Presentation DML netherlands about blockchain

1. and the impact on ad tech
Blockchain
Johan de Groot | Co-Founder & CTO Faktor
Anke kuik | Co-Founder & COO Faktor | Vice Voorzitter IAB Programmatic Taskforce

2. Technology
Disrupts
Markets

3. We can’t predict
the future

4. Unless you are working in the movie industry..

5. Blockchain

6. Data is
currently
centralized

7. What do we do
with data?

8. Blockchain
Enables
Decentralisation

9. Transparency

10. Smart contract

11. Public vs Private

12. One Big
Distributed
Database

13. Challenges
- Relatively new
- Scale
- Speed

14. Blockchain & Ad Tech
- Solution to Transparency Issue?
- Identity Management

15. Power To The People!
GDPR aims to put personal data back in the control of the individual.
- Right to access her/his data
- Right to erasure (right to be forgotten)
- Right to portability (being given their data)

16. 1.Solution to transparency issue?
2.Contract Execution
3.Identity Management
Enabling Data Ownership
Identity Management Platform
- The individual is in control of his/her data
- Feedback on ads
- Better Online Experiences

17. What role will blockchain play
for your business?

18. Thank you
Johan de Groot | Co-Founder
CTO Faktor
johan@faktor.io
Anke Kuik | Co-Founder
COO Faktor
anke@faktor.io