is the stimulus”
Book summary from
www.themarketingbug.net
Book summary from
www.themarketingbug.net
You can choose your language
Reactive:
I must
If only
They made me
If I had
Proactive:
I prefer
I will
I choose
I can be
EXAMPLE
• Nike is another example of a company that
took a proactive stance, responding to
criticisms about the labor conditions in the
company´s supply chain.
• Kingfisher, a company that owns the British
chain B&Q, has successfully implemented a
proactive stance on waste reduction,
chemicals and green issues.
Book summary from
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EXAMPLE
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IF NOT..
Book summary from
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HABIT 1 – SUMMARY
Book summary from
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Effective People Ineffective People
BE PROACTIVE BE REACTIVE
Proactive people take responsibility for
their own lives. They determine the
agendas they will follow and choose their
response to what happens around them.
Reactive people don’t take responsibility
for their own lives. They feel victimized, a
product of circumstances, their past, and
other people. They do not see as the
creative force of their lives.
Habit 2:
Begin with the end in mind
Book summary from
www.themarketingbug.net
Book summary from
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Book summary from
www.themarketingbug.net
The key to the ability to change
is the thought of who you are,
what you are about and what you value
Is the script you are living in, in harmony with your
values?
Book summary from
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EXAMPLE
Book summary from
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EXAMPLE
Book summary from
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IF NOT..
Book summary from
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IF NOT..
Book summary from
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HABIT 2 - SUMMARY
Book summary from
www.themarketingbug.net
Effective People Ineffective People
BEGIN WITH THE END IN MIND BEGIN WITH NO END IN
MIND
These people use personal vision, correct
principles, and their deep sense of
personal meaning to accomplish tasks in
a positive and effective way. They live life
based on self-chosen values and are
guided by their personal mission
statement.
These people lack personal vision and
have not developed a deep sense of
personal meaning and purpose. They
have not paid the price to develop a
mission statement and thus live life based
on society’s values instead of self-chosen
values.
Habit 3:
Put first things first
Book summary from
www.themarketingbug.net
Book summary from
www.themarketingbug.net
The key to time
management is not
to prioritize what’s
on your schedule
but to schedule
your priorities
It’s almost impossible to say NO to the popularity of
urgent, non important matters, if you don’t have a
bigger YES burning inside
Book summary from
www.themarketingbug.net
. Crisis
. Pressing problems
. Deadline-driven projects,
meetings, preparations
. Preparation
. Prevention
. Values clarification
. Planning
. Relationship building
. True re-creation
. Empowerment
. Interruptions, some
phone calls
. Some mail, some reports
. Some meetings
. Many proximate,
pressing matters
. Many popular activities
. Some phone calls
. Time wasters
. “Escape” activities
. Irrelevant mail
. Excessive TV
I II
III IV
Urgent Not Urgent
ImportantNotImportant
Book summary from
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“Things which matter most should never be at the
mercy of things which matter least” - Goethe
Book summary from
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EXAMPLE
• Vision, Mission & targets in business
• Schedule
Book summary from
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IF NOT..
Book summary from
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HABIT 3 - SUMMARY
Book summary from
www.themarketingbug.net
Effective People Ineffective People
PUT FIRST THINGS FIRST PUT SECOND THINGS FIRST
These people exercise discipline, and
they plan and execute according to
priorities. They also “walk their talk”.
These people are crisis managers who
are unable to stay focused on high-
leverage tasks because of their
preoccupation with circumstances, their
past, or other people. They are caught up
in the “thick of thin things” and are
driven by the urgent.
Habit 4:
Think Win/win
Book summary from
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“You can only achieve win/win solutions
with win/win processes”
Book summary from
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Book summary from
www.themarketingbug.net
It’s not your way or my way, it’s a better way
Lose/Win
HighLow
Win/Win
Lose/Lose Win/Lose
CONSIDERATION
Low High
COURAGE
Book summary from
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EXAMPLE
• Android One project – Google and partners
Book summary from
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EXAMPLE
Book summary from
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IF NOT..
Book summary from
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HABIT 4 - SUMMARY
Book summary from
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Effective People Ineffective People
THINK WIN-WIN THINK WIN-LOSE OR LOSE-WIN
These people have an abundance
mentality and the spirit of cooperation.
They achieve effective communication
and high trust levels in their Emotional
Bank Accounts with others, resulting in
rewarding relationships and greater
power to influence.
These people have a scarcity mentality
and see life as a zero-sum game. They
have ineffective communication skills and
low trust levels in their Emotional Bank
Accounts with others, resulting in a
defensive mentality and adversarial
feelings.
EMOTIONAL BANK ACCOUNT
Book summary from
www.themarketingbug.net
Emotional Bank Account
Clarify
Expectations
Keep
Promises
Treat others
Kindly
Apologize
Understand
Others
Loyalty to
the Absent
Habit 5:
Seek first to understand,
then to be understood
Book summary from
www.themarketingbug.net
Book summary from
www.themarketingbug.net
“We have such a tendency to fix things up with good
advice, but often we fail to take the time to diagnose, to
really deeply understand another human being first”
Book summary from
www.themarketingbug.net
Reading your own autobiography into other people’s
lives is nót (even close to) listening
Book summary from
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EXAMPLE
Book summary from
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IF NOT..
Book summary from
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HABIT 5 - SUMMARY
Book summary from
www.themarketingbug.net
Effective People Ineffective People
SEEK FIRST TO UNDERSTAND THEN TO BE
UNDERSTOOD
SEEK FIRST TO BE UNDERSTOOD
Through perceptive observation and
empathic listening, these non-judgmental
people are intent on learning the needs,
interests, and concerns of others. They
are then able to courageously state their
own needs and wants.
These people put forth their point of view
based solely on their auto-biography and
motives, without attempting to
understand others first. They blindly
prescribe without first diagnosing the
problem.
Habit 6:
Synergize
“The whole is greater
than the sum of its parts”
Book summary from
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Book summary from
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“When we are left to our own experiences, we constantly suffer from a
shortage of data”
Book summary from
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“The person who is truly effective has the humility to recognize his own
perceptual limitations and to appreciate the rich resources available
through interaction with the hearts and minds of other human beings”
Book summary from
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In order to have influence, you have to op
yourself up to bé influenced
EXAMPLE
Book summary from
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EXAMPLE
Book summary from
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IF NOT..
Book summary from
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HABIT 6 - SUMMARY
Book summary from
www.themarketingbug.net
Effective People Ineffective People
SYNERGIZE COMPROMISE, FIGHT OR FLIGHT
Effective people know that the whole is
greater than the sum of the parts. They
value and benefit from differences in
others, which results in creative
cooperation and team-work.
Ineffective people believe the whole is
less than the sum of the parts. They try
to “clone” other people in their own
image. Differences in others are looked
upon as threats.
Book summary from
www.themarketingbug.net
Habit 7:
Sharpen the Saw
Read, write, relax, exercise, play, love, get involved, meditate …
Book summary from
www.themarketingbug.net
“Sometimes when we consider what tremendous consequences come from
things. We are tempted to think, there are no little things. Every person w
either teaches us something or learns something from us.”
Book summary from
www.themarketingbug.net
FOUR DIMENSION OF RENEWAL
Physical
Exercise, Nutrition,
Stress Management
Social / Emotional
Service, Empathy,
Synergy, Intrinsic
Security
Spiritual
Value Clarification &
Commitment, Study
& Meditation
Mental
Reading, Visualizing,
Planning, Writing
Book summary from
www.themarketingbug.net
THE UPWARD SPIRAL
Book summary from
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EXAMPLE
Book summary from
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EXAMPLE
Book summary from
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IF NOT..
Book summary from
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HABIT 7 - SUMMARY
Book summary from
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Effective People Ineffective People
SHARPEN THE SAW WEAR OU T THE SAW
Effective people are involved in self-
renewal and self-improvement in the
physical, mental, spiritual, and social-
emotional areas, which enhance all areas
off their life and nurture the other six
habits.
Ineffective people fall back, lose their
interest, and get disordered. They lack a
program of self-renewal and self-
improvement and eventually lose the
cutting edge they once had.
7 PRINCIPLES UPON WHICH THE 7 HABITS ARE BASED
The 7 habits center on the timeless and universal
principles of:
• Personal
• Interpersonal
• Managerial
• Organizational Effectiveness
Book summary from
www.themarketingbug.net
7 PRINCIPLES UPON WHICH THE 7 HABITS ARE BASED
• The principle of continuous learning, of self-education
- the discipline that drives us toward the values we
believe in. Such constant learning is required in today’s
world, in light of the fact that many of us can expect to
work in up to five radically different fields before we
retire
• The principle of service, of giving oneself to others, of
helping to facilitate other people’s work
• The principle of affirmation of others - treating people
as proactive individuals who have great potential
Book summary from
www.themarketingbug.net
7 PRINCIPLES UPON WHICH THE 7 HABITS ARE BASED
• The principle of staying positive and optimistic,
radiating positive energy - including avoiding the four
emotional cancers (criticizing complaining, comparing
and competing)
• The principle of balance - the ability to identify our
various roles and to spend appropriate amounts of time
in, and focus on, all the important roles and dimensions
of our life. Success in one area of our life cannot
compensate for neglect or failure in other areas of our
life.
Book summary from
www.themarketingbug.net
7 PRINCIPLES UPON WHICH THE 7 HABITS ARE BASED
• The balance of spontaneity and serendipity - the
ability to experience life with a sense of adventure,
excitement, and fresh rediscovery, instead of trying to
find a serious side to things that have no serious side.
• The principle of consistent self-renewal and self-
improvement in the four dimensions of one’s life:
physical, mental, spiritual, and social - emotional.
Book summary from
www.themarketingbug.net
LIFE CIRCLE
Book summary from
www.themarketingbug.net
PUBLIC LIFE
PRIVATE LIFE
SECRET LIFE
4 UNIQUE HUMAN
ENDOWMENTS
• SELF-AWARENESS
• CONSCIENCE
• IMAGINATION
• WILLPOWER
4 UNIQUE HUMAN ENDOWMENTS
• Self Awareness:
We begin to become self-aware and explore the
programs we are living out. We come to realize that we
stand apart from our programming and can even
examine it. We also realize that between stimulus and
response, we have the freedom to choose. This self-
awareness then leads to the ability to look at other
unique endowments in our secret life.
Book summary from
www.themarketingbug.net
• Conscience:
Our conscience is our internal sense of right and wrong,
our “moral nature.” It is the “greater harmonizer” and
“balance wheel” of all the principles that govern our
behavior. Our conscience gives us a sense of the degree
to which our thoughts and actions are in harmony with
our principles.
Book summary from
www.themarketingbug.net
4 UNIQUE HUMAN ENDOWMENTS
• Power of Imagination:
We can visit the power of the mind to create or to
imagine that which does not exist now. In that
imagination lie our faith and our hope for the future. We
look at what is possible, what we can envision.
Book summary from
www.themarketingbug.net
4 UNIQUE HUMAN ENDOWMENTS
• Will Power or Independent Will:
Willpower refers to our determination, our resoluteness -
our ability to act based solely on our self-awareness. We
ask ourselves, “Am I really willing to the distance on my
mission statement?” “Am I willing to walk my talk?” “Am
I really willing to put first things first in spite of external
distractions and pressures?” “Am I going to live a life of
my dreams?”
Book summary from
www.themarketingbug.net
4 UNIQUE HUMAN ENDOWMENTS
PARADIGM SHIFT
HABIT A BREAK FROM
TRADITIONAL WISDOM
TOWARD
7 HABITS PRINCIPLES
Habit 1 We are a product of our environment
and upbringing.
We are a product of our choices to our
environment and upbringing.
Habit 2 Society is the source of our values. Values are self-chosen and provide
foundation for decision making. Values
flow out of principles.
Habit 3 Reactive to the tyranny of the urgent.
Acted upon by the environment.
Actions flow from that which is
important.
Habit 4 Win-lose.
One-sided benefit.
Win-win.
Mutual benefit.
Habit 5 Fight, flight, or compromise when
faced with conflict.
Communication solves problems.
Habit 6 Differences are threats.
Independence is the highest value.
Unity means sameness.
Differences are values and are
opportunities for synergy.
Habit 7 Entropy.
Burnout on one track - typically work.
Continuous self-renewal and self-
improvement.Book summary from
www.themarketingbug.net
DEAL WITH ALL 4 BASIC NEEDS
• To live – our physical and economic needs
• To love and to be loved – cultural and social
ends
• To learn – to grow, develop, be recognized and
be useful
• To leave a legacy – spiritual needs for
meaning, for feeling that life matters, that we
add value and make a difference
Book summary from
www.themarketingbug.net
PERSONAL IMMUNE SYSTEM
Book summary from
www.themarketingbug.net
Live the Seven Habits
Spend time
in Quadrant II
Follow correct
principles
Control own life
Maintain high
Emotional Bank
Account with self
and others
Maintain reserve
capacity
Be resilient
Empower and
serve others
Communicate
Empathically
Synergize with
others using a
win-win approach
Duplicity
Unkindness
Violated
expectations
Outside stress
and pressures
Time wasters
Interruptions
Pressing
problems
Crisis
References : 7 Habits of Highly Effective People book
Original PPT was taken from the web and extra contents were added.
Book summary from
www.themarketingbug.net

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7 habits of highly effective people - Book summary

  • 2. ABOUT THE AUTHOR Stephen Richards Covey (1932 – 2012) was an American educator, author, businessman and keynote speaker. He did his MBA in Harvard. His other popular books were • First Things First • Principle-Centered Leadership • The Seven Habits of Highly Effective Families • The 8th Habit • The Leader In Me • How Schools and Parents Around the World Are Inspiring Greatness • One Child at a Time. Book summary from www.themarketingbug.net
  • 3. Book summary from www.themarketingbug.net Habits have a tremendous gravity pull
  • 4. Book summary from www.themarketingbug.net Lift off takes a lot of effort, but once we break out of the gravity pull, our freedom takes on a whole new dimension
  • 6. CAN WE CREATE A HABIT? • We are what we repeatedly do • Excellence is not an act, but a habit • Habits are learned and unlearned • We are not the habits, hence we can change them Book summary from www.themarketingbug.net
  • 7. HABITS Book summary from www.themarketingbug.net Knowledge (what to, why to) Desire (want to) Skills (how to)
  • 8. THE SEVEN HABITS PARADIGM Book summary from www.themarketingbug.net Interdependence Dependence Independence Public Victory Put First Things First Private Victory Be Proactive Begin with the end in mind Think Win / Win Synergize Understand and then be understood You Me We Maturity
  • 10. PROACTIVE MODEL Book summary from www.themarketingbug.net Self-Awareness Imagination Conscience Independent Will ResponseStimulus Freedom to Choose
  • 11. Circle of Concern Circle of influence We have a wide range of concerns, but not all of them fall into our circle of influence Book summary from www.themarketingbug.net
  • 12. Book summary from www.themarketingbug.net “Proactive people focus on their efforts in their circle of influence, causing the circle of influence to increase” “Reactive people focus their effort in the circle of concern. The negative energy generated by that focus causes the circle of influence to shrink”
  • 13. “Anytime we think the problem is out there, that thought is the stimulus” Book summary from www.themarketingbug.net
  • 14. Book summary from www.themarketingbug.net You can choose your language Reactive: I must If only They made me If I had Proactive: I prefer I will I choose I can be
  • 15. EXAMPLE • Nike is another example of a company that took a proactive stance, responding to criticisms about the labor conditions in the company´s supply chain. • Kingfisher, a company that owns the British chain B&Q, has successfully implemented a proactive stance on waste reduction, chemicals and green issues. Book summary from www.themarketingbug.net
  • 17. IF NOT.. Book summary from www.themarketingbug.net
  • 18. HABIT 1 – SUMMARY Book summary from www.themarketingbug.net Effective People Ineffective People BE PROACTIVE BE REACTIVE Proactive people take responsibility for their own lives. They determine the agendas they will follow and choose their response to what happens around them. Reactive people don’t take responsibility for their own lives. They feel victimized, a product of circumstances, their past, and other people. They do not see as the creative force of their lives.
  • 19. Habit 2: Begin with the end in mind Book summary from www.themarketingbug.net
  • 21. Book summary from www.themarketingbug.net The key to the ability to change is the thought of who you are, what you are about and what you value
  • 22. Is the script you are living in, in harmony with your values? Book summary from www.themarketingbug.net
  • 25. IF NOT.. Book summary from www.themarketingbug.net
  • 26. IF NOT.. Book summary from www.themarketingbug.net
  • 27. HABIT 2 - SUMMARY Book summary from www.themarketingbug.net Effective People Ineffective People BEGIN WITH THE END IN MIND BEGIN WITH NO END IN MIND These people use personal vision, correct principles, and their deep sense of personal meaning to accomplish tasks in a positive and effective way. They live life based on self-chosen values and are guided by their personal mission statement. These people lack personal vision and have not developed a deep sense of personal meaning and purpose. They have not paid the price to develop a mission statement and thus live life based on society’s values instead of self-chosen values.
  • 28. Habit 3: Put first things first Book summary from www.themarketingbug.net
  • 29. Book summary from www.themarketingbug.net The key to time management is not to prioritize what’s on your schedule but to schedule your priorities
  • 30. It’s almost impossible to say NO to the popularity of urgent, non important matters, if you don’t have a bigger YES burning inside Book summary from www.themarketingbug.net
  • 31. . Crisis . Pressing problems . Deadline-driven projects, meetings, preparations . Preparation . Prevention . Values clarification . Planning . Relationship building . True re-creation . Empowerment . Interruptions, some phone calls . Some mail, some reports . Some meetings . Many proximate, pressing matters . Many popular activities . Some phone calls . Time wasters . “Escape” activities . Irrelevant mail . Excessive TV I II III IV Urgent Not Urgent ImportantNotImportant Book summary from www.themarketingbug.net
  • 32. “Things which matter most should never be at the mercy of things which matter least” - Goethe Book summary from www.themarketingbug.net
  • 33. EXAMPLE • Vision, Mission & targets in business • Schedule Book summary from www.themarketingbug.net
  • 34. IF NOT.. Book summary from www.themarketingbug.net
  • 35. HABIT 3 - SUMMARY Book summary from www.themarketingbug.net Effective People Ineffective People PUT FIRST THINGS FIRST PUT SECOND THINGS FIRST These people exercise discipline, and they plan and execute according to priorities. They also “walk their talk”. These people are crisis managers who are unable to stay focused on high- leverage tasks because of their preoccupation with circumstances, their past, or other people. They are caught up in the “thick of thin things” and are driven by the urgent.
  • 36. Habit 4: Think Win/win Book summary from www.themarketingbug.net
  • 37. “You can only achieve win/win solutions with win/win processes” Book summary from www.themarketingbug.net
  • 38. Book summary from www.themarketingbug.net It’s not your way or my way, it’s a better way
  • 40. EXAMPLE • Android One project – Google and partners Book summary from www.themarketingbug.net
  • 42. IF NOT.. Book summary from www.themarketingbug.net
  • 43. HABIT 4 - SUMMARY Book summary from www.themarketingbug.net Effective People Ineffective People THINK WIN-WIN THINK WIN-LOSE OR LOSE-WIN These people have an abundance mentality and the spirit of cooperation. They achieve effective communication and high trust levels in their Emotional Bank Accounts with others, resulting in rewarding relationships and greater power to influence. These people have a scarcity mentality and see life as a zero-sum game. They have ineffective communication skills and low trust levels in their Emotional Bank Accounts with others, resulting in a defensive mentality and adversarial feelings.
  • 44. EMOTIONAL BANK ACCOUNT Book summary from www.themarketingbug.net Emotional Bank Account Clarify Expectations Keep Promises Treat others Kindly Apologize Understand Others Loyalty to the Absent
  • 45. Habit 5: Seek first to understand, then to be understood Book summary from www.themarketingbug.net
  • 46. Book summary from www.themarketingbug.net “We have such a tendency to fix things up with good advice, but often we fail to take the time to diagnose, to really deeply understand another human being first”
  • 47. Book summary from www.themarketingbug.net Reading your own autobiography into other people’s lives is nót (even close to) listening
  • 50. IF NOT.. Book summary from www.themarketingbug.net
  • 51. HABIT 5 - SUMMARY Book summary from www.themarketingbug.net Effective People Ineffective People SEEK FIRST TO UNDERSTAND THEN TO BE UNDERSTOOD SEEK FIRST TO BE UNDERSTOOD Through perceptive observation and empathic listening, these non-judgmental people are intent on learning the needs, interests, and concerns of others. They are then able to courageously state their own needs and wants. These people put forth their point of view based solely on their auto-biography and motives, without attempting to understand others first. They blindly prescribe without first diagnosing the problem.
  • 52. Habit 6: Synergize “The whole is greater than the sum of its parts” Book summary from www.themarketingbug.net
  • 53. Book summary from www.themarketingbug.net “When we are left to our own experiences, we constantly suffer from a shortage of data”
  • 54. Book summary from www.themarketingbug.net “The person who is truly effective has the humility to recognize his own perceptual limitations and to appreciate the rich resources available through interaction with the hearts and minds of other human beings”
  • 55. Book summary from www.themarketingbug.net In order to have influence, you have to op yourself up to bé influenced
  • 58. IF NOT.. Book summary from www.themarketingbug.net
  • 59. HABIT 6 - SUMMARY Book summary from www.themarketingbug.net Effective People Ineffective People SYNERGIZE COMPROMISE, FIGHT OR FLIGHT Effective people know that the whole is greater than the sum of the parts. They value and benefit from differences in others, which results in creative cooperation and team-work. Ineffective people believe the whole is less than the sum of the parts. They try to “clone” other people in their own image. Differences in others are looked upon as threats.
  • 61. Read, write, relax, exercise, play, love, get involved, meditate … Book summary from www.themarketingbug.net
  • 62. “Sometimes when we consider what tremendous consequences come from things. We are tempted to think, there are no little things. Every person w either teaches us something or learns something from us.” Book summary from www.themarketingbug.net
  • 63. FOUR DIMENSION OF RENEWAL Physical Exercise, Nutrition, Stress Management Social / Emotional Service, Empathy, Synergy, Intrinsic Security Spiritual Value Clarification & Commitment, Study & Meditation Mental Reading, Visualizing, Planning, Writing Book summary from www.themarketingbug.net
  • 64. THE UPWARD SPIRAL Book summary from www.themarketingbug.net
  • 67. IF NOT.. Book summary from www.themarketingbug.net
  • 68. HABIT 7 - SUMMARY Book summary from www.themarketingbug.net Effective People Ineffective People SHARPEN THE SAW WEAR OU T THE SAW Effective people are involved in self- renewal and self-improvement in the physical, mental, spiritual, and social- emotional areas, which enhance all areas off their life and nurture the other six habits. Ineffective people fall back, lose their interest, and get disordered. They lack a program of self-renewal and self- improvement and eventually lose the cutting edge they once had.
  • 69. 7 PRINCIPLES UPON WHICH THE 7 HABITS ARE BASED The 7 habits center on the timeless and universal principles of: • Personal • Interpersonal • Managerial • Organizational Effectiveness Book summary from www.themarketingbug.net
  • 70. 7 PRINCIPLES UPON WHICH THE 7 HABITS ARE BASED • The principle of continuous learning, of self-education - the discipline that drives us toward the values we believe in. Such constant learning is required in today’s world, in light of the fact that many of us can expect to work in up to five radically different fields before we retire • The principle of service, of giving oneself to others, of helping to facilitate other people’s work • The principle of affirmation of others - treating people as proactive individuals who have great potential Book summary from www.themarketingbug.net
  • 71. 7 PRINCIPLES UPON WHICH THE 7 HABITS ARE BASED • The principle of staying positive and optimistic, radiating positive energy - including avoiding the four emotional cancers (criticizing complaining, comparing and competing) • The principle of balance - the ability to identify our various roles and to spend appropriate amounts of time in, and focus on, all the important roles and dimensions of our life. Success in one area of our life cannot compensate for neglect or failure in other areas of our life. Book summary from www.themarketingbug.net
  • 72. 7 PRINCIPLES UPON WHICH THE 7 HABITS ARE BASED • The balance of spontaneity and serendipity - the ability to experience life with a sense of adventure, excitement, and fresh rediscovery, instead of trying to find a serious side to things that have no serious side. • The principle of consistent self-renewal and self- improvement in the four dimensions of one’s life: physical, mental, spiritual, and social - emotional. Book summary from www.themarketingbug.net
  • 73. LIFE CIRCLE Book summary from www.themarketingbug.net PUBLIC LIFE PRIVATE LIFE SECRET LIFE 4 UNIQUE HUMAN ENDOWMENTS • SELF-AWARENESS • CONSCIENCE • IMAGINATION • WILLPOWER
  • 74. 4 UNIQUE HUMAN ENDOWMENTS • Self Awareness: We begin to become self-aware and explore the programs we are living out. We come to realize that we stand apart from our programming and can even examine it. We also realize that between stimulus and response, we have the freedom to choose. This self- awareness then leads to the ability to look at other unique endowments in our secret life. Book summary from www.themarketingbug.net
  • 75. • Conscience: Our conscience is our internal sense of right and wrong, our “moral nature.” It is the “greater harmonizer” and “balance wheel” of all the principles that govern our behavior. Our conscience gives us a sense of the degree to which our thoughts and actions are in harmony with our principles. Book summary from www.themarketingbug.net 4 UNIQUE HUMAN ENDOWMENTS
  • 76. • Power of Imagination: We can visit the power of the mind to create or to imagine that which does not exist now. In that imagination lie our faith and our hope for the future. We look at what is possible, what we can envision. Book summary from www.themarketingbug.net 4 UNIQUE HUMAN ENDOWMENTS
  • 77. • Will Power or Independent Will: Willpower refers to our determination, our resoluteness - our ability to act based solely on our self-awareness. We ask ourselves, “Am I really willing to the distance on my mission statement?” “Am I willing to walk my talk?” “Am I really willing to put first things first in spite of external distractions and pressures?” “Am I going to live a life of my dreams?” Book summary from www.themarketingbug.net 4 UNIQUE HUMAN ENDOWMENTS
  • 78. PARADIGM SHIFT HABIT A BREAK FROM TRADITIONAL WISDOM TOWARD 7 HABITS PRINCIPLES Habit 1 We are a product of our environment and upbringing. We are a product of our choices to our environment and upbringing. Habit 2 Society is the source of our values. Values are self-chosen and provide foundation for decision making. Values flow out of principles. Habit 3 Reactive to the tyranny of the urgent. Acted upon by the environment. Actions flow from that which is important. Habit 4 Win-lose. One-sided benefit. Win-win. Mutual benefit. Habit 5 Fight, flight, or compromise when faced with conflict. Communication solves problems. Habit 6 Differences are threats. Independence is the highest value. Unity means sameness. Differences are values and are opportunities for synergy. Habit 7 Entropy. Burnout on one track - typically work. Continuous self-renewal and self- improvement.Book summary from www.themarketingbug.net
  • 79. DEAL WITH ALL 4 BASIC NEEDS • To live – our physical and economic needs • To love and to be loved – cultural and social ends • To learn – to grow, develop, be recognized and be useful • To leave a legacy – spiritual needs for meaning, for feeling that life matters, that we add value and make a difference Book summary from www.themarketingbug.net
  • 80. PERSONAL IMMUNE SYSTEM Book summary from www.themarketingbug.net Live the Seven Habits Spend time in Quadrant II Follow correct principles Control own life Maintain high Emotional Bank Account with self and others Maintain reserve capacity Be resilient Empower and serve others Communicate Empathically Synergize with others using a win-win approach Duplicity Unkindness Violated expectations Outside stress and pressures Time wasters Interruptions Pressing problems Crisis
  • 81. References : 7 Habits of Highly Effective People book Original PPT was taken from the web and extra contents were added. Book summary from www.themarketingbug.net