Search London Panda, Penguin and Google Authorship
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Discover how to identify bad links and why it is important to remove irrelevant links. Learn about the importance of authorship despite the removal of the Google authorship photo.
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Search London Panda, Penguin and Google Authorship
- 1. Panda 4.1, Penguin 3.0 and Authorship Search London November 2014 #Search London @SEOJoBlogs
- 2. Who is SEO Jo Blogs? • Jo Turnbull started in SEO while working for a mobile tech company • Moved agency side 2009 • Organiser of Search London since #Search London @SEOJoBlogs October 2010 • Editor and Events Organiser for State of Digital since June 2012 • Freelance online marketing consultant, helping small and medium sized businesses with their marketing since 2010
- 4. What is Panda? • First Panda February 24, 2011 • September 25, 2014 – Panda 4.1 • Originally aimed at content farms and sites scraping content • Sites affected: duplicate content and thin content • Whole site demoted due to Panda if small parts of site thin or duplicated content #Search London @SEOJoBlogs
- 5. What is Penguin? • First Penguin April 24, 2012 • October 17, 2014 Penguin 3.0 • Sites that had widespread keyword stuffing • Link schemes • Easily made links containing keywords as anchor text • Low quality sites like article marketing sites, bookmarks and do-follow comments. #Search London @SEOJoBlogs
- 6. Panda Can Affect: • An entire site • One section such as a news blog on the site • Panda does not tend to affect just single pages of a website #Search London @SEOJoBlogs
- 7. Penguin Can Affect: • A site on a page and keyword level • Penguin generally does not affect an entire site #Search London @SEOJoBlogs
- 8. Manual Unnatural Links Penalty Can affect: • - Entire site • - Just a page • - Even just one keyword • Sometimes a site can be penalized and be totally removed from the Google index. #Search London @SEOJoBlogs
- 9. Reconsideration Request • Only if had manual warning • Penguin and Panda are algorithmic updates #Search London @SEOJoBlogs
- 11. Buying Links Always Ends in Tears #Search London @SEOJoBlogs
- 12. Temporary #Search London @SEOJoBlogs
- 13. Cleaning up Links is a Mess Photo from https://www.flickr.com/photos/alisdair/809161517 #Search London @SEOJoBlogs
- 15. New Client • Analyse the Links • GWMT • On Page • Relevant? • Natural? #Search London @SEOJoBlogs
- 16. Look at Your Links Through Tools #Search London @SEOJoBlogs
- 17. Get Help with Link Removal • Look at your tools • Your agency • Virante #Search London @SEOJoBlogs
- 18. Get Help with Link Removal • Link Risk - Best SEO Software UK Search Awards #Search London @SEOJoBlogs
- 19. Get Help with Link Removal #Search London @SEOJoBlogs
- 23. So How Can You Build Links? #Search London @SEOJoBlogs
- 24. Natural Links #Search London @SEOJoBlogs
- 25. Write Great Content #Search London @SEOJoBlogs
- 26. So how can you build links? Work With Your Team #Search London @SEOJoBlogs • Give examples
- 27. Don’t Be Afraid of Google Matt Cutts Photo from being30.com #Search London @SEOJoBlogs
- 28. Summary • Building spammy links gave short term boost • Important to clean up any links • Then build quality links • Work with team #Search London @SEOJoBlogs
- 29. Who is Ehsan? • Social Business Consultant • Founder of @SMXChat & @SMXShow #Search London @SEOJoBlogs
- 30. What about Authorship? Authorship was about recognising good content created by real people. Obviously people like good content and trust good content producers; aka authors. The idea was to influence page rankings based on quality content and reputation of authors. #Search London @SEOJoBlogs
- 31. Isn’t Authorship Dead? Authorship was based on: #Search London @SEOJoBlogs - Trust - Authority Trust and authority are still important to people, if you don’t believe me, Google it!
- 32. Go Beyond Google #Search London @SEOJoBlogs
- 33. World Population #Search London @SEOJoBlogs
- 34. Number of Social Media Users #Search London @SEOJoBlogs
- 35. Worldwide Social Media Users #Search London @SEOJoBlogs
- 36. Current State of Social Media #Search London @SEOJoBlogs
- 37. Rules Don’t Influence Concepts Certain Google rules might have changed but the concept remains the same; earn reputation and trust by continuously producing high quality content. #Search London @SEOJoBlogs
- 38. What Should be Done Be where your audience are, not where convenient is for you. Build relationship with your community to earn trust and establish authority. #Search London @SEOJoBlogs
- 39. You Can’t Bid For Trust & Authority #Search London @SEOJoBlogs
- 40. How to Build Social Authorship • Set up a well-optimised G+ profile • Become a valuable contributor to your network • Tweet proper stuff •Be active on LinkedIn and engage in group conversations • Blog to add value to existing knowledge • Give credit to others • And take the damn “me” out of the equation; because it is not just about you but about me too – it is about us! #Search London @SEOJoBlogs
- 41. Authorship Culture a) There’s no shortcut b) Sporadic efforts is more harmful than doing no effort c) Build relationship with people and to do so you need to be: - Friendly - Creative - Engaging - Funny - Collaborative Always be curious; and mean it! #Search London @SEOJoBlogs
- 42. And Finally… Social media is not just Facebook, it is the biggest mistake to assume Facebook is the first place where you need to start. Stop looking for examples of social media best practice; there aren’t many out there. Start creating best social media experience. Don’t worry about ROI, create experience and deliver your promises; people then do business with you. Stop thinking about the best time to share content on social media; every business and industry is different. #Search London @SEOJoBlogs
- 43. Share Great #Search London @SEOJoBlogs Get in Touch @SEOJoBlogs @Eksays Thank You Photo from being30.com
Editor's Notes
- Hummingbird - Hummingbird is about synonyms but also about context In a nutshell, think about why people are looking for something rather than what they are looking for. A content strategy should be designed to answer their needs, not just provide them with facts Panda Keep low quality and low content sites away from the top ranking results and give the actual quality sites their due. Many websites with lots of advertising, or with low quality content, saw a huge decline in the rankings. Ever since Panda was launched, there have been many updates, more than 20. Penguin Affected rankings of sites that practice black-hat SEO techniques like duplicate content, keyword stuffing, cloaking 1. Aggressive exact-match anchor text 2. Overuse of exact-match domains 3. Low-quality article marketing & blog spam 4. Keyword stuffing in internal/outbound links
- Panda had been updated on a roughly monthly basis during 2012. In 2013, most of the year saw no update at all. Could have been unannounced releases of Panda that have happened. The Panda algorithm “created by Google in an attempt to cause low quality sites to be displayed much lower in the search results. When Panda first hit, it was an unnamed algorithm. Many named it the "Farmer update" as it seemed to be aimed at content farms that ranked well as a result of scraping content from other sites. Most SEOs believe that sites affected by Panda have issues with on page quality as opposed to the quality of their links as in Penguin and Unnatural Links penalties. Sites that have been affected by Panda often have significant amounts of duplicated content (either on their own site or more commonly, from other sites) and also thin content. Thin content is usually a page that consists of very few words. If a site contains a lot of duplicate and thin content then Google sees little reason to show this site prominently in its search results. An entire site can be severely demoted because of Panda even if only parts of the site have duplicate and thin content.” .
- If a site has some good content, but a lot of thin and duplicate content, then the Panda filter can cause the entire site to have trouble ranking, (not just the thin and duplicate pages)
- When sites have been affected by Penguin, they have built many anchor texted links, possibly for many different keywords all to the homepage. This can mean that the homepage will not rank for a number of terms. Unnatural links - Other times, the site can still be in the index but not be shown in the first 10 pages for any of its keywords. Or, sometimes the penalty will not be as severe and may only affect one or two keywords. http://moz.com/blog/the-difference-between-penguin-and-an-unnatural-links-penalty-and-some-info-on-panda-too
- https://www.flickr.com/photos/alisdair/809161517
- Sometimes can take up to 9 reconsideration requests
- Sometimes takes 10 – 14 days to have a response
- Surely all know what authorship is all about and what it means, but let’s just remind ourselves what that is.
- That’s why social media is becoming ever more integrated into our daily lives
- Don’t try to change anyone’s habit; unless you have already changed yours!
- Don’t wait for someone start a conversation, be nice and start the conversation; say hello!
- Freedom After the Sharks is selling more on Amazon when the author tweet about the book and people tweet about the book. This is because the author of the book genuinely and actively engage with people who tweet about his book.