Uses trends in corporate giving to justify increased investment by international NGOs and the public sector into private sector engagement and corporate social responsibility.

1. JUSTIFYING INCREASED NGO INVESTMENT
IN PRIVATE SECTOR ENGAGEMENT (CSR)
1 9th November 2012 Corporate Social Responsibility

2. 60% of Companies increased giving
between 2009 and 2011
2 9th November 2012 Corporate Social Responsibility

3. 40% if Companies predict an increase in
giving in 2012 despite economic uncertainty
3 9th November 2012 Corporate Social Responsibility

4. Reasons for increased giving in 2011
1. Expansion of partners or programs
• In 2011, many companies cited new initiatives as a driver of increased
contributions.
• Some cited growth in number of guarantees
• Also cited was a deepening of existing nonprofit relationships, in
which non-cash grants were added to cash grants made previously
to nonprofit partners.
2. Increased focus on strategic areas
• Companies focus more exclusively on program areas that address both
business goals and societal needs, they often give more to the
particular programs that best reflect these focused priorities.
4 9th November 2012 Corporate Social Responsibility

5. These preferences are evident as companies are
becoming more targeted with their engagement
5 9th November 2012 Corporate Social Responsibility

6. Reasons for decreased giving in 2011
 One time contributions
• Results in decreased giving for the following
year (Haiti 2010)
• These losses are significant and represent
missed opportunities for ongoing engagement
6 9th November 2012 Corporate Social Responsibility

7. Risks for NGO of not engaging more fully
with business
• Weakening relationships with existing supporters - If UNICEF
decides not to engage with businesses in this way, it runs the risk of
damaging relationships or even losing some of its key supporters
• Lost new potential new supporters
• Loss of potential for leverage
• Falling behind on the ‘competition’
7 9th November 2012 Corporate Social Responsibility

8. Increase in Corporate giving has not
been evident in our Fundraising income
PSFR Gross Income (millions US$)
1400
1200 Japan
1000 Other
800 Major Gifts
Events
600
Legacies
400
Corporate
200 One Off Gifts
0 Pledge
2003 2004 2005 2006 2007 2008 2009 2010 2011
8 9th November 2012 Corporate Social Responsibility

9. Decrease in ODA as % of National
Income
While total global Official Development Assistance is gradually
increasing, it is decreasing in relation to gross national income
9 9th November 2012 Corporate Social Responsibility

10. Untapped potential
Private capital flows of developing countries have shown a dramatic
increase in contrast to public contributions – this shows a lot of
potential for private engagement
10 9th November 2012 Corporate Social Responsibility

11. Example: Africa
Private investment in African countries increasing while ODA
decreasing in proportion to external flows to the area – CSR potential
11 9th November 2012 Corporate Social Responsibility