When deciding between telemarketing and teleprospecting it is important to understand the nature and needs of your business. The two are not generally interchangeable and one will be more beneficial to your company than the other. Here are some questions to ask yourself before determining your needs:

1. Telemarketing
Teleprospecting
vs
Which one is right for your business?

2. What is
Telemarketing?

3. Telemarketing involves a
high volume of sales calls
made to long lists of recipients.

4. Calls are scripted and made by
entry level callers.

5. Telemarketing can be
successful when the
product,service,or solution
is simple and designed for
a large audience.

6. A telemarketer’s goal is to speak
with a direct consumer or
representative of a business at
any title level.

7. If your business will benefit from
a high volume transaction or it is
a commodity sale,then you may
find success with telemarketing.

8. What is
Teleprospecting?

9. Teleprospecting is high level
telesales calls for complex B2B
products, solutions, and services.

10. Calls are made by
experienced business
development executives.

11. There are no scripts.

12. The goal of the teleprospector is to
have a meaningful interaction
with a key decision maker.

13. Meaningful interactions generate
highly qualified, actionable sales leads
and marketing intelligence which
cannot be discovered by other means.

14. Teleprospecting is right for you
if your business will benefit
from high level,complex,B2B
sales to a targeted audience.

15. More information about
telemarketing vs. teleprospecting
can be found on our blog:
jmselite.com/telemarketing-vs-teleprospecting/

16. Visit jmselite.com for more
information about proven
Lead Generation through
Teleprospecting.