1. Deliver A High Performance Workplace with NewsGator
WHY CULTURE MATTERS
….....and Leaderships’ Responsibility to
Deliver on the Culture Promise
2. Deliver A High Performance Workplace with NewsGator
WHY CULTURE MATTERS
• Company Culture is to TALENTED employees
as Brand is to POTENTIAL consumers.
3. Deliver A High Performance Workplace with NewsGator
WHY CULTURE MATTERS
1. Differentiator – your competitive advantage - How
you do business – what you’re about – what’s
important – what you stand for
2. Talented people (like consumers with cash) want to
belong to a company that has the same values
3. Identifying, documenting, aligning the Culture that
attracts & retains the type of talent that will help the
business win
Culture builds the foundation of team work and defines how people will work
together as a team to be more than a collection of talented individuals
4. Deliver A High Performance Workplace with NewsGator
CULTURE DRIVERS
CULTURE
Values
Leadership
Work
Environment
Behaviors
Practices/
Processes
People
Programs
Communication
5. Deliver A High Performance Workplace with NewsGator
LEADERSHIPS’ RESPONSIBILITY
• Deliver everyday on the Culture Promise (like brands
must deliver on the product promise)
• Culture Advocates & Caretakers – in how you behave,
communicate, and take care of business
• People generally “follow the leader” and that’s YOU
• HR’s role is to deliver to leaders the tools, processes
and coaching to help drive the culture
6. Deliver A High Performance Workplace with NewsGator
•Hard Charging Innovation
•Teamwork / Collaboration
•Integrity & Fairness
•Passion for the Business
•Business
Acumen
•Self
Development
•Build Strong
Relationships
•Commitment
To Quality
•Technical /
Functional
Expertise
•Drive for
Results
•Entrepreneurial
Sprit
•Make Others
Better
•Selling
Engine
•Launch
Disruptive
Products
•Community
On-Boarding
•3 Phase
Marketing Model •Leadership
As Coaching
•Investments
Not Expenses
•Speed &
Passion
•Act In a Way
That’s Best For
The Business
•Closeness To
Consumer •Face The Brutal Facts
•Closeness
To Customer
•Celebrate
Success
Objective: Make Money and Have Fun!
•Intellectual
Property
•Business
Team
Freedom
•Private
Ownership
•First to
Market
•Fast Adapting
Notas del editor
First of all – THANKS FOR HAVING ME IN! I truly appreciate it!
What’s so exciting about working here for a People Guy is that you promise to “Deliver A High Performance Workplace” for your customers - whoever your Chief People Officer is should be making this place the “GOLD STANDARD” in workplaces for your customers to model!!
Lets start by defining what “CULTURE” is (ask group to define it……) – every group has one, your golf club, tennis team, kid’s class room, NBA Basketball team – what is it?
Dictionary.com defines it as “The behaviors and beliefs characteristic of a particular social group”.
Do you believe CULTURE is important to a company? Why?
What’s the NewGator Culture like?
Is that what you want it to be like? Maybe more “entrepreneurial”, more “start up sprit”, maybe more “accountability focused”, maybe function more like a “team” than just a collection of talented individuals?
I believe defining and growing the right CULTURE for business success is the foundation for all great people strategies and programs and in turn, the foundation of all great companies (at least the ones I’ve worked in)
Good LEADERSHIP makes the CULTURE come to life!
Think about brands that you want to be a part of – name some?
Why do you buy these brands – be a part of them – what do they stand for to you?
Like consumers, talented employees can choose where they want to belong – many want to be part of something bigger than they are and their company says something about them
This is important to get the BEST talent as the Best team wins! So, you want the BEST!! Right?
Obviously building the right culture that’ll drive your business is paramount and
Blending it with business metrics and the business plan is key.
There are many drivers of the culture
Are there others you can think of?
I think the biggest one is LEADERSHIP, lets focus on why that is…….(next slide)
What is LEADERSHIP? Anybody?
Mike Greenberg (from Mike & Mike in the Morning) defines it as: “The ability to get a bunch of diverse people to do something they don’t want to do”.
In our case here, it could be defined as the ability to deliver on the CULTURE promise everyday through words and actions – be the ultimate advocate for the company and the culture!
Thoughts?
So, the next question is “HOW do you go about defining and developing the right culture to drive the business and then how do you immerse the organization in that culture and get it to lead to business success”.
That’s where whoever your Chief People Officer is had better be able to specifically lay out that road map for you because it’s paramount to business success and how can you promise to “Deliver A High Performance Workplace” to your customers if you don’t have one yourself?!?!
Here’s a start……….the CULTURE MAP (this is the one we developed to grow OGI company value 650% in 4 years)
Leadership and some very high performing key employees begin to define VALUES, FUNDAMENTALS and PRACTICES that drive success at the company – these are all then defined behaviorally on a what I call “Performance Matrix” – so that you know it when you see it.
These become the foundation for TALENT ATTRACTION (right people), PERFORMANCE MANAGEMENT (right people in the right seat), COMPENSATION & BENEFITS, MANAGEMENT & EMPLOYEE DEVELOPMENT, SUCCESSION PLANNING, and COMMUNICATIONS.
So, THE RIGHT CULTURE WITH THE RIGHT LEADERSHIP!!!
Any additional questions?
Thanks so much for having me here today – I really enjoyed working with all of you!