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Jom #3 Materi Google Adwords

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Pengenalan Google Adwords untuk digunakan dalam promosi digital marketing toko online.

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Jom #3 Materi Google Adwords

  1. 1. Google Adwords @oggix
  2. 2. • • iklan baris & sosial media (tokobagus / kaskus) (fb, twitter) • marketplace (tokopedia, ebay) • web (jejualan) Platform Jualan Online
  3. 3. iklan baris & sosial media - zero branding - full promo marketplace - half branding - half promo web - full branding - zero promo +- Platform
  4. 4. full branding + full promo = ? full branding + full promo
  5. 5. web + channel web Twitter Forum dllFB Iklan Baris SEO Google Adwords
  6. 6. • • gratis seo, iklan baris • berbayar facebook google adwords Promo
  7. 7. lama, bisa bertahun-tahun susah, hasil ga tentu murah, long term SEO
  8. 8. Langsung Jadi Langsung Menghasilkan Langsung Boros Berbayar
  9. 9. Iklan Rp 100.000,- = Rp 110.000 No Pain No Gain iklan 100.000,- revenue 110.000,- net profit 10.000,- 1 M → net profit 100jt
  10. 10. Siap Serius ?
  11. 11. Google Adwords Campaign Ad Group Ad Keywords
  12. 12. • Search Network • Display Network Ad Type
  13. 13. Search Network
  14. 14. Daily Budget per Campaign Budget per Ad Group Budget per Keyword Budgeting
  15. 15. • Location • Language • Device • Remarketing • Schedule Targeting
  16. 16. How to: Murah Hasil banyak Optimization
  17. 17. Jurus Pamungkas = X Need Based Trial & Error Optimization
  18. 18. Impressions → Dilihat Clicks → Di-klik Conversion → Rp ;- Optimization Impressions Clicks Conv.
  19. 19. • CTR • CPC • Avg. Pos • Cost. / Conv • Conv Rate Trial & Error !!!! Optimization
  20. 20. Position: Based on rating - kesesuaian iklan dgn isi website - CTR tertinggi (paling menguntungkan untuk google) Focus on Conversions!!!!!!!! Optimization
  21. 21. Maunya apa? Branding → Display Networks Conversion → Search Networks + Remarketing Optimization
  22. 22. Display Networks → banyak tampil → CTR Rendah → CPC Murah → Kualitas Rendah → Conversion Rendah → Banner. Cool! Remarketing → agoda, blibli, zalora Display Networks
  23. 23. Search Networks → Jarang tampil → CTR Tinggi → CPC Tinggi → Kualitas Tinggi → Conversion Tinggi Search Networks
  24. 24. Web = Branding = Butuh Promosi Google Adwords Optimization = Need Based + Trial & Error Focus on Conversions Trial & Error !! So
  25. 25. Thanks @oggix

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