How social media marketing grows assets Social media marketing is still fairly untested in the financial services world. October’s FRC Monitor noted, for example, that “… the asset management industry has been slow to use the technology effectively.” That’s why we were very pleased when a Registered Investment Advisor asked us to develop and conduct a social media effort for his business. The project gave us a chance to see firsthand what you can do with these new “freeware”-type tools. We think the following illustration offers a compact example for how advisors and money managers can raise assets by engaging their clients in the more informal, conversational ways provided by social media. Social media marketing uses social networks, online communities or blogs for marketing, sales and public relations purposes. Our client, Charles “Chuck” Steege, CFP,® asked us to build a three-part webinar program, Uncovering The Fortune That Lies Hidden In Executive Compensation, and conduct the program through the summers dog days. The full story on this cost-effective success is here. Enjoy!

8. Google page1 dominance for key words I must find out more about the refundable AMT credit buried in last year’s stimulus bill.

9. Smart Money, Dow Jones, Reuters , BusinessWeek

10. Here come the aggregators: Goliath , Financial Content

11. ADN, Germany’s TradingHouse , India’s Newstin Also: AlphaTrade Finance , Web 2.0 Journal and more

12. Measure the results 24 9 3 12 Attendees Webinar 1 Webinar 2 Webinar 3 Total Registered 16 17 11 44 Prospects 12 12 9 33 Existing clients 4 3 2 9 Replay viewed 1 1 3 6 Replay downloaded 1 0 1 2