Presentation to the Washington Network Group\'s Corporate Social Responsibility Special Interest Group 2012

1. Matching your Rhetoric With the Reality

2.  It is not about what your company does, it is
about the impacts what it does and the way
you do it has on people
 Authenticity is more important than being
perfect
 Shift mindset from ‘audiences’ to
stakeholders
 From messaging to engagement
 Social media are powerful and increasing in
importance

4. Influence Actions Expertise
Maintain Your Live your reflect/share
Values values your values

9. Influence Actions Expertise
Values integrated into business Driving values-based decision
decisions and relationships Living Articulated Values making by consumers/public
Performan
   Promise Plan Program   
ce
• Business • Industry • Supply • Commitments • Goals • Initiatives • Measureme • Redefine/ • Empower • Behavio
practices standards chain • Statements of • Timelines • Programs nt tools elevate customer r
values/integrity • Milestones • Efforts • Criteria public decision- change
• Code of conduct • Partnershi • Third party expect- making
• Quality ps validations ations
Assurance /
• Safety Certificatio
ns
Environmental Initiatives
Social Initiatives
Economic Initiatives

10. e Actions Ex
s Driv
s Living Articulated Values mak
 Promise Plan Program Performance 
• Commitments • Goals • Initiatives • Measurement tools • Re
• Statements of • Timelines • Programs • Criteria e/
values/integrity • Milestones • Efforts • Third party ele
• Code of conduct • Partnerships validations/ pu
• Quality Assurance Certifications ex
• Safety ati

11. http://www.o2.co.uk/thinkbig/blueprint/commitments

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