Annual report, impact report, shareholder report... whatever you call it, it's that time of year again. You need a report that shows how your organization made the community more just, creative, cultured, stable, or equitable this year. Originally prepared for Portland's Tech for Good Meetup on January 7, 2015 (http://bit.ly/1wrCt8I), this presentation contains specific examples of nonprofits that have been skillful in reimagining the annual report, and improving the reader experience by making the content engaging and fun. From one page infographics to photo contests to interactive websites, learn about some creative approaches that nonprofits are taking to ultimately share the story of their impact. Citations are included in the notes section of each slide to give proper credit to all nonprofit organizations profiled in this presentation.

1. Nonprofit Annual Reports
Inspiration to communicate your mission
Joleen Ong, Marketing & Publications Director, NTEN
Twitter: @joleendearest & @NTENorg

2. Annual Reports - Purpose
- Not legally required,
but a valuable
communications tool
- Convey progress &
impact of activities
- Opportunity to
recognize donors and
stakeholders (not
required in the Form
990)

3. Annual Reports in the Digital Age
• Information overload!
• Think about the reader
experience, include visuals
• A “big thud” doesn’t
immediately convey high
impact
• What is the key info you
want to convey?

4. Reimagining the Annual Report
• Interactive Websites
• Email Roundups
• Infographics
• Reader Friendly
Publications
Promote across multiple
channels!

5. INTERACTIVE WEBSITES

16. EMAIL ROUNDUPS

22. INFOGRAPHICS

29. READER FRIENDLY PUBLICATIONS

36. NEXT STEPS: SIX TIPS

37. Tip 1: Plan ahead with your team,
collect information early

38. Tip 2: Think of your organization’s
story

39. Tip 3: Acknowledge Donors

41. Tip 4: Highlight the voices of the people
you serve

42. Tip 5: Balance text with visuals/captions

43. Engage your community for photos!

44. Tip 6: Explain in plain English

45. Restricted vs. Unrestricted Funding

46. Additional Resources:
• Nonprofit Annual Reports, Wikispaces:
http://nonprofitannualreports.wikispaces.com/
• NTEN: Change, Dec. 2013:
Rethinking the Traditional Annual Report with Videos
and Infographics:
http://bit.ly/Dec2013NTENChangeAnnualReport
• NTEN blog: Smart strategies for using PDFs on your
site: http://bit.ly/NTENPDFstrategies
Link to presentation: http://bitly.com/ARpdxt4g

47. Stay Connected!
• Twitter: @joleendearest & @NTENorg
• Email: joleen@nten.org
Subscribe:
• NTEN: Change quarterly journal for
nonprofit leaders –
www.nten.org/ntenchange
• NTEN Connect Newsletter:
www.nten.org