A slideshow dedicated to explaining the benefits of Google AdWords to recruiters and boosting their marketing potential.

1. WHY SHOULD YOU USE GOOGLE ADWORDS?
Our Complete Guide to Why AdWords is Essential
We at JobFruit are huge believers in harnessing all the tools at
your disposal in order to generate candidates and fill your
vacancies. Google AdWords is one such tool, which, when used
well, will make a distinct difference to your site
traffic/candidate attraction.
Influence the entire recruitment process and keep your budget
under full control – AdWords offers the chance to gain unique
visitors to your site on a pay per click (PPC) basis.
Too many recruiters are underestimating the sheer value of this
alternative route to market and we want to help!

2. HOW CAN GOOGLE ADWORDS BENEFIT YOUR
RECRUITMENT BUSINESS?
• Increase Your Visibility
• Instantly Attract Qualified Candidates
• Reduce Your Cost per Hire
• Emphasise Your Company Culture
• Target Your Campaigns

3. OPERATING UNDER BUDGET CONSTRAINTS
AdWords only charges you when you get a result from your campaign –
that is, when a potential candidate clicks on the link in order to apply to
your vacancy.
This means that all you have to do is set your budget, decide on your
keywords and relax!
Paying per Click is a great way to generate unique visitors whilst
controlling your costs. The recruitment industry is desperate to secure new
candidates and source new leads, and if you can maximise your company’s
capacity to do so without spending more than you’re comfortable with, it’s
a no brainer.
Pssst! It’s worth mentioning that our JobFruit AdWords add-on allows you to select exactly how
much you’re comfortable with spending on your first campaign. We’re happy to advise you on
costs and campaigns, so don’t hesitate to ask.

4. SO WHY IS GOOGLE ADWORDS A GOOD IDEA FOR
BOOSTING BUSINESS?
So of course, recruitment is all about sourcing those candidates. And, of course, your SEO
campaigns are hugely helpful in doing so. But how else can AdWords help recruiters?
AdWords Campaigns are MEASURABLE, they are FLEXIBLE, they
often produce results FASTER THAN SEO and (and!) they are usually
EASIER to maintain.
Naturally, there’s still a significant amount of work to be done when it comes to managing
and improving campaigns, but the point we want to make clear to recruiters is that
AdWords works brilliantly when paired with well planned SEO strategies.
Our JobFruit Job Boards all feature well thought out keywords and custom
URLs in order to maximise the SEO potential and boost rankings.

5. MEASURABLE RESULTS
You only need to look at some of our previous blogs to know that we’re huge believers in the
power of online marketing and the need to establish strong online brands as recruiters.
 One of the great things about online marketing is how easy it is to measure
your progress. AdWords is one of the MOST measurable channels of all – so
it’s a great way to track how your campaigns and efforts are being received.
 Whilst SEO techniques and results may be tricky to measure – since you
can’t track the results of specific actions and the search engine rankings are
constantly fluctuating in reaction to new content – AdWords provides a
much simpler method of measurement.
 By analysing your PPC metrics for what works and (more importantly) what
doesn’t, it’s much easier to develop great overall content strategies based
around keywords you KNOW generate traffic.
For every Job Board, we can provide data as to the ways in which your site ranks and advice on
how to improve.

6. FLEXIBILITY
AdWords makes it possible to recruit from different target audiences simultaneously –
something which is obviously a huge bonus for recruitment companies. Narrow your
searches audience by:
 Location
 Time of Day
 Language
 Browser
 Device Type
And leverage the display network in order to access
specific niches for targeted campaigns. SEO traffic may
feature a largely useless proportion of candidates, so your
campaign will enable you to access some non-search
users too.

7. FASTER THAN SEO
Of course, SEO techniques are the best way to develop a long term
and lasting impact on search engine rankings. That said, Google
AdWords provides a great method to see results almost instantly.
 Whilst SEO techniques can sometimes take months to yield visible results, and
competition is fierce and cut-throat, AdWords campaigns help to start
generating impressions and clicks almost instantly.
 AdWords is at it’s best when working alongside SEO methods; if a keyword
converts well in AdWords it’s often worth looking into incorporating it into SEO
content and strategies.
 Since it’s so cheap to get started in AdWords, with Google often putting on
introductory deals for first time users, a small investment may create valuable
results.

8. SO HOW CAN WE HELP?
Take advantage of our Google AdWords Management
service to drive traffic to your job board and ensure it’s
found by the right audience through targeted ad
campaigns.
Due to the custom URLs and keyword focused content
we deliberately incorporate into every JobFruit job
board, your sites are in prime position for successful
AdWords campaigns. It’s well worth talking to one of
our team if you think it’s an avenue you may want to
explore in the future.
For more information on how a JobFruit job board may help you, or to schedule a
demo of our product or services, why not contact us today. Our team is more
than happy to help.

9. JobFruit
Created by Tessa Pillar