Case studies form the UK, plus 5 key insights from an executive producer working in this field.

1. My friend Rabbit
http://youhavefoundconey.net/vaults/shadowtheatre

2. THE ‘T’ WORD
@privateroach oh no you dint drop the t bomb girl?

3. WHAT IS IT?
STORY-TELLING WITH NEW TOOLS
ENGAGING (HOPEFULLY)
INTERACTIVE (SOMETIMES)

4. WE’VE CHANGED

5. We’re playing along:
An 8% conversion from TV to Online

6. Using a map to tell a story
http://www.sixtostart.com/we-tell-stories/

7. An old story, a new way of telling it
http://www.wearemudlark.com/projects/sts/

8. New players: a charity and a newspaper tell an interactive story

9. MISFITS SEASON ONE - A CASE STUDY
Interactive scenes that aid discovery
World building on social media platforms
Facebook as the ‘social glue’
A casual game made by Preloaded

10. Kelly can hear people thinking

11. Simon photographs everything

12. Simon looking at his faked fake social
media during in the show, because we can’t
show Facebook on TV...

13. Simon’s photos on Flickr = 8000 views to date

14. THE PAY OFF
A character who started as an
online mystery, becomes a
hero on screen

15. 1. ENGAGEMENT LOOKS LIKE THIS
90 - 9 -1
“In most online communities, 90% of users are
lurkers who never contribute, 9% of users contribute a little, and
1% of users account for almost all the action” - Jacob Nielsen

16. 2. GIVE THE 1% SOMETHING TO DO
Give immersed users a platform to entertain the lurkers

17. 3. NO MORE GATEKEEPERS
Robots that made people cry
http://aliceandkev.wordpress.com/

18. 4. DON’T FALL DOWN THESE HOLES
Listen to Dan Hon and don’t do these things
http://www.youtube.com/watch?v=JhqWyhMGRLg

19. Asking your audience to learn a new platform is HUGE
Asking people to move between platforms
they don’t know is BAD

20. 5. UNDERSTAND THE PLATFORMS
Twitter is about
conversation, not about
broadcasting
Eurovision 2009:
No ReTweets
No hashtags
No replies
Eurovision 2010:
Problem solved

21. JO ROACH
Twitter: joroach
jo.roach@somethinelse.com