Learn why inbound and content marketing are critical to your success. This will take you step by step and give you takeaways that can help you today.

1. The Ultimate Guide to
Inbound Marketing

2. Growth Ledge Agency
Joanne Hernon
Partner
Presented by

3. What is inbound marketing?
Attract prospects through delivery of relevant and helpful
content, converts visitors to leads, and eventually closes those
leads by using multiple channels such as emails, content,
social media, etc.

4. Inbound Marketing
Does IT matter?
Inbound Marketing
generates 3x more
leads for dollars spent
Inbound Marketing
doubles your website
conversion rate3x
2x

5. Inbound Marketing,
BRING POSITIVE RESULTS IN A
DIGITAL AGE
Inbound leads costs
less than outbound
leads
Small businesses focus
on Inbound Marketing61%
84%

6. TODAY’S INBOUND STRATEGY
Develop goals, value
proposition, buyer persona,
brand voice, content strategy
CONTENT MARKETING STRATEGY
Create editorial calendar and multiple
content pieces weekly.
CONTENT CREATION

7. TODAY‘S DIGITAL STRATEGY
Create strategy and tactics to
promote your content through
various paid, social media and
free channels
PROMOTION
Design onsite and offsite SEO
strategies for local and global
search
ORGANIC SEARCH
Leverage website and
marketing automation to
covert visitors to customers
CAPTURE &
CONVERT

8. INBOUND MARKETING
STRATEGY

9. Objectives & Goals
1. Increase visibility to target market
2. Increase leads and sales
3. Establish your company in local search
4. Identify new opportunities
5. Increase growth and traffic to social media
channels in general

10. Define Audience
Precise target audience help you create content
effectively and deliver in content successful.

11. Uncovering Your Value Proposition
Understanding Your
Brand Voice
WIIFMs
Workshop with stakeholders
Create a solution matrix
Who are your customers?
What do they need?
How will solve their needs?
What are the features and
benefits?
Create the foundation of what
you want to be known for.
Map out your customers needs
and match to your solutions and
benefits

12. CONTENT MARKETING
Creation

13. Content Types
Social Network
Posts to networks like
Twitter, Facebook,
LinkedIn, etc.
Article Posting
Onsite like blogs and
offsite such as Reddit,
Digg, guest blogs, etc.
In Person Event
Speaking engagements,
tradeshows, networking
events, etc.
eNewsletter
Weekly / monthly emails about
what’s happening or valuable
information.

15. Content Writing Tips
Companies that blog15x times a month get 5 times more traffic than companies that
don’t
Create content that is trending. Use tools like BuzzSumo to find what’s trending and
who are the influencers.
Use emotional words in your headlines to get people attention. Here is a link of one I
use: https://coschedule.com/blog/emotional-headlines/
1
2
3

16. CONTENT MARKETING
PROMOTION

17. Content Promotion
Posting content to your
various social media
accounts.
Writing and designing
customer email newsletters.
PPC content and ads
through Facebook,
LinkedIn, etc.
Posting content to create
back links to your website.
Social Media
Promotions
email Newsletter
Marketing
Paid Content
Amplification
Content Outreach
Campaigns

18. Content Promotion Tips
Reuse content in different formats to share across different mediums so you’re not
burdened by creating so much content
Mention other experts or companies in your content and ask them to repost it to their
channels
Promote your content on StumbleUpon’s or Outbrain’s paid search. Or for free, find
industry communities that are searching for content and post your content to their sites
1
2
3

19. MARKETING
SOCIAL MEDIA g+
fb
pin
be
tw
in

20. Social Media Marketing
Facebook Twitter LinkedIn
Pinterest YouTubeGoogle+

21. Example Social Schedule
1. Research post
2. Produce post
3. Visitor Feedback
4. Photo content
5. Social media engage
6. Content updates
Daily Activities
1. Analytics report
2. Team Brainstorms
3. Analytics report
4. Team Brainstorms
5. Analytics report
6. Team Brainstorms
Weekly Activities
1. Plan for new tactics
2. Evaluation plan
Monthly Activities

22. Social Media Tips
Curate posts by using BuzzSumo to see what’s trending and repost to your social
profiles.
Frequency of social posts per day varies upon which network you are posting to.*
Each network should have different social posts so you are not spamming your
followers with the same content and images.
Use tools like CoScheduler to create all your campaigns ahead of time for consistency
*Additional information about frequency: https://coschedule.com/blog/how-often-to-
post-on-social-media/
1
2
3

23. ORGANIC CONTENT
SEARCH

24. Organic Search Marketing
Technical website
audits and changes
Local and Organic
Search development
This is critical to your company being
found whether you are looking for
global or local customers.
Consistent website audits to SEO
and Keywords to ensure
optimization.

25. Research
Research main keywords using tool,
analytics & competitive analysis
Analyze Rankings & Traffic
As search engines update & traffic
increases, analyze results & adjust
where necessary
Link Building
Build links to homepage &
main pages
On-Site SEO
Optimize each page for main
keywords
Structure
Develop Structure for
keywords on each page
Keep Improving
Search engines take time
to update links & keywords
The SEO
Process
Search Engine Optimization

26. SEO Tips
Try a tool like SE Ranking to see how well your doing with your keywords
Use tools like Yoast SEO to optimize your web pages
Take a look at your competitor’s websites. You can use tools like SE Ranking to see
how your website is performing and how it compares to others.
1
2
3

27. CAPTURE AND CONVERT
LEAD FUNNEL

28. ENGAGE VISITORS
Lead Magnet
Online Chat
Capture visitors to your website with
lead magnets such as sticky ribbon, .
Highly effective tool to engage with
online visitors
Follow Up Drip Campaigns
Use marketing automation tools to
send follow up email campaigns
based upon prospects interests
Your website needs to be more than
an online brochure

29. Conversion Ready Website
Driving Traffic
Using all tactics
1
Engaging Visitors
Leveraging content & Interactions
2
Converting to Leads & Pipeline
Lead capture and qualify
3
Measure What Works
Make adjustments based upon
what's working
4

30. Lead Funnel Tips
Use your marketing funnel as a way to qualify new potential customers before sales
engages
Use tools like Thrive Leads to capture leads, Intercom to have a chat on your website,
and marketing automation tools like Mail Chimp to create the follow up emails
Try various ways to engage: quizzes, ebooks, free consultations, demos, trials, etc. to
encourage visitors to become leads for follow up
1
2
3

31. Content Marketing
Social Media
Lead Capture
SEO
Analytics
Web App Tools
POWERFUL
Inbound
MARKETING
INTEGRATION

32. YOUR SUCCESS,
OUR PASSION.

33. WE ARE
CONTENT
MARKETING
EXPERTS

34. About US
Growth Ledge is a scalable team of marketing and sales professionals
across all disciplines of the most current marketing techniques and tactics
that get results. Creative and pragmatic, they’re able to design the right
strategies for their customers. Growth hackers, designers, technical or
process professionals, our team has the talent to take your business to the
next level.
We are passionate about understanding your business and creating
marketing and sales strategies for short-term gain and long term growth.

35. Services

36. Our Service Fields
Content Strategy &
Creation
Social Media Marketing
Lead Generation & Nurturing
Website Design &
Development
Marketing Automation
Search Engine Optimization

37. YOUR SUCCESS,
OUR PASSION.

38. Attract.
Engage.
Convert.
We bring conversion to every
campaign; We make your brand
speak loud online!
Contact Us Now

39. Contact Us
Address
1020 B Street
San Rafael, CA 94101
www.growthledge.com
Contact
Joanne Hernon
Growth Hacker
joanne@growthledge.com

40. Thank you 