Report for the visit in australia and new

Report For the Visit in
Australia and New Zealand

Contents
Page 2~34 Customer Introduction.
Page 35-40 Exhibition.
Page 41-43 Retail Store.
Page 44-47 Competitor Analysis
Page 48-51 Opportunity Analysis.
Page 52-53 Cooperation opportunity.
Page 54-55 Personal View.

Companies
Visited.
Entech Electronics.
Entech Electronics is having 2 Plants in South Australia (Adelaide )
and in China
Entech Australia is having 45 Staffs in production and well as in
Administrations.
Their Main products in Australia are Small amount of Wiring
Harness and they are more keen on PCB Assemblies for the
security system and display boards for both Governments and
commercial projects.
The Main source they are buying the Wires/Cables and other
types of Wiring accessories in their Australian plant are coming
from Mouser ,Elements 14 ,Tycab , General Cables, Siltex and
Cabac.
The Wires/Cables they are using are UL 1015, 1007, UL1430, from
Gauge 22 ~ 18 , Heat Shrinkable Tubes are from 3mm, 7mm and
10mm , Cable Ties 2.5mmX100mm White and Black.
I'm already in touch with their plant manager in China and in
Australia and will further discuss the with the supply and
stockades of the demand they are having .
I was not allow to enter the production area therefor I couldn’t
take the pictures in the production side.
To be Continue with other companies on next page.

Company Visited
2
• Ampec Technologies
Pty Ltd.
• Ampec Technologies Pty Ltd is a leading Wire
Looms manufacturer as well as they are
dealing in distribution of various types of
Components and Wiring accessories located
in Sydney .
• Total Number of Staffs in Ampec
Technologies is 55 people
• They are our existing customer for various
types of PVC, XLPE , Silicone Wires/ Cables ,
they are also using our PVC Tubes.
• The company stocks a lot of Electronics
components at their warehouse to provide 1
stop shop service for their business run.
• To be continure.

• The Ampec slogan is seen in the picture (All your needs in one
Basket.)
• They are also in dealing with many other electronics
components supplier worldwide and they had achieved well
known name in the industrial in Australia and having customers
all over Australia and New Zealand.
• Ampec is producing the wiring looms for the machinery for Mills
, agriculture ,lightings, display firms based in Australia and
Europe.
• They are using various types of UL2651, UL2464 and H07S-K multi
cores cables .
• Our competitors are Belden, Lapp Kables, Cabac, Southwire,
• CYG, Alpha Wire .
• I’ve attached the environment view ,production and the
pictures of the warehouse for your reference on page 5,6&7.

Company Visit• SWATEK LTD.
• Swatek Ltd. Is a wiring harness manufacturer
• Base in Auckland New Zealand, at the
Private jet Airport and is leading
manufacturer of Wiring for the small private
jets
• The company got 30 staffs and are mainly
supporting the private jets repair
maintenance and producing the harnessing
for the new jets .
• The company is of 18 years old established in
Auckland from South Africa originally.
• Engine Dynamics is also a business partner of
Swatek building Turbo engines for Private
engine and Swatek are supplying them the
harness as well .

• The company is mainly importing the wires
cables from Lapp Cables , Nexans and
General Cables , for the sleeves they are
importing from CYG and Reychem
• The Cable Ties are supplied by Hua Wei
• Products they are using are as follow:
• Mil –Spec wire M22759/32-24-9 , UL 1007 ,
UL1015, H07V-K 1.5mm,
Attached are the pictures for the surrounding of
the company including the products and
stockade.

The Flying Club and repair
center are surrounded of
Swatek.

Tyco
Connectivity
Auckland New
Zealand
• Tyco Connectivity
• TE Connectivity Auckland is base in Auckland
New Zealand with a warehouse and
production facility of 450sqm with a total
number of employee of 60 people.
• There are 3 Factories in New Zealand , 2 are
located in Auckland and 1 in Christchurch.
• The both factories in Auckland are producing
the following items for different market fields
such as :
• Defense and Military, Rail, Automotive,
Subsea Communications, Broadband Access
Systems,& Data Centers.
• To be Continue.

The products they are manufacturing in
Auckland are such as :
Multi Dwellings Units (MDU)
Lan/Wan Hardware and Cabling System
Structured Cabling Systems (SCS)
Tyco Security Products (TPS)
Optical Lan Solutions , etc…
Tyco Auckland is also a Sole agent for the
following multi nation companies :
RS Components
Avnet Electronics Marketing
Telesound Marketing Ltd N.Z
Tyco Connectivity are using a huge and wide
range of Cat6e, Cat5, Fiber Optic, Optic Lan
cable, Automotive Cables , Mil-Spec
Wires/Cables, Various size of Cable Ties , and
Cable Locks.

Pictures Main
products
produced in
Auckland TE
Multi- Dwellings Unit
(MDU)

Optical Lan
Solutions (Plug
and Play)

Tyco Security
Products(TSP)
Access Products

Warehouse of TE
Auckland
Auto Wires and Cables. AVS,AEX,AVSS

Packing
Requirements
100m each
spools.

Warehouse of
Tyco in Auckland
Storage of Lan cables, Optic cables, Fiber
Optic cables & Speaker Wires.

Spooling their
Own Speaker
Cables to Small
reels for retailing

Fero Electronics
Wire Technology.
• Fero Electronics
• Fero is a huge wire harness and wiring looms
manufacturer based in Auckland New
Zealand.
• Fero is having 75 + workers and with the
factory size of 4800sqm.
• Fero products are including Wiring Harness,
Wiring looms , Injection Molding ,Harnessing
for Automotive
• Fero’s main customers include the following
New Zealand and Australian customers such
as :
• Senztek, PDL Electric , Hetro,Hetech, Tekelek
and so on …..

Products in Use by
Fero.
• Products use by Fero are as follow:
• UL 1015 Gauge 24~12.
• UL1007 Gauge 28~22.
• UL3135 Gauge 18 & 16,
• UL 3271 Gauge 18~12.
• UL 3122 Gauge 20, 18 and 16
• H05S-k 1.25, 1.5 and 2.5 mm2
• UL 1330 AWG 24
• Heat Shrinkable Tube Size 3.5,7,8 &9mm
• Fiber Glass Tube: 7mm ,
• Silicone Tube: 3.5mm
• PVC Tube: AWG ¾
• Cable Ties :150X7.6mm,100X2.5mm
• Both black and White.

Packing standard for
production preferred by
customer

DCS
Dataworld Group
Limited.
• DCS Data world Group
Limited
• DCS is a part of the telecommunication
company in New Zealand called Spark .
• DCS was established in has a production
area of 2500sqm with 40 staffs of assemblies,
and 5 staffs for the administration.
• DCS distribution of high-quality cable
assemblies, connectors, data and OEM
products both in the New Zealand market
and overseas and wholesale distributor of
high-quality computer and data products,
connectors, cable and hardware.
Additionally, DCS stock a wide range of
cable-harnessing supplies including heat
shrink, cable ties and tubing

DCS Partners
• DCS is a distributor for the following
big companies located in New
Zealand and Australia
• Hellermann Tyton:
• Products:
• Cable Tie, cable protection
Conduits, Adhesive Labels, Heat
Shrink Tubing.
• Camden Boss:
• PCB Terminals Blocks ,Camblocks,
Control Products, Led, Indicators,
Transformers. Batteries, Relay Bases,
Fuel ad Fuse Holders.
• Legend Performance
• Belden Wires, Cables. 3M Products,
Cabac Cable Ties, Wera ranchs
and tools, Reycham sleeves,

Cable Assembling Unit.
• DCS Assembling Unit:
• Military-spec looms,
medical, avionics, marine
and industrial markets.
• Fibre-optic assemblies.
• Assemblies for the
telecommunications
industry.
• Custom-built Cat5E or Cat6
and fibre multi-core patch
panel assemblies.
• Audio and video cables of
all types.
• assemblies and metalwork
projects.

Products of DCS.
• Power Box Harness and other
various products.

Fiber Glass Coated Silicone Tube
1.5 , 2.5mm2 PVC
V90 -PVC
insulated Wires &
UL 1015 AWG 16
and 18 Wires.
Fiber Glass Tube.

Military Spec
Wires ,
MIL-W-22759/29,
MIL-DTL-16878/12
Adhesive Line Tubes and
silicone Tubes.

Tyco Electronics
Christchurch. NZ
• Tyco Electronics Christchurch NZ.
• TE Connectivity Christchurch started as
Hamal Industries, manufacturing cable and
harness assemblies for the New Zealand
automotive industry. It was purchased in 2003
by Tyco Corporation, which divested the
electronics division, Tyco Electronics, in 2007.
• TE Connectivity is a global corporation with
over 100,000 employees and 105 factories
around the world.
• In New Zealand, it has a 5000sqm factory in
Heathcote, Christchurch, employing over 110
people
• The production for the Wiring harness and
Power System has reduced a lot due to the
earthquake happen in 2011 Feb .

• The Automotive harness business in which our
wires were approved has shifted to Doungaung
China and to Fero electronics .
• Currently 60% of the business is PCB assemble
• 20% injection molding and 20% has remain Wire
Harness ,
• TE Connectivity manufactures cable and harness
assemblies, assembles SMT and PTH-printed circuit
boards
• Target market
• The company supplies New Zealand and
Australian manufacturers of electrical, electronic
products.
• Customer Range include :
• Railway, Military & defense, Power Station ,
Government Projects.
• .

• Hence the requirements of the Wires/Cables
of UL 1015, 1007 and UL3321 has reduce
because of the effect done by the
earthquake
• The new developing Wires/Cables with them
are the following:
• UL3135, 3266, MIL-W-22759, UL1180. AVSSF,
AEX, and special type of TPE wires in which
sample has been request from customer.
• The factory doesn't allow to take pictures
and mobile phone in as visitors therefore I
wouldn’t take much pictures of the
production and the warehouse.

Exhibition in
Melbourne
NMW.
• Australia's largest showcase of
manufacturing innovation,
information & inspiration, National
Manufacturing Week.
• There were many exhibitors from China ,
Germany , Australia, Taiwan ,New
Zealand and India Exhibiting at the
NMW.
• There were total of 286 exhibitors in the
Exhibition .
• The Exhibition was held at the
Melbourne Exhibition Hall located at the
central Melbourne.
• There were different types of exhibitors
in the exhibition such as :

NMW
• Wiring harness, Laser Cutting, Stove and BBQ
grill manufacturer, LED Lighting and
accessories. Hose , Tubes Pile Lines, Safety
wears , Wires/Cables, Switches, Terminals and
Blocks, Die Casting, 3D Printing Machines,
Mining Machinary, Relays and Transformers
etc……..

• Exhibition overview .
• There were lots of China and Taiwanese firms
looking for an opportunity to expend the business in
this new growing market ,
• People were looking for hiring agents, Distributors at
their exhibitions and there were business consultants
there to guide to establish their business in Australia
and in New Zealand.
• The people who intent to visit the booth of ours
together with Ampec are people with potential
buyers and there were people looking for solutions .
• I was there for 4 days continuously to solve all
questions related to our products but of Couse I
was not allow to have the business cards of the
customers because it has to go thru Ampec .
• Enquires are coming up from Ampec and we are at
the position to guide them with the solutions we
could.
• The buyers who came to our booth are normally
BBQ grill makers, real estate developers, Medical
equipment's maker, mining machinery makers
etc….

Retailing
business.
• Retailing Business.
• There are various stores in supplying electrical
products in Australia and New Zealand , they
are such as Rexel, Sparkey Direct, LH, Ideals
• The retailing for these items the companies
are in Huge group enterprise , and providing
Franchises in opening the stores,
• Further on they are also providing custom
length you may cut the length you required
or you may buy they Spool pack to suits your
requirements.
• Many of other companies invest their in
warehousing in order to supply the goods to
the retail stores, to get the huge benefits from
the country .

• Reference Pricing
• Pricing reference for the Double insulated
PVC Wires sold at the stores are as follow:
• 3 mil2 = USD$0.61/m
• 4 mil2 = USD$1.15/m
• 6 mil2 = USD$1.22/m
• 8 mil2 = USD$2.36/m
• 12 mil2 = USD$2.9/m
• 20 mil2 = USD$5.97/m
THE ABOVE PRICING ARE BEING SOLD AT THE STORES .

Suppliers in
Australia and
New Zealand.
Business Trip Summary .
There are few suppliers in Australia and in New
Zealand, Both of the countries are having similar
suppliers to enroll in the market they are such as :
1: APEC Cables was founded in Brisbane,
Australia in 1996,
They are producing the following cables :
XLPE , PVC , FR Cables. Multicore Cables
2:Generalcable establish their market in 1999 in
Sydney and has started to lead on various types
of Industrials such as communication markets,
Military/Government, Retail, Automotive,
Building etc..
3:Olex is the distributor of Nexans in Australia and
in New Zealand and they are supplying Mining
Cables. Low Voltage PVC and XLPE wires .Data
Communications Wires, Automotive and Building
Wires.

• Tycab Australia is a leading manufacturing of
wires/cables in Australia and their factory is in
Melbourne. They are established in Australia
in 1982, Many of the construction, building,
Marine Switchboards, Automotive, Marine
firms are using Tycab Wires.
• Tycab is manufacturing wires for Automotive
Building. Data & Instruments, Irrigation,,
Speaker and many other types of appliance
wires for various types of Fields in both
Australia and NZ. ,
• Electrical Cables, is a China firm and are
supplying various PVC wires for Building ,
Electronics Manufacturing , and the products
they produce are PVC Earth, , PVC SDI, Bare
Earth, Flexible Cable, LSZH Cable, High
Temperature, Automotive and Marine
Cables & Fire Performance Cables.
• This company is not having a well known
name in the market due the service and
pricing comparing to other competitors.
• www.electracable.com.au

• Cardiffcable (Aust) PTY LTD>
• Is also a Chinese firm , and they produce
flexible cable, control cable, cable, elevator
towline cable, UL cable, CE., Their products
are widely used in machinery
manufacturing, iron and steel,
petrochemical, railway locomotives,
electrical installation, industrial automation
and other industries and fields.
• www.cardiffcables.com.au
• Infinity Cables, The above company is also a
Chinese company having their supply in
Australia, UK and in New Zealand, but the
impact of the Business is very bad ,
• There were several cases of fire occur at
warehouse and homes after their wires were
in use. The insulation could become
prematurely brittle with age and sometimes
have leakage too , The insulation becomes
brittle and the cables are disturbed, the
insulation could break and expose live
conductors, resulting in possible electric
shock or fires.

• The Australian Competition and Consumer
Commission's has told a Senate Economics
committee estimates hearing of Infinity
electrical cables had failed ageing tests.
• The problem is that the PVC protection
around the cables that is supposed to
provide insulation is expected to become
prematurely brittle.
• Infinity cables were supplied in all states and
territories, It is estimated that around 40,000
households and businesses may have been
affected. The cable was imported from
China with failing to comply with the AS/NZS
5000.2:2006.
• Here below is a news of the Infinity cable
which destroy several Homes in Perth.
• http://www.couriermail.com.au/news/queen
sland/chinese-imported-electrical-cable-
could-cause-fires-and-electrocution/story-
fnihsrf2-1226737712105

Market Research
and news.
• Market for insulated wire and cable in
Australia increases by 6% in 2014, driven by
growing investment in energy and
telecommunications infrastructure,
increasing business spending and recovering
construction industry. Imports are increasing,
China becomes number one trade partner
as local firms expand their business
cooperation with Chinese manufacturers in
order to reduce costs. Local manufacturers
like Tycab, General Cables and Australian
Cables ,see turnover gradually shrink in
billion Australian Dollars. Turnover estimated
to shrink by 2% per annum on average over
forecast period as industry is unable to
compete in global markets.
• While the Electric Cable and Wire
Manufacturing industry has fared better than
many other manufacturing industries in
Australia over the past five years, the industry
has still been plagued by volatility and
uncertainty. High import competition,
uncertainty in downstream markets and
ongoing changes

• the construction sector has struggled, with
growth remaining relatively stagnant during
the five-year period, contributing to demand
volatility for electric cable and wire,
electronics and electrical equipment
manufacturers collectively contribute about
30% of New Zealand’s total electronics
output.
• It would be a good chance to enter the
market as there are huge scope to develop
the brand name now, Construction,
Buildings, and moreover the population are
increasing day by day and the opportunity
are developing for the residence there.
• New Zealand is expected to grow faster than
U.K as its population swelled to 500,000 in the
past 10 years. Statistics New Zealand’s Profile
2015 reveals new data on the country’s
economy, lifestyle and environment. The
Population is 4.2million and the area of New
Zealand is 10373sqmil, every year there is a
3.8% population growth ,

• The Unemployment rate in New Zealand is
5.4% and the government is investing to
make more job opportunities such as trades,
construction, mining, and country side
developing to make the most of the level to
decrease.
• Population of Australia was estimated to be
23.5million people with total size of
7692024km2 of the countr. Which gives us a
figure of 2.6km2 per person ,
• Every year the population increase of 4.6%
• Sydney and Melbourne’s populations are
projected to explode by 60 to 80 per cent to
reach almost 8 million inhabitants . The solo
person household will move from 23% to 27%
and will be fast closing in on traditional
couple and couple with kids households.
• The increase of 175,000 households to our
population each year is set to continue over
the next 5 years, and we’ll continue to see
an increase in the demand for housing

• Australia's estimated seasonally adjusted
unemployment rate for 2015 was 6.0%
• Government improve labor market
outcomes via spending on construction,
mining and many of the country sides are
being develop , such as building apartments,
shopping malls, school, community halls to
help the jobs seekers to plan and develop
their own town or province.
• While the people are paying the High tax in
the country the government is also using the
same amount to employ skillful workers and
labor to develop the unused land to a better
living environment.

Meeting with our
2 Main customer
and suggestions
from the
directors.
• I had 2 major meetings with the director of
DCS DATA World New Zealand and Ampec
Technologies Australia .
• Ampec Technologies Director Mr. Raymond
had suggest we 3F to support them with the
MOQ useage , and therefore they will be
importing a small coiling machine to coil the
excess material to small coil and sell off in the
market , whereas the companies in the
assemblies fields are only buying small units
from Elements14, Mouser etc… for example a
meter of UL 1007 AWG 18 could be sold at
USD$0.7/m , The Silicone Tubes, Heat
Shrinkable Tubes, Fiber glass Tubes and the
Cable Ties could also be packed like the
retail packs and list on their website to
encourage more people to get from there as
One Stop Solution. For the Building
Wires/Cables we would also try to test the
wires and cables according to the (AS/NZS
3000:2007) standards.

Meeting
overview.
• The opportunities are still there and it’s a time for
the trade to happen. Amptech is a well known
and well established company in Australia and
New Zealand in supplying the components and
Elec trail assessors, The company remain to use
a very traditional way of advertising and
marketing via some online magazine and
booklets in both countries famous advertising
board every month such as ECD solutions
magazine, Electroniconline or Whats new
electronic etc..
• DCS Data World I’ve met the director Mr.
Marlon ,They are also a well known company in
New Zealand wellington in supply's of wiring
accessories , wiring harness , They are leading
the other companies like the belden, nexans,
Raychem these kind of companies distributions
and they are also very much interested in
marketing our products in their country such as
the building wires and insulating Sleeves, Cable
Ties and they are welcome of many other types
of related products to market if we are willing to
support them with our best in promoting the
goods and service and hope to look for
cooperating on the above business.
•

Personal View.
My personal view is we could set up an office
together with DCS and Ampec , therefore we could
establish the market in both countries ,
If we will go for the building markets supplying the
wire/cables we will need to acquire the AS/NZS
3000:2007) standards. In order to sell things in the
market , The BS standard and the AS/NZ standards
are pretty much the same.
Company like Cardiffcable who has recently pass
the cables of AS/NZ standard has also set up the
office and warehouse in Perth and in Sydney to
market their goods in their entire market.
Since Ampec is having a well establish name we
can try to have a JV to set up the office for the
supplies, and in New Zealand we can tie up with
Data World , Due to the shipping cost from Australia
to New Zealand are high because of the Tasman of
Pacific Ocean is a high risk sea between both
countries therefore the forwarders are charging
high for the route shipping,

• Since both countries are lack of populations
in the past and hence there are many
migration to the country building ,
constructions , labor work will be highly
recommend occupations to enroll the public
to have more works and have more task
force for the community for a better
environment.
• The Australia –New Zealand Closer Economic
Relations Trade Agreement is one of the most
comprehensive bilateral free trade
agreements in existence. It covers
substantially all trans-Tasman trade in goods,
including agricultural products, and was the
first to include free trade in services.
• Under the deal Australia has remove the
existing 5 per cent tariff on Chinese
electronics and whitegoods, meaning
cheaper goods for Australian consumers but
some reduction in government revenue.
• The GST paid by our existing customers are
only of 10% which could be refund

• Thank you so much for the
opportunity given , I’ve learn
a lot and known so much
about both countries way of
business.
• I look forward for your advise
in the proposal I’ve advise.
•

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