Eastwest Public Relations is a PR agency that has been operating in Asia since 1995. It has offices in Singapore, China, and India, and represents over 400 clients across 12 Asian countries and various industries. The agency specializes in integrated PR, digital, and social media communications strategies. It works with a global network of partners to help clients gain recognition throughout Asia and beyond.

1. EASTWEST Public Relations
Public Relations services in Asia since 1995
CHINA
www.eastwestpr.com

2. Singapore | Beijing
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GETTING CLIENTS NOTICED IN ASIA SINCE 1995

3. Singapore | Beijing
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Who We Are
 EASTWEST Public Relations is an independent PR agency specializing in
integrated PR, digital and social media communications.
 Founded in 1995, we now have offices in Singapore, China and India,
representing clients ranging from high-tech start-ups to consumer electronics
company to professional service firms in Asia - and beyond.
 Working with a world-wide network of partners, we has helped over 400
clients become recognized in 12 Asian countries.

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Where We Are

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Why work with us ?

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EMEA
 Belgium
Bulgaria
Croatia
Czech Republic
 France
 Germany
Hungary
Ireland
Israel
 Italy
 Netherlands
Norway
NORTH AMERICA
USA
 Boston, MA
 New York
 Phoenix, AZ
 San Francisco, CA
 Washington, D.C.
 Portsmouth, N.H.
LATIN AMERICA
 Argentina
 Brazil
 Chile
Colombia
Mexico
 Panama
Peru
Poland
 Portugal
Romania
Russia
Serbia
Slovakia
Slovenia
South Africa
 Spain
Sweden
Switzerland
Ukraine
 United Arab
Emirates
 United
Kingdom
 We work with a worldwide
network of partners:
 80 offices
 50 countries
 1500 + employees
Global Network

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Client Portfolio

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The Chartered Institute of Public Relations
Organizational Relationship

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PRACTICES
Consumer
Electronics
Technology Healthcare Automotive
Energy & Utilities Broadcasting Finance
EXPERTISE
Corporate
Communications
Research &
Measurement
Media Relations
B-to-B
Communications
Internal
Communications
Reputation
Management
Education
Media Training
Social Media
Engagement
Digital
Market Entry
Support
ChinaGoAbroad
Corporate Social
Responsibility
What We Do

10. Singapore | Beijing
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Researching Client’s positioning
and landscape
Understanding of strengths
and weaknesses
Identifying PR strategies to
achieve business objective
Planning course of action for
execution of the campaign
Measuring deliverables
and measurement of
results
Our Methodology

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► We assist clients in every step of planning and implementing a media campaign.
Our Work

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► Our understanding of the broadcast and print media ensures targeted and
comprehensive coverage of our clients’ messages to a worldwide audience.
Our Work

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► Our talents and backgrounds are diverse, offering the creative fusion of strategic
communications with video production and creative design.
Our Work

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Digital
Our Work
► Our social media experts create and lead powerful social media campaigns that
produce results and drive traffic, sales, and revenue for our clients.

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Manufacturing & Engineering
Case Study

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Briefing
Morgan Advanced Materials (MGAM) is one of the largest UK
manufacturers of carbon and ceramic products for industrial
use. EASTWEST PR was appointed to generate media exposure
during its senior executives Shanghai visit in June 2014.
Approach
EASTWEST PR proposed a press event held during this visit in
Shanghai, and delegated 3 bilingual PR consultants to be onsite
throughout the entire event to help with media reception,
onsite media management, event hosting, and facilitating one-
to-one interviews as well as video interview for MGAM’ CEO
among Chinese trade and mainstream business media outlets,
this integrated approach combining press event, interview and
video interview.
Results
9 media in attendance to the press event
55 media clippings generated within five days of the event
2 exclusive interviews conducted with client’s CEO including
Bloomberg News and China Business News Weekly
1 event highlights video with an interview with client’s senior
executives filmed, edited and published
MGAM Global Executives Visiting China Shanghai Press Briefing

17. Singapore | Beijing
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Lifestyle
&
Automotive
Case Study

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Morgan cars Breaking into the Chinese market
Brief
Malvern Morgan Cars (Beijing) Co. Limited, the appointed general
dealer in Beijing from Morgan Motor Company in the U.K. is
announcing the opening of its 1st flagship showroom located in
Beijing. EASTWEST PR was appointed to help organize a press event
for Morgan Cars’ showroom grand opening in Beijing on June 18
2013.
Strategy
EASTWEST leveraged a comprehensive PR approach to increase
Morgan cars’ brand awareness among a wide range of local media
from general business to the Auto industry, spread the news that
Morgan cars can now be purchased in China through its appointed
general dealer Malvin Morgan (Beijing) Co., Ltd within a period of 6
months, as well as announcing Morgan Cars’ “China 250 wings”
Campaign with WheelsPlusWing to drive more attention to the
Morgan brand. The agency was also coordinating with the British
embassy in Beijing to have the British Ambassador attending the
launch event as the Guest of Honor.
Results
30 media outlets from general business and auto sectors attended
the launch event including both Chinese and International media
5 media interviews arranged with Morgan car’s spokesperson
1 event highlights video filmed, edited and published after the
event

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Case Study
Lifestyle
&
F&B

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Brief
Britain’s internationally renowned AGA Rangemaster Group,
known for 300 years of innovation and design, held its China
launch event at China World Hotel in Beijing on 27th March.
Guest of Honour Michael Charlton, Minister Counsellor for
Trade and Investment, Business Community leaders
including China-Britain Business Council and William
McGrath, CEO of AGA Rangemaster Group, together with
150 guests as well as media attended the launch event.
Strategy
EASTWEST PR took a tailored approach to raise AGA’s
visibility among local media as well as leading bloggers
across general business, F&B and lifestyle sectors, drive
media coverage and provide a platform for AGA’s
spokespeople to deliver the message of AGA’s interests and
commitment in China, and is ready to bring a family oriented
lifestyle to Chinese consumers.
Results
22 media outlets from general business, design, F&B and
lifestyle attended the launch event
2 exclusive interviews arranged with AGA Rangemaster’s
CEO from China Business News weekly and China Daily
Newspaper
The British heritage brands AGATC and Redfyre China Launch Event

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Education
Case Study

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Brief
In October 2014, Professor Dame Julia Goodfellow, Vice-
Chancellor of The University of Kent, one of the top 20
educational institutions in the UK, led a delegation to
Beijing to learn more about China’s policies and priorities
in higher education in order to inform Kent’s own future
direction. EASTWEST PR was appointed to design a three-
day China Campaign, and help maximize this visit of
activities with both local media and relevant stakeholders
for the VC delegation in Beijing.
Strategy
EASTWEST suggested a comprehensive communication
approach covering both PR and key stakeholder
engagement, to increase Kent’s visibility among local
media, drive media coverage and provide a platform for
Kent’s spokespeople to deliver the message that Kent is the
UK’s European university with focused areas in Science,
Social Science and Humanity
Results
26 pieces of media coverage were generated following the
China visit, including press briefings, press release and 1
video interview with the Vice-Chancellor
Vice-Chancellor Delegation of the University of Kent China Campaign

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Government
Case Study

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UAE Zayed Future Energy Prize China Outreach Campaign
Brief
The Zayed Future Energy Prize, an annual award of $4 million prize,
is established by the UAE leadership to recognize and reward
excellence in renewable energy and sustainability. Launched in 2008
and managed by Masdar, the Prize represents the vision of the late
founding father of the United Arab Emirates, Sheikh Zayed bin Sultan
Al Nahyan.
Approach
EASTWEST PR took a holistic communication approach to tackle
these challenges from both PR and non-PR perspective. The overall 6
months campaign covered communication through a whole range of
media, social media and digital channels, and fully utilized a high
profile VIP dinner event that the UAE Embassy held in honour of
Mr. Wang Chuanfu, winner of the Zayed Future Energy Prize 2014 Lifetime Achievement Award
on May 29th in Beijing.
Results
4 media in attendance to the press briefing
40 media clippings generated within one week of the event
7 Chinese potential applicants individual meetings set up and on-site
support
17,254 views of the localized Chinese winner testimonial video of
BYD Mr. Wang Chuanfu, one month shortly after the video published

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NGO
Case Study

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IEEE Press conference during the Smart Grid World Forum
Brief
IEEE is the world’s largest professional association dedicated
to advancing technological innovation and excellence for the
benefit of humanity. IEEE was looking for PR support in China
prior to the Smart Grid Word Forum (SGWF) taking place in
Beijing from September 28 to September 29, 2011.
Approach
EASTWEST leveraged creative PR tactics to increase IEEE’s
visibility, get coverage for IEEE and IEEE’s spokespeople
among Chinese clean energy and mainstream business media
outlets, this integrated approach combining online, social
networking and media relations.
Results
28 media in attendance to the media roundtable
90 media clippings generated within three days of the event

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Renewable Energy
Case Study

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SolarMax’s Swiss Quality Inverters on Display at the
2012&2013 SNEC Expo
Brief
SolarMax, the world’s leading Swiss manufacturers of grid-
connected solar inverters, exhibited at 2013 SNEC PV Power
expo in Shanghai. EASTWEST PR was appointed as SolarMax’s
local PR agency to build its brand image in the Chinese
market around SNEC.
Approach
EASTWEST utilized a major exhibition in the PV industry held
annually in Shanghai to build SolarMax’s brand visibility
among local trade media. SolarMax’s thought leadership in
the PV industry was further enhanced through live video
interview with SolarMax’s spokesperson. This integrated PR
approach included digital and media relations.
Results
8 media interviews arranged and conducted with industry
media during SNEC
2 press releases distributed among national business and
clean energy media, generated over 30 media pick ups
1 video interview produced by EASTWEST and published by 3
major trade media, with 4,676 views in total within one
month after the expo

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Case Study
Telecom&IT

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China
ECI Telecom OMLT Product Launch Media Roundtable
Brief
As the global provider of next generation network solutions, ECI
Telecom announced its new product — the Optimized Multi-Layer
Transport system (OMLT) as a highly unique and innovative concept in
the industry in Nov 2011.
Approach
EASTWEST PR assisted ECI Telecom in organizing a press briefing
announcing launch of OMLT. To attract media interest, the PR team
used a variety of communication tools which maximized media
attention and spread the product news. This includes
1. Media round table for group briefing
2. One-to-one media interviews with ECI’s spokespeople
3. Live tweets from event on Weibo
4. Press release translation and distribution
5. Video interview with spokesperson and promotion across social
media platforms
6. Simulcast interpretation and shorthand notes for the Chinese
media
Results
1 press briefing was organized with 3 spokespeople
Translated and issued 1 press release announcing launch of OMLT
16 reporters attended the press briefing
3 one-to-one interviews with ECI’s senior executives with
50 plus media picked up ECI’s press release
1 video interview with ECI’s spokesperson was filmed, edited and
subtitled in Chinese language

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Hong Kong
China Telecom Launching New Online Portal in HK
Brief
China Telecom plans to launch a new one-stop online portal
– BestIn (www.114.com.hk) to attract attract domestic
tourists, and linking HK businesses to mainland tourists.
Approach
A series of PR activities were planned and conducted around
the launch of this new portal, via both general business and
telecom media outlets. Including press release drafting,
translating and distributing to both English and Mandarin
speaking media in HK. Exclusive media briefings were also
arranged with spokesperson from China Telecom with HK
media, maximizing this news along with this new portal’s
launch in HK.
Results
This news generated over 20 media coverage across
mandarin and English channels, including
South Morning Post
HK Economy Daily
Ming Pao
HK Business News
Computer World
E-zone
Computer Technology

32. Singapore | Beijing
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Case Study
Finance

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China
Edison Capital Partners Annoucnning 100-million-dollar deal
Brief
EASTWEST Public Relations, through Binsfeld Corporate, was commissioned by
Edison Capital Partners to promote the 100-million-dollar brokered loan amongst
Chinese and English language press. The objective was to raise the company’s
profile in China’s financing sector and develop opportunities for visibility.
Approach
EASTWEST was given one week to arrange media interviews which required
immediate media relations efforts to ensure the maximum media attention in
addition to compiling the necessary documents. EASTWEST flew down to Shanghai
and worked to get Edison Capital Partners noticed by implementing the following
media stragegy:
Providing counsel on the press release announcing the financing deal
Localising, translating and distributing the press release
Contacting foreign and local media sending invitations for one-to-one interviews
with director of Edison Capital Partners
Organising and conducting the media interview
Offering on-site media management with presence of EASTWEST’s bilingual
consultant
Filming and conducting an on-camera interview addressing business and financing
issues in China
Producing and marketing 3-miniute video to a diverse array of media channels
Results
1 one-to-one interview with Shanghai Daily, the national English newspaper in
China
79 pieces of coverage generated from both print and electronic media including
Bloomberg, Reuters, Wall Street Journal, Business Week, Shanghai Daily, Sina.com,
Caixun and other mainstream Chinese and English language financial media.

34. Singapore | Beijing
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Hong Kong
Platinum Whisky Investment Fund - Targeted capital raising
campaign
Brief
In 2014, the Platinum Whisky Investment Fund embarked on a
capital raising campaign with a target of US$10m and a
minimum subscription of US$250,000. The challenge was to
generate high investment interest during the fund
management team’s short visit to Hong Kong.
Approach
In order to generate awareness among local media about this
campaign, a targeted media relations programme was
develped to help raise awareness of the fund and the capital
raising campaign. We promoted the fund to both the English
and Chinese financial media as a strong, unique investment
asset.
The programme was designed to showcase the knowledge of
the fund’s executive management team and their global
whisky trading networks through a coordinated series of
broadcast and print interviews.
Results
This resulted in extensive media coverage including broadcast
interviews with Bloomberg TV, CNBC and Cable TV, and

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Leadership
Founder and Chairman
Beijing, China
E: jim@eastwestpr.com
M: +86 139 1073 1967
Jim James
Associate Director
Bangalore, India
E: syed@eastwestpr.com
M: +91 9886764261
Hafeez Syed
Associate Director
Singapore
E: melinda@eastwestpr.com
M: +65 9816 4529
Melinda Ilagan
Associate Director
Beijing, China
E: nicole@eastwestpr.com
M: +86 138 1036 1400
Nicole Fan

36. Singapore | Beijing
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Associate Director
Singapore
E: melinda@eastwestpr.com
Tel: +65 6222 0306
M: +65 9816 4529
Melinda Ilagan
Contact Us
Associate Director
Beijing, China
E: nicole@eastwestpr.com
Tel: +86 (10) 6582 0018
M: +86 138 1036 1400
Associate Director
Bangalore, India
E: syed@eastwestpr.com
Tel: +91 80 4031 4151
M: +91 9886764261
Nicole Fan
Hafeez Syed
Bangalore, India 印度班加罗尔

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