1. John H. Chisnall
1818 Wild Fern Drive, Oak Ridge, NC 27310
336-500-1590 -jkmchiz2@icloud.com
QUALIFICATIONS
 Committed, hardworking and loyal
 Strong problem solving skills; a defining performance characteristic
 Strategic and detail oriented; creative, sensible, achievable, measurable
 Excellent oral and written communication skills
 Strong leadership skills; motivating and energetic; teacher
 Exceptional Shooting Sports Industry experience and success
CAREER HIGHLIGHTS
 As Director – Ammunition Marketing, I held senior organizational responsibility,
including P&L, for the Ammunition Business. Here I provided Leadership and Vision to
this worldwide Strategic Business Unit of Remington Arms Company, Inc.
Remington is a manufacturer and marketer of lifestyle, consumer products
 Using a combination of new pricing policies and capitalizing on a surge in market
demand, I Guided the Business to unprecedented growth and prosperity in 2009/2010,
reaching sales in excess of $350 million and achieving record earnings.
 In 2009, led the integrated Business Team in the development and implementation of a
comprehensive three year Strategic Plan including Market Assessments, Competitive
Analyses, innovative New Product Development and effective New Product Launch and
Communication Plans.
 Built a career based on a successful pattern, illustrated below, of defining, articulating
and developing creative solutions for difficult business problems and implementing
organized, thoughtful and measurable change.
 Real Experience. Real Challenges. Real Results.
PROFESSIONALEXPERIENCE
Remington Arms Company
 Management Trainee (hire date) 1974
 Industrial Engineer 1975
 Staff Assignment 1980
o Selected to lead a high profile company-wide effort to implement a parent-
company mandated Local Pay Determination annual wage increase system

2.  Senior Industrial Engineer 1981
 Employee Relations Assistant (E. I. DuPont, parent company) 1984
 Product and Distribution Requirements Planning Specialist 1985
o Selected to help design and implement a corporate Inventory Control System and
repair a systemic problem crippling production planning and cash flow
 Senior Marketing and Sales Specialist – Houston, Texas 1986
o Texas and Louisiana sales territory – led all U.S. Sales Representatives in a
strategic national effort to ‘direct-sell’ sporting goods dealers
o Developed and repaired personal relationships between valued Customers and the
Company
 Manager, Ammunition Planning and Forecasting 1988
o Selected to lead a Corporate effort to design and implement a Customer Service
based system to address a product supply and shipment crisis
o Received the Golden Trigger Award, the Company’s highest award, given only
five times in the company’s history
 Product Manager, Ammunition 1993
o Redesigned packaging for 1000 skus, still in use today, setting an industry
standard with award winning graphics that generate truly inspiring shelf appeal
and product messaging
o Developed dozens of new product lines and new categories generating net sales in
the tens of millions of dollars.
 Marketing Manager, Ammunition 2001
o Redesigned trade show booth product display with 1100 Award Winning square
feet of space showcasing product, messaging and application unlike anything
previously seen in the industry
o Developed solution-based new products using marketable technology to solve
problems voiced by users discovered through various consumer research activities
including interviews and data mining
 Director – Ammunition Brand Management/Product Development 2007
o Directed and approved: Pricing and Terms for all Trade Channels, New Product
development and selection, Packaging, Marketing and Promotion activities,
Business Planning. Additionally, held Direct Sales responsibility for multi-million
dollar OEM Channel
 Director – Ammunition Marketing (title change) 2009
o Led the integrated Business Team in the development and implementation of a
comprehensive three year Strategic Plan including Market Assessments,
Competitive Analyses, innovative New Product Development and effective New
Product Launch Plans
 Retired Oct, 2010
EDUCATION
University of Vermont, Burlington, VT
Bachelor of Arts, Economics 1974