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Can a Simple Meditation App generate 500K Downloads with Zero Paid Marketing?

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Check this Presentation, How we generated 500K downloads without paid marketing? At Let’s Nurture, Our digital marketing specialists followed number of organic activities through a strategic marketing plan for mobile app marketing.

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Can a Simple Meditation App generate 500K Downloads with Zero Paid Marketing?

  1. 1. Can a Simple Meditation App generate 500K Downloads with Zero Paid Marketing? Find Out!
  2. 2. Technological advancements do not mean people forget their roots and traditions. This fact is abundantly evident, from the response to our recent App- Mantra. An app that merges the tradition of Jap/incantation, with the technology of custom mobile apps development. Are you a theist and finding it difficult to carry “Mala” to count 108 Mantras wherever you go for meditation? In today’s time, humans are finding it almost impossible to dedicate time to do spiritual meditation with God chants (Mantras). There are still millions of people in Hindu religion who devoted to god with same old techniques which they find difficult to continue. This calls for a technological solution, isn’t it? A spiritual Mantra app for meditation leveraging custom mobile app development is the key. Just imagine of having an Android or iOS mobile application that can do the counts for you!
  3. 3. Is it possible to generate 500K downloads with Zero Paid Marketing? Of course, it is. We at Let’s Nurture are an ISO 9001:2015 certified digital marketing services provider company. We also have developed our in- house meditation app called “Mantra” for daily dedicated meditators. Download Mantra App for Android and iOS devices. This is an application to help you with the Mantras you can’t remember or for those who do not like to recite Mantras alone or lose count in japs. You can use this Android / iOS meditation app as a technology assistant for recitation needs. With 28 mantras based on Hindu gods and goddess, users can listen to their favorite mantras.
  4. 4. We Followed the Number of Organic Activities through a Strategic Marketing Plan 1. Keyword Research: The initial work started with the same ground as on SEO project does have - keywords research. Let’s Nurture used a mix match of leading ASO keywords research tools along with the technology they had developed to search for the right keywords that had the potential to bring the most relevant traffic to Mantra. With small apps, especially one like Mantra, it is vital to target keywords with the most traffic and the lowest difficulty levels.
  5. 5. We Followed the Number of Organic Activities through a Strategic Marketing Plan 2. App Store Optimization (ASO): Taking care of your product page and appearing attractive to users is always a powerful way to increase Conversion Rate to install. Our extreme focus was on ASO to make sure that every aspect of Mantra App remains spick-and-span on App store and Google Play Store. Whether it can be a case of finding the right keywords, visual content or increasing Ratings / Reviews; we never ever have taken our eyes off it during the launch.
  6. 6. We Followed the Number of Organic Activities through a Strategic Marketing Plan 3. Promotional Landing Page Creation: The main purpose of creating a landing page was to redirect potential users to App store so users can download easily by including a link to each App store. Also, keep in mind the number of searches through mobile, the landing page was made mobile friendly to give users the same feel as on the web.
  7. 7. We Followed the Number of Organic Activities through a Strategic Marketing Plan 4. Digital Marketing: We also performed Press release writing with appropriate key phrases and published them on Mobile app specific platforms. The same thing was repeated for blogs too. Besides we were quite active on social media platforms with effective social media engagement. Email marketing was performed to create excitement before the launch of Mantra app and a mail after to the users showcasing how they can be benefited by the app. We also performed Press release writing with appropriate key phrases and published them on Mobile app specific platforms. The same thing was repeated for blogs too. Besides we were quite active on social media platforms with effective social media engagement.
  8. 8. We Followed the Number of Organic Activities through a Strategic Marketing Plan 5. Word of Mouth: You can reach out to your family and friends and ask them to promote your app by posting it on your social media or by spreading the message across. We did it as well.
  9. 9. We Followed the Number of Organic Activities through a Strategic Marketing Plan 6. Launch your App for Free: With the fact that Users that are browsing and looking for new apps in the stores are more likely to install a free app than a paid one, our strategy was to launch the app for free as this is the way to raise the conversion rate.
  10. 10. We Followed the Number of Organic Activities through a Strategic Marketing Plan 7. Encourage User Feedback: Ratings & Reviews are extremely important for the stores (especially on Google Play Store) and therefore, you need to make sure that you get positive feedback and try to avoid the negative feedback.
  11. 11. We Followed the Number of Organic Activities through a Strategic Marketing Plan 8. Influencer Marketing: Our team got in touch with influencers as that is the best way to get many more users by following them in the right way.
  12. 12. We Followed the Number of Organic Activities through a Strategic Marketing Plan 9. App Analytics: We performed mobile app analytics, a tool by Google for analyzing mobile applications and others like Localytics. This is to understand how users behave with the app regarding average time spent and time they use Mantra app. This data helps in planning out more to improve from the app side to make users spend more time on the app.
  13. 13. We Followed the Number of Organic Activities through a Strategic Marketing Plan 10. App Upgrade: App upgrade is a must to make your app bug free while adding new features while making it compatible with the latest versions of Android and iOS operating systems. From time-to-time, we also have upgraded Mantra app.
  14. 14. Upgraded App Features Transforming Spiritual Life for Meditation: 1. Meditation Categories: Recently we have added meditation categories to Mantra app. App users can select meditation related to stress, anxiety, etc, with Deep Healing tune, Chara tune for inner peace, positive energy to bring good vibes.
  15. 15. Upgraded App Features Transforming Spiritual Life for Meditation: 2. Wallpapers: Users can browse multiple wallpapers of gods and goddesses, select them and set the wallpaper on their smartphones.
  16. 16. Upgraded App Features Transforming Spiritual Life for Meditation: 3. Ringtones Setup: Our meditation app Mantra now allows users to download and set the ringtone on Android Smartphones.
  17. 17. Upgraded App Features Transforming Spiritual Life for Meditation: 4. Set Reminder: Mantra App users can now set the day, date, time and counts of japs as a reminder. Now user can do meditation at their designated time.
  18. 18. Upgraded App Features Transforming Spiritual Life for Meditation: 5. Mantra Info: Now users can share Mantra meanings and App link, Images to their friends and family.
  19. 19. It would be great for us to hear from you all if you also have tried our Mantra App. Your valuable feedback will help us to improve this divine meditation app even more. feel free Drop your queries.
  20. 20. Thank You For more information, visit : www.letsnurture.com Drop an inquiry at : info@letsnurture.com

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