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ENGAGE, EDUCATE, AND
EMPOWER
SIMPLE CONCEPT- HARD TO ACHIEVE
Engage, educate and empower your patients so they
have a more vested stake in their health care.
But between outside influences pulling the patient to
your increased workload, sometimes the last thing
either of you think about is managing the individual
health of a patient.
TECHNOLOGY CAN HELP
New technologies allow you to:
โ€ข Start the process before the patient even sees you
โ€ข Start engaging the patient from the moment they call your office.
โ€ข Direct them to a website that is both informative and friendly.
โ€ข Have easy to understand copy, intuitive layouts, and most importantly,
all of the information they need to schedule an appointment and the
paperwork needed.
โ€ข Make the paperwork easy to upload so the patient does not need to
bring a hard copy. It helps your staff create the patient profile and helps
AUTOMATE YOUR PERSONALIZE
CARE
Once the appointment is scheduled, send a little welcome video via email.
Remind them why they made a good choice in choosing your practice and
how your team and you personally are going to help them. This short
video will immediately help you bond with the patient.
AUTOMATE YOUR PERSONALIZE
CARE
Once the patient arrives, continue the personalized feel by broadcasting
patient education in the waiting room that focuses on your practice, its
staff, specialties, treatment beliefs, and the ancillary service providers you
recommend.
This information ensures that the patient will be educated about your
practice and reinforces that they made the right decision.
AUTOMATE YOUR PERSONALIZE
CARE
This next step takes some coordination, but try to theme your rooms.
If you see all geriatrics in a couple of offices, use your digital patient
education system to introduce senior focused illnesses and treatment
plans in those offices.
The information will be well received and may spur conversations that the
patient may have forgotten to mention.
AUTOMATE YOUR PERSONALIZE
CARE
Once the patient leaves, send a series of emails that empower them to
manage their health using videos on diet, nutrition, exercise, smoking
cessation, etc.
Couple these videos with some personal messages and you are now
arming your patient to live better. You can use a traditional CRM
(Customer Response Management) system or the one built into your
EMR.
CHOOSE THE RIGHT PARTNER
The key to this type of patient engagement is that you choose a partner
that understands your business needs and gives you the tools to
implement this program very easily.
This is where Halo Health stands out. We can help you keep your
patients satisfied and healthy using very simple techniques that your staff
can implement without added work.
INVEST IN YOUR
ORGANIZATIONโ€™S
HEALTH BY
EDUCATING,
ENGAGING AND
EMPOWERING YOUR
PATIENTS, CONTACT
HALO HEALTH TODAY!
JIM@HALOHEALS.COM
, @HALOHEALTHINTL,
OR (856) 520-8655.

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The Key to Patient Marketing is Engage, Educate and Empower

  • 2. SIMPLE CONCEPT- HARD TO ACHIEVE Engage, educate and empower your patients so they have a more vested stake in their health care. But between outside influences pulling the patient to your increased workload, sometimes the last thing either of you think about is managing the individual health of a patient.
  • 3. TECHNOLOGY CAN HELP New technologies allow you to: โ€ข Start the process before the patient even sees you โ€ข Start engaging the patient from the moment they call your office. โ€ข Direct them to a website that is both informative and friendly. โ€ข Have easy to understand copy, intuitive layouts, and most importantly, all of the information they need to schedule an appointment and the paperwork needed. โ€ข Make the paperwork easy to upload so the patient does not need to bring a hard copy. It helps your staff create the patient profile and helps
  • 4. AUTOMATE YOUR PERSONALIZE CARE Once the appointment is scheduled, send a little welcome video via email. Remind them why they made a good choice in choosing your practice and how your team and you personally are going to help them. This short video will immediately help you bond with the patient.
  • 5. AUTOMATE YOUR PERSONALIZE CARE Once the patient arrives, continue the personalized feel by broadcasting patient education in the waiting room that focuses on your practice, its staff, specialties, treatment beliefs, and the ancillary service providers you recommend. This information ensures that the patient will be educated about your practice and reinforces that they made the right decision.
  • 6. AUTOMATE YOUR PERSONALIZE CARE This next step takes some coordination, but try to theme your rooms. If you see all geriatrics in a couple of offices, use your digital patient education system to introduce senior focused illnesses and treatment plans in those offices. The information will be well received and may spur conversations that the patient may have forgotten to mention.
  • 7. AUTOMATE YOUR PERSONALIZE CARE Once the patient leaves, send a series of emails that empower them to manage their health using videos on diet, nutrition, exercise, smoking cessation, etc. Couple these videos with some personal messages and you are now arming your patient to live better. You can use a traditional CRM (Customer Response Management) system or the one built into your EMR.
  • 8. CHOOSE THE RIGHT PARTNER The key to this type of patient engagement is that you choose a partner that understands your business needs and gives you the tools to implement this program very easily. This is where Halo Health stands out. We can help you keep your patients satisfied and healthy using very simple techniques that your staff can implement without added work.
  • 9. INVEST IN YOUR ORGANIZATIONโ€™S HEALTH BY EDUCATING, ENGAGING AND EMPOWERING YOUR PATIENTS, CONTACT HALO HEALTH TODAY! JIM@HALOHEALS.COM , @HALOHEALTHINTL, OR (856) 520-8655.