THE LEAGUE
The AUDL was founded in 2012 and is made up of 24
teams from the US and Canada.
In 2018 the AUDL will play games from March to August,
culminating in a final four-style championship.
The 2017 Championship was held in Montreal, Quebec,
with over 7,000 people attending.
THE SPORT
NATIONAL MEDIA
Ultimate was founded in 1968. It is distinguished by its
sportsmanship, which was originally codified into the sport via
“Spirit of the Game” where players expect fiercely competitive
play, but never at the expense of mutual respect among
competitors.
Today Ultimate is one of the fastest-growing sports in the world
with over 5 million people playing in North America. The sport
is played in over 80 countries. “Spirit” is still a big part of the
professional game.
Hustle highlights have been featured on ESPN SportsCenter, The
Buzzer, Fox Sports 1, SportsNation, Sports Jeopardy, CBS Sports,
and local nightly sports newscasts across North America.
Highlights were also featured on the front page of nearly every
major sports website including Bleacher Report, SB Nation, ESPN.
com, Deadspin, 120 Sports, CBS Sports, and SI.com.
FULL PAGE ARTICLE
Where Disc Meets Globe: An International Exhibition
of Ultimate Frisbee
THE AUDL IS THE
ONLY SPORT THAT HAS AN
INTEGRITY RULE
ALLOWING PLAYERS TO INITIATE A CALL
OR CORRECT A REFEREE’S CALL
IF THE CALL WAS MADE IN ERROR
AND BENEFITED THEIR TEAM.
The AUDL is made up of over 700 world-
class athletes who work tirelessly to grow
the sport they love. All of our players share
a passion for the game that is displayed on
and off the field.
Hustle players are committed to their
community and the success of our sport.
They are accessible to sponsors and love to
engage with fans.
THE PLAYERS
THE FANS
Millennials are consuming sports and media in
non-traditional ways. Many of them are looking
for alternatives to the historically dominant
sports. The AUDL offers them an authentic
experience where they can have fun with their
friends and family while interacting with the
athletes in a more intimate environment.
A majority of our fans learned about the game
in college. They tend to be early adopters who
are socially responsible and define trends rather
than follow them.
Hustle and AUDL
fans are highly
engaged and love
to consume and
share content
across a variety of
social platforms.
SOCIAL LEAGUE STATS
18,500,000+ Minutes Facebook Video Views
18,000+ Facebook Fans
20,900+ Twitter Followers
60,300+ Instagram Followers
HUSTLE STATS
6,300+ Facebook Fans
2,100+ Twitter Followers
2,700+ Instagram Followers
The Hustle provide a unique opportunity to engage the
millennial and non-traditional sports audience.
THE OPPORTUNITY
CUSTOM OFFICIAL SPONSOR
Be officially designated! For
example, Official Bar of the
Atlanta Hustle.
CUSTOM IN-GAME
ACTIVATION
Our creative team can help
create game day activations
that align with your strategy.
$500 Bronze
• Game field signage (provided by Sponsor)
• Website logo and link & Social Media posts
• Booth to promote and sell products
• Public Announcement during home games
$1,000 Silver
• In-game activation during home games
• Game field signage (provided by Sponsor)
• Website logo and link & Social Media posts
• Booth to promote and sell products
• Public Announcement during home games
• 2 Season tickets
$1,500 Gold
• Featured Sponsor for a home game
• “Presented by” designation
• In-game activation during home games
• Game field signage (provided by Sponsor)
• Website logo and link & Social Media posts
• Booth to promote and sell products
• Public Announcement during home games
• 4 Season tickets
$2,500 Platinum
• Logo on youth or fan merchandise
• Logo on discs or other promotional items
• Featured Sponsor for a home game
• “Presented by” designation
• In-game activation during home games
• Game field signage (provided by Sponsor)
• Website logo and link & Social Media posts
• Booth to promote and sell products
• Public Announcement during home games
• 6 Season tickets
$5,000 Diamond
• Logo on player and replica uniforms
• Featured Sponsor for a home game
• “Presented by” designation
• In-game activation during home games
• Game field signage (provided by Sponsor)
• Website logo and link & Social Media posts
• Booth to promote and sell products
• Public Announcement during home games
• 8 Season tickets
The Hustle partners with brands
that align with our values:
OUR SPONSORS
HUSTLE,
INTEGRITY,
PASSION.EmorySportsMedicineCenter
PizzaToss
SpintoWin
Official sponsors of Atlanta Hustle.
Cameli’s Pizza Toss challenge. Official Sponsor of Atlanta Hustle.
Fans participating in half-time competitions.