1. Case Study: MTV Europe Music Awards 2005-2007 AdMob, Inc. Confidential & Proprietary 400% increase in downloads! MTV EMA Mobile Site Key campaign results 300% increase in traffic! Goal To drive traffic to the MTV Europe Music Awards (EMA) 2007 mobile site. N ews & competitions plus free downloads including images, videos and EMA mobile game. Also the chance to nominate and vote for their favourite artists. Campaign Result MTV ran targeted text link ads on the AdMob network to reach global audience. Ads changed often switching to live stories on the night giving added reasons to click through. AdMob mobile ad campaign increased visitors 300% from the previous year & increased downloads 400% CPC Text Ads Live gossip now from the MTV EMA’s Free video downloads – MTV EMA’s
Editor's Notes
Key Point #1: Adidas had World Cup content (ringtones, wallpapers, more) – built a broad campaign to drive traffic. Key Point #2: AdMob helped Adidas reach local country-markets in Europe Key Point #3: AdMob very efficient mechanism for driving traffic. Key Point #4: Strong performance on both CTRs and CPA. Adidas has run multiple follow on ads with AdMob in the last 10 months. Goal of this slide: Show another Brand Advertiser. Show international reach and some targeting. Highlight efficiency of CPC model.
