1. PERSONAL BRAND EXPLORATION
John Bautista
Project & Portfolio I: Week 1
July 12, 2021

2. I am John Bautista, a current Bachelor of Science in Digital Marketing student at Full Sail
University and expect to graduate in 2023. I was born and raised in New Mexico and in
California.
From an extensive military career to a deliberate slow approach to my academic goals, I
always strive to go above whatever the standard may be, to not strive for perfection, but to
prove that I am better than what I settle for. Whether it was earning various awards in the
military or earning certificates in Project Management and Visual Design, I have always
strived for being better than what is expected.
I also have a love affair with creating. Whether it be creative content or out of the box
strategies in marketing, I love to apply my creativity as well as values. Growing up in a
poverty-stricken environment to being able to travel the world with my family has proved one
thing to me and that is that anything is possible if one only strives to achieve to do so or
accomplish it.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Specialist
• SEO Associate
• Internet Marketing Consultant
CREATOR/ EXPLORER ARCHETYPE -
showcase how you go about your work differently than others.
Content should come from archetype quiz completed during
discussion board activity.
I fear mediocrity and love to see a vision realized especially when it
allows full expression that inspires. I want to provide a better journey
of discovering new things to achieve a more authentic fulfilling
experience.
[Digital Marketing Strategist] for [Gaming/ Entertainment]
Picture Relevant
to Your Industry
Goes Here

4. [Marketing Managers]
TARGET AUDIENCE
Dalia Thompson
Outreach Plan:
• I will connect with Dalia via LinkedIn to build a connection.
• I will send a note along with the connection request on Linkedin
introducing myself and what my reason for connecting is.
• I will follow up approximately in 90 days to provide an update as
well as gain insight from her.
Marketing Manager at Gamestop
Tyler Beauchamp
Outreach Plan:
• I will connect with Tyler via LinkedIn to build a connection.
• I will send a note along with the connection request on Linkedin
introducing myself and what my reason for connecting is.
• I will follow up approximately in 90 days to provide an update as
well as gain insight from her.
Senior Coordinator of Brand Marketing
at GameStop
Elizabeth Sharp
Outreach Plan:
• I will connect with Elizabeth via LinkedIn to build a connection.
• I will send a note along with the connection request on Linkedin
introducing myself and what my reason for connecting is.
• I will follow up approximately in 180 days to provide an update as
well as gain insight from her.
Director of Marketing at Gamestop

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Gain an internship at GameStop in their marketing department
‣ Establish and develop professional connection with 3
figures identified in Target Audience within next 90 days
and maintain relationship over next 24 months.
Mid Term: (2027)
• Grow my brand awareness online by developing content on
YouTube and LinkedIn.
‣ I will increase my connections and subscriptions by 75% by
July, 2027.
Long Term: (YEAR)
• Open and manage Marketing Agency for Influencers and Creators.
‣ Establish a proving portfolio of client accounts reaching
20% of the gaming creators and influencers.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Graphic design
SOFT
HARD
Novice / Adept / Expert
Google Suite Novice / Adept / Expert
Creative & Critical Thinking Skills Novice / Adept / Expert
Written & Verbal Skills Novice / Adept / Expert
Content Management Systems
SOFT
HARD
Novice / Adept / Expert
Experience with Confluence/Jira Novice / Adept / Expert
Marketing Experience Novice / Adept / Expert
Copywriting Experience Novice / Adept / Expert

7. I help marketing managers accomplish the company
goals and metrics by providing unrelenting effort,
creativity and determination.
PROMISE

8. CREDENTIALS
Work Experience:
• US ARMY, Soldier and Senior Leader
• Freelance Graphic Designer
Education:
• Certificate in Digital Marketing (2020 - 2021),
Georgia Southern University
• Certificate in Visual Design (2018-2020), Full Sail
University
Leadership Roles:
• Platoon Sergeant

9. COMPETITION
Freddie Gomez
Industry Experience:
• None
Education:
• Associate’s Degree, Digital Marketing
Leadership Experience:
• None
Skills and Proficiencies:
• English - 1 endorsement
• Leadership - 1 endorsement
• Training - 1 endorsement
John Bautista
Overall Online Presence:
• 1 connection, no customized banner
• Good headshot
• The profile looks very basic as if it was recently established.
• Grade: Poor , 25 out of 100
Industry Experience:
• Freelance
Education:
• Bachelor’s of Science, Marketing
Leadership Experience:
• Senior Operations Manager
Skills and Proficiencies:
• Graphic Design - 1 endorsement
• Training - 5 endorsements
• Leadership - 2 endorsements
Overall Online Presence:
• 163 connections, customized banner
• Good headshot
• The profile is very detailed in each section. Not very many
connections
• Grade: Average, 60 out of 100

10. COMPETITION
Chelsea Keenan
Noteworthy Experience:
• VP of marketing, Duffy’s Sports Grill
• Director of Sales and Marketing, Yardbird group
Industry Experience:
• 10 years experience
Education:
• Bachelor of Science, Entertainment Business
Skills and Proficiencies:
• Marketing - 99 endorsements
• Social Media Marketing - 90 endorsements
• Social Media - 85 endorsements
Overall Online Presence:
• 500+ connections, customized banners,
• professional headshot
• Profile is very detailed, 2 articles published
• Grade: Superior, 90 out of 100
John Bautista
Industry Experience:
• Freelance
Education:
• Bachelor’s of Science, Marketing
Leadership Experience:
• Senior Operations Manager
Skills and Proficiencies:
• Graphic Design - 1 endorsement
• Training - 5 endorsements
• Leadership - 2 endorsements
Overall Online Presence:
• 163 connections, customized banner
• Good headshot
• The profile is very detailed in each section. Not very
many connections
• Grade: Average, 60 out of 100

11. BRAND POSITION
For marketing managers who looking for out of the box and
creative team players, I provide unparalleled leadership,
ingenuity, and determination because I don’t just want to
market a product. I want to market the experience that they
consumer can’t get anywhere else than from US.

12. NETWORKING & MARKETING
Industry Events & Organizations
• Digital Summit Denver 2021
‣ JUL 25 -26, 2021 - Denver, Colorado
• Social Media Strategies Summit Virtual Event 2021
‣ 20-21 October - Online
• American Marketing Association
‣ 01 August Online
Digital Marketing
• Primary Content: I plan to write articles as a way to challenge my explorer
archetype to also convey knowledge I am learning as well as what I am learning
within the industry. I additionally plan to create videos that feed the creator
archetype needs to create unique, interesting content while increasing my brand
awareness.
• Primary Tools: my primary tools will be LinkedIn and Medium for articles but I
will also use Twitter, Linkedin videos and YouTube for the video content.
• Website: Any content that gains a buzz or large impression rate I want to use to
add to my portfolio. Also the variety of content will come in handy in establishing
what and how I wan t my portfolio to look

13. PROFESSIONAL DEVELOPMENT
Mentor
• I plan to find an alumni or a professor at full Sail as a mentor
because they have the first hand experience in both the industry as
well as academically that can assist me. Establish mentor
relationship - 09, 2021
Formal Education
• Digital Marketing, Master of Science
Technical Skills
• SEO Certification Course, HubSpot, 08,2021
• Social Media Marketing Course, HubSpot, 10,2021
Soft Skills
• American Marketing Association, Volunteer opportunities -
Marketing Experience, 01,2022

14. John Bautista
You know how most marketing managers try to generate new ideas and leads from their
teams but always follow the same, “if it isn't broke, don’t fix it” trend? Well, what I do is fill that
need. In fact, I have built an extensive portfolio by doing this in multitude of ways that are not
of the norm.

15. REFERENCES
Childress, L. (2019, May 17). The Highest Paying Marketing Jobs. Glassdoor
Blog. https://www.glassdoor.com/blog/highest-paying-marketing-jobs/
Gamestop. (n.d.). Marketing Jobs at GameStop. GameStop. Retrieved July 31,
2021, from https://careers.gamestop.com/en-
US/search?keywords=marketing&location=
linkedin. (2019). LinkedIn. Linkedin.com. https://www.linkedin.com/feed/
O*NET OnLine. (2019). Onetonline.org. https://www.onetonline.org