Executive Leader

1. JOHN VALDEZ
Fullerton, CA 92835
Cell (310) 435-3762
Phone (714) 256-1844
E-mail: 86john.valdez@gmail.com
Summary
Senior Executive with proven success in leading sales teams to setting company records. An
acclaimed leader recognized for running large multi divisional sales teams. Earned recognition
by receiving national awards for sales, productivity, and profitability at all levels of employment.
Has been interviewed and profiled in international trade publications as a dynamic leader skilled
in developing people and achieving results. With gifted interpersonal skills and dynamic writing
communication, has resulted in multimillion dollar business to business transactions.
Professional Experience
InterServ
National Director of Sales and Marketing Mar 12 – Present
Responsible for creating a national sales and marketing department. Integrate existing and
new data base into CRM, redesign and launch Web Site, implement Social Media strategy,
develop Digital Campaigns, construct go to Market Strategies, engage current Clients, be the
Senior Leader out front with all Prospects, Communications, and PR releases. Prospect and
sell new business by meeting with hotel and investment ownership groups Oversee 220M in
yearly in bottom line business.
AlliedBarton Security Services July 12 – Feb 17
Vice President of Business Development – Southwestern States
Oversee all Business Development activities in Southern California, Nevada, and Arizona. Develop
Business Development Managers with training and coaching. Assist in all proposals by meeting,
Presenting, and negotiating with Senior Leadership of potential clients. Active member & committee
counsel on several professional organizations in order to network, and to establish intimate long term
working relationships.
Business to Business: Meet with executive level leadership to negotiate multimillion dollar
contracts.
Sales Productivity: First four years exceeded 500% improvement in sales revenue (12.5M to
65.5M) by introducing better training methods, establishing best practices, setting and holding
Business Development Team accountable to specified activity levels. 8 of 10 BDMs were in
Top 10 in Company.
Developed: Business Development Manager to prestigious National Accounts Group.
USA Parking / Central Parking Jan 11 – July 12
Largest Parking Operator in North America
Vice President – California
Oversaw all business development and executing the valet parking strategy in brand new territory.
Responsibilities for all California operations, develop new regional, area, and project managers to run
hospitality operations. Establish long term relationships with property ownership groups, and
hospitality management firms.
Business to Business: Met with hotel decision makers and ownership executives to demonstrate
our superior business model. Present proposals, negotiate terms, and close contracts for long term
operations.

2. Sales Productivity: Recognized as the fastest start in new market place by executing 6 contracts in
first 6 months resulting in 8 million dollars in revenue, a company record.
Enterprise Holding Inc. Career Oct 92 - Jan 11
12 Billion International Automobile Company and Largest in North America
Executive Office Consultant 09 – 11
Responsibilities included creating strategic initiatives with market expertise and research.
Develop and maintained key long term relationships with employees and business partners.
Communicate with senior leadership about business plans & sales strategy development.
Advised new businesses on formation of corporations and business structures, drafting
privacy policies and structuring commercial transactions
General Manager of Sales - Southern California 05 - 09
Oversaw 23 locations, 20 Direct Reports, 400 employees producing $200M in yearly revenue.
Business to Business: Met with CEO and SVP business partners on a consistent basis to do
presentations, close contracts, developed new technology and process to increase productivity
for both organizations
P & L: Increased by $2.5M within two years by increasing sales volume, increasing financial
penetration with transaction by transaction evaluation, and created real time pricing strategy to
maximize profitability
Sales Productivity: Increased by 20% over a two and half year span with introduction of new
sales techniques utilizing consistent training programs, developing minimum expectations,
performance standards, performance goals, creating an easy to understand sales analysis,
while developing middle management team
Customer Service Satisfaction: Exceeded goal of 85% with an 88% completely satisfied by
implementing callback procedures, streamlining service after the sale analyzing shorter trends.
Developed: 2 Regional Managers to General Managers and 3 Middle Managers to Regional
Managers. Mentored and developed 2 Middle Managers to prestigious corporate National
Diversity Team.
General Manager of Sales, Bay Area 04 - 05
Promoted to “turnaround” in which 3 previous GMs had been removed due to lack of
performance and made it a nationwide leader for excellence. Oversaw 8 locations, 10 direct
reports, 120 employees
Business to Business: Met with CEO and SVP business partners on a consistent basis to do
presentations, close contracts, developed new processes to increase productivity for both
organizations
P & L: Increased 200% with a total increase of $1.8M in 1 year by maximizing sales efforts in
terms of staffing, right sizing, gaining market share by capturing new accounts with strong
business to business presentations while reducing overhead expense by consolidating work
efforts
Sales Productivity: Increased by 37% by implementing sales training consisting of 30, 60, 90
days, 6 and 12 month courses in order to achieve sales excellence.
Profiled in Enterprise’s Free Enterprise as a company leader and acclaimed as “turn around
specialist”.
Employee Retention: Increased from 48% to 81% in one year by establishing group mentor
program, and establishing one to one relationships.
Customer Service Satisfaction: increased from 77% to 87% completely satisfied by
implementing callback procedures, streamlining service after the sale, and analyzing shorter
trends.
Developed: 2 Middle Managers to promotion as Regional Managers and 2 Marketing Managers
to prestigious Level III (Middle Mgt) within company

3. Enterprise, General Manager of Sales - State of Nevada 02 - 04
Pioneered an underdeveloped sales group by growing locations from 2 operating regions to 4
Developed training process and introduced a high powered sales culture by introducing sales
training consisting of 30, 60, 90 days, 6 and 12 month courses in order to achieve sales
excellence
Business to Business: by meeting with CEO and SVP business partners on a consistent basis
to do presentations, close contracts, developed new technology and process to increase
productivity for both organizations
Profitability: increased by 300% with total increase of $1M by establishing key measurement
indicators on daily basis, introducing best practices to maximize sales volume and point of
purchase product penetration
Won prestigious ERAC Exceptional Achievement Award for Group Excellence in areas of Profit,
Sales Growth, Retention, Inventory Mgmt, and Customer Service; only 5 of 57 Groups won.
Customer Service was ranked #1 service index score of 57 groups by achieving 91%;
implemented callback procedures, stream lining service after the sale, and analyzing shorter
trends.
Developed 2 Middle Managers to Regional and GM Level and developed ERAC Nevada’s first
diversity team.
Regional Manager- San Gabriel/Inland Empire 99 - 02
Ranked #1 in Country 3 years in a row
Area Manager - San Diego, Montclair, Rialto 94 - 99
Ranked #1 on business matrix in Corp 97-99 hold
Existing profit records in each area
Manager – Whittier, Montclair 94 -
94
Ranked # 1 on business matrix in Southern California
Senior Account Executive – Montclair 92 -
94
# 3 in total sales of 200 Account Executives
Education
California State University San Bernardino BA
Victor Valley College AA
B2B, E - commerce, Business 2 Business, Project Manager, P and L, P & L, Top Line to Bottom Line, TL 2 BL, E commerce, VP, Department
Head, CMO, SVP, HR, Human Resource, Recruiting, CEO, Senior Vice President, Vice President of Operations, General Manager, Director