While some dismiss Facebook Like Ads as a vanity metric, they can be an effective way for businesses to build their audience and keep people engaged on the platform. Doing targeted Like Ads for as little as half a cent can invite potential customers to like a page and help develop relationships with them. The ultimate goal is to move people from a brand's Facebook page to their email list so they are more likely to open future emails over other messages in their inbox. Using a combination of Like Ads and boosted posts can help build trust and reach people at a lower cost than website conversions alone.

1. Should you spend
money on
Facebook Like Ads?

2. A lot of people dismiss
them as a vanity metric.

3. However, Facebook love to keep
people on their platform.
Doing Like Ads is one way of keeping
them on the platform.

4. Some people complain,
"Oh, Facebook isn’t showing my posts to
anybody! Do I have to pay to get it in
front of my audience now?"
Well yeah, sometimes you do.

5. But there are very effective ways of
doing that with your page engagement
selection of the ads - when it's just
costing you half a cent, it can go a
long way.

6. Investing into Like Ads builds
an audience on your page.

7. You need to do your
research in Audience
Insights, know which
pages your ideal
students are Liking and
engaging with and then,
invite them to like your
page as well.
https://thenextweb.com/facebook/2014/05/08/facebook-launches-audience-insights-
marketing-tool-trends-around-current-potential-customers/#.tnw_eC24eKcH

8. What we ideally want to do is to
get people from our Facebook
page over onto our email list.

9. But you've got to develop a
relationship because they don't know
about you.
Facebook is an awesome way to
engage: keep the conversation going
with people where you stay front of
mind.

10. So that when they do go into their
inbox that has 693 emails that are
unopened, they'll see one from you
and they'll open that one.

11. The strategy of doing a Like Ad and
then Boosting Posts (promotional posts
or engagement posts) will be much
cheaper than if you just try and do
website conversions.

12. Facebook Like Ads are a very effective
way to build an audience, build trust,
build relationship, and when you look
at it, it might take a bit of working out to
find a sweet spot for your Like Ads.

13. The Real Value of Like Ads
Facebook fans of your page are a
warm audience that will often
convert at a cheaper price when
you're making an offer for them to
buy or opt-in. They will often
convert at a cheaper price than a
cold audience.

14. Would you like to add Facebook
as one of your powerful
marketing strategies?
Go to
https://goldilocksacademy.com/
to learn how Facebook can help you generate leads and
increase sales.