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4 ways to increase your customer acquisition

  1. 4 Ways To Increase Your Customer Acquisition
  2. Acquiring customers is the most vital step for any business. You may have the best landing pages in the world and the best products or services out there, but if you don’t know how to get customers then it is very likely your business is not going to survive in the long run.
  3. Statistics show that only 22 percent of businesses are happy with their conversion rates, which means that most of us have a long way to go when it comes to retaining customers for the long haul.
  4. The Way You Treat Your Leads One of the biggest mistakes we see businesses make in their customer acquisition strategy is that they treat all of their leads in the same way.
  5. The consumer buying process is the fundamental breakdown of why your customers are coming to your page and reading your content in the first place. In fact, the first step of the consumer buying process is the recognition of a problem or an issue that they need solving.
  6. Here is the consumer buying process broken down in order- #1: Consumer identifies a problem that needs to be solved #2: Consumer does some research (this is where they find your business) #3: Consumer begins evaluating information #4: Consumer begins exploring options and alternatives to those options #5: Consumer makes a decision to purchase #6: Consumer actually purchases #7: Consumer makes a post purchase evaluation
  7. According to HubSpot research: “61 percent of B2B marketers simply send all of their new sales leads directly to the sales team, but only 27 percent of these leads are actually qualified and ready to buy.”
  8. Failing to Retarget Leads Just because you don’t succeed the first time doesn’t mean you can’t try again. When it comes to gaining customers you have to be aggressive and persistent in all the right ways.
  9. By retargeting your leads you can eventually turn them into paying customers that continually come back to your business time and time again.
  10. •Creating banner ads that target leads •Using Facebook pixels to track key actions •Emails leads that abandoned shopping carts or didn’t follow through with a particular action
  11. In fact, research shows that the probability of selling to an existing customer again is 60 to 70 percent, so make this work for your brand by nurturing your customers as much as your leads.
  12. Don’t Compromise your ROI We have seen many businesses make the mistake of spending huge amounts of money acquiring customers, only to go out of business very quickly. This is not the path you want to go down, so having a solid budget in place is really going to help save you when it comes to the longevity of your business.
  13. For example, one of the most popular ways to generate leads is to run PPC campaigns on networks like Google Adwords. While Google Adwords is one of the most popular and premier advertising networks out there, it can be very expensive and competitive for a younger business to compete.
  14. Instead of ditching the idea of PPC advertising altogether, consider other avenues like Bing Ads, which is not as popular and not as expensive. It is little things like this that can pay off big time for your brand and can help you to stay on track and under budget.
  15. The good news with this is that customer acquisition is getting cheaper and cheaper thanks to the power of social media and influencers.
  16. There are infinite ways that your brand can reach customers cheaply and without spending huge amounts of money, the trick is to get creative and stick within the budget that you can afford.
  17. You are Not in it for the Long Run When it comes to determining whether your marketing strategy is effective or not, you have to give it time.
  18. Customer acquisition strategies take time to tweak and finesse and do require a lot of patience. If you have been going through multiple strategies, perhaps you may need to reconsider your approach and see if you can make tweaks rather than ditching things altogether.
  19. This is where tracking things can be your best friend, because keeping abreast of all of your metrics can help you to decide what needs to be tweaked and what needs more time.
  20. Here are some key metrics you can focus on that can help to point you in the right direction. These include the following: •Bounce rates •Average time on site •Click through rate
  21. Customer acquisition is one of the most important strategies your brand will adopt. While there are many ways to generate traffic and leads, if you are not turning those leads into paying customers your entire business is going to suffer.