2. TABLE OF CONTENTS
• The Importance of Branding
• Current Brand & Social Media
• The Competition
• Juliano Asmar
• Georges Mattar
• Rita Tamer & Elie Fayyad
• Customers
• Current Customer Persona
• Target Customer Persona
• New Brand Values
3. TABLE OF CONTENTS
• Branding Package Elements
• Social Media Content Strategy
• Timeline
• Pricing
7. YOUR BRAND IS THE
EXPERIENCE YOU
CREATE FOR YOUR
CUSTOMERS
And customers remember
experiences and stories. They connect
with you on an emotional level.
8. YOUR BRAND IS
THE WAY YOUR
CUSTOMERS
SEE YOU
To attract new customers,
it is important to present a
consistent image.
13. CURRENT BRAND & SOCIAL MEDIA
• Typographic Logo
• High number of likes on social
media
• Relatively low engagement on
social media
• Irregular posting
• Amateur photography
• Facebook page mirrors
Instagram page
• Website points to a broken link
15. JULIANO ASMAR
• No clear single logo or visual
vocabulary
• Colors: Black & Silver
• A mix of semi-professional and
professional photography
• Posts regularly (every few days)
• Technique Videos
• Promotional Videos
• Focused on pictures of customers
• Buys Likes on Facebook
• Low engagement on Instagram
16. GEORGES MATTAR
• Typographic Logo
• Colors: Black & Grey
• Professional Photography
• Has similar branding across
platforms
• Posts regularly (every few days)
• High number of followers on
Instagram due to his semi-celebrity
status as a stylist on MTV
• High number of likes on Instagram
• Facebook page mirrors Instagram
page
• Cross-marketing
17. RITA TAMER & ELIE FAYYAD
• Typographic Logo
• Colors: Black & White
• Semi-professional Photography
• Common branding across platforms
• Posts regularly (every few days)
• Focused on pictures of customers
Average number of likes on Instagram
• Low number of likes on Facebook
• Buy likes on Facebook
• Facebook mirrors their instagram
account
• Technique Videos
• Before & A#er videos
19. CURRENT CUSTOMER PERSONA
• 40+ year old woman
• Housewife living in the rich areas around Antelias
• Goes to the gym
• Lots of social engagements
• Takes care of herself
• Has a house keeper
• has time but doesn't like to wait
• Eats out a lot
• Likes classic cuts and hair color
20. TARGET CUSTOMER PERSONA
• 20-30 years old woman
• University student or working
• Upper-middle class and high class
• Eats out a lot
• Tech-savvy
• Social media-savvy
• Adventurous & willing to try new trends in hair/make up/nails
27. DELIVERABLES
• Logo
• Signage
• Brand Guidelines
• Colors
• Typography
• Logo Use
• Photography Style
• Business Cards
• Uniforms
• Social Media Branding
• One-page Website
• Social Media Content Strategy
• Full Competitor Analysis
• Content Plan
29. DELIVERY TIMELINE
Week 1
Logo
Week 2
Logo
Revisions
Week 3
Brand
Guidelines
Signage
Uniforms
Business Cards
Social Media Branding
Week 4 Week 5
Social Media
Content Plan