This document outlines a social media and SEO campaign idea that combines user generated content and link building. The idea is to 1) grow a large Facebook audience, 2) have that audience create content and build links by participating in competitions for prizes, and 3) leverage that user generated content and associated links on websites, blogs, forums and more to boost SEO and engagement. A case study example of a pet food company that implemented this strategy is described, which resulted in increased sales, thousands of user-generated stories that improved SEO rankings, and ongoing engagement of fans.
2. Me
JonathanBjörkskog
Partner and head of search at Genero.
Genero
A digital agency helping clients to become the leader in their
area by using mostly digital medias. A Nordic agency working on
the Finnish and Swedish markets this far. 21 doers, based in
Helsinki.
8. Thecampaignidea
1.Growabigaudience.
On Facebook. That’s where the people are now. Do you already have fans?
Congratulations,you can skip this step!
2.Lettheaudiencecreatecontentandlinksforwinningprices.
The idea is that the content with most likes wins things now and then.
3.Getaccesstounlimited storiesforkeepingfansengaged.
You might be able to run this for a long time.