Jonathan Ressler and Bo Ressler are bringing Delta House to Raleigh for a nightlife experience like no other!

1. DELTA HOUSE RALEIGH
Teaser
February 2022
CONFIDENTIAL
May 2022

2. DELTA HOUSE - THE STORY
THE THEME OF DELTA HOUSE IS THAT OF A FRATERNITY HOUSE BASEMENT, WHERE MANY PEOPLE
HAD SOME OF THE BEST COLLEGE EXPERIENCES OF THEIR LIVES.
THE FURNITURE IS MISMATCHED AND NEW PIECES ARE ALWAYS COMING AND GOING, DEPENDING
WHAT WE FIND OUT THERE. THE WALLS ARE COVERED IN PAINTED GRAFFITI AND GREEK LIFE
PARAPHERNALIA. THE BARTOP IS MADE OF PLYWOOD WITH TRINKETS SEALED IN EPOXY AND THE
SUPPORT IS CINDER BLOCK. THE BEER COOLERS ARE BATHTUBS, THE CUPS ARE PLASTIC AND THE
FOOD IS MOST DEFINITELY “COLLEGISH.” WE DO NOT ANTICIPATE ANY MICHELIN STARS OR 10’S
FROM ZAGAT. WHAT WE DO EXPECT IS TO BE THE MOST FUN AND EXCITING RESTAURANT/BAR TO
HIT RALEIGH IN THE LAST 100 YEARS. THE BEST PART OF THIS IS THAT WE HAVE DONE IT BEFORE IN
THE MOST DIFFICULT NIGHTLIFE MARKET IN THE WORLD, NYC.
DELTA HOUSE NYC OPERATED FOR 3 YEARS IN THE 1990’S BEFORE IT WAS SOLD AS PART OF A 10
ESTABLISHMENT DEAL TO AN INVESTMENT GROUP. WHILE OPERATING, DELTA HOUSE EXCEEDED $2
MILLION IN SALES ANNUALLY IN 3,800 SQUARE FEET AND WAS…WAIT FOR IT…IN THE BASEMENT OF A
BUILDING ON THE UPPER WEST SIDE OF MANHATTAN. THERE WAS NO FOOD IN THAT LOCATION AND
DRINKS WERE PRICED RIDICULOUSLY LOW. BOTTLED BEER WAS $3.00. A WELL DRINK WAS $3.25,
CALL DRINKS $4.25 AND PREMIUM DRINKS WERE $5.00. EVEN AT THAT PRICING, DELTA HOUSE
MANAGED TO OPERATE AT A 32% MARGIN. COMPARE THAT TO TODAY’S PRICING, ADD IN FOOD AND A
LARGER FOOTPRINT, AND THERE IS AN OPPORTUNITY FOR SIGNIFICANTLY MORE SALES. ADD TO
THAT RETAIL DRINK PRICES WHICH HAVE GONE UP AT A MUCH FASTER RATE THAN THE WHOLESALE
PRICE OF BEER AND SPIRITS AND THE MARGINS SHOULD ALSO INCREASE DRAMATICALLY.
WE ARE EXCITED TO BRING THIS CONCEPT TO LIFE AGAIN.
CONFIDENTIAL

3. DELTA HOUSE IS A FRATERNITY HOUSE BASEMENT - ONLY
CAREFULLY THOUGHT OUT AND EFFICIENTLY DESIGNED
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4. DELTA HOUSE TAKE CUES FROM THE FRATERNITY HOUSE IN THE
MOVIE ANIMAL HOUSE - GRAFFITI AND MISMATCHED FURNITURE
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5. WE KNOW HOW TO ATTRACT CROWDS - WE SELL FUN. DELTA HOUSE
HELPS PEOPLE RELIVE THE BEST 6…ERRR… 4 YEARS OF THEIR LIVES
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6. EVEN D-DAY FROM ANIMAL HOUSE CAME TO VISIT
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7. DELTA HOUSE NYC WAS BUDWEISER’S BIGGEST ACCOUNT IN THE
STATE OF NEW YORK
• MORE VOLUME THAN MADISON SQUARE GARDEN
• MORE VOLUME THAN THE RACETRACKS
• MORE VOLUME THAN THE STADIUMS
• OVER 150 BARRELS WEEKLY
• OVER 500 CASES OF BUD AND BUD LIGHT WEEKLY
• A-B HAD TO START SATURDAY DELIVERY TO
SERVICE OUR ACCOUNT
• LOTS OF ASS KISSING FROM ST. LOUIS
CONFIDENTIAL

8. WE ARE INNOVATORS BRINGING NEVER BEFORE SEEN ACTIVITIES
TO THE NIGHTLIFE SCENE - HUMAN BOWLING IS ONE EXAMPLE
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9. WE KNOW HOW TO DRIVE PUBLICITY AND DRIVE TRAFFIC TO OUR
ESTABLISHMENTS IN UNCONVENTIONAL WAYS
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10. AS A RESULT OUR ESTABLISHMENTS GARNERED MAJOR MEDIA
COVERAGE AROUND THE WORLD
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11. THAT WAS THEN…NOW WE USE SOCIAL MEDIA TO DOMINATE THE
LOCAL MARKET - WE HAVE THE CITY OF RALEIGH BUZZING AND WE
HAVE NOT LIFTED A HAMMER YET
CONFIDENTIAL

12. OUR INSTAGRAM ACCOUNT HAS BLOWN UP WITHOUT US BEING OPEN
FOR BUSINESS
CONFIDENTIAL

13. WE HAVE BEEN ABLE TO GENERATE SO MUCH HEAT BY LEVERAGING A
FEW KEY POINTS
CONFIDENTIAL
Leverage Point 1
Bo Ressler, our operating partner, played football at North Carolina State and
is by all counts a local celebrity. (graduated in December) He is a media darling and
difficult to miss at 6’8” and 315 lbs.
Bo on the field after NC State defeats Clemson
and the crowd storms the field
Bo on the official NC State Podcast
talking about Delta House
Article about the new bars and
revitalization of Hillsborough Street

14. LEVERAGE POINT 2- THE ENTIRE FOOTBALL TEAM AND STAFF
SUPPORT BO AND DELTA HOUSE
CONFIDENTIAL
Dave Doeren, Head Coach NC State Football, will be broadcasting
pre-game press conferences from Delta House with Wolfpack and
Delta House Step and Repeat. He is a huge advocate of Delta House
and showcases Bo as an off the field success story to recruits
John Garrison, NC State Offensive Line Coach, showing off
his new Delta House gear

15. LEVERAGE POINT 3 - DELTA HOUSE HAS THROWN SOME OF THE MOST
EPIC TAILGATE PARTIES IN NC STATE HISTORY TO LET THE STUDENTS
AND FANS KNOW WHAT IS COMING WHEN WE OPEN
CONFIDENTIAL

16. LEVERAGE POINT 4 - DELTA HOUSE HOSTS MONTHLY PARTIES WHERE
WE TAKE OVER OTHER BARS FOR A NIGHT AND SHOWCASE THE
DELTA HOUSE EXPERIENCE
CONFIDENTIAL
5,000 SF Venue- 1,070 People - $31K Sales 5,000 SF Venue- 1,170 People -
$36K Sales
7,500 SF Venue- 1500+ People projected
Sales tbd

17. LEVERAGE POINT 5 - PEOPLE LOVE OUR LOGO AND GEAR AND HAVE
OPENED THEIR WALLETS TO PROVE IT
CONFIDENTIAL
Over $65k in merchandise sales and we have not started construction!

18. LEVERAGE POINT 6 - WE HAVE A 40 PERSON/INFLUENCER “ALPHA
PLEDGE CLASS” WHO PROMOTE & MARKET DELTA HOUSE FOR FREE
CONFIDENTIAL
This Alpha Class is made up of campus leaders,
fraternity and sorority Social Chairs and Presidents,
local bartenders, nightlife security staff, Promoters
and other Local Raleigh influencers. They can’t do
enough for us and can’t wait for us to open.
We currently have a list of over 200 people who have
requested to be in the Beta Pledge class…and they
all work for free!

19. A COUPLE :15-:20 SECOND VIDEOS YOU MUST WATCH IN ORDER TO
FULLY UNDERSTAND
CONFIDENTIAL
NC State Vs Clemson Tailgate Video
https://www.instagram.com/p/CUdi8IxDtfF/
These can all be found at instagram.com/DeltaHouseRaleigh
Delta House 80’s in Aspen Party
https://www.instagram.com/p/CY45JwVgaQy/
Delta House Daisy Dukes & Cowboy Boots Party
https://www.instagram.com/p/CZuTz79j2mJ/
Delta House Alpha Class Introduction
https://www.instagram.com/p/CRr45f8DZoB/
NC State Vs UNC Tailgate Video
https://www.instagram.com/p/CW1oRBBDng6/
Delta House Location Reveal
https://www.instagram.com/p/CRfAcS1DJOj/

20. WHY RALEIGH? BECAUSE IT IS EXPLODING!
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21. WHY 3101 HILLSBOROUGH STREET?
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• Prime location at the very edge of NC State Campus
• 6,250 Square feet of brand new rentable space in a large off campus student housing
building
• Hillsborough Street had a moratorium on bars which was just lifted creating a
rush of new businesses
• 15,000 college students within walking distance of Delta House
• 3,500 upperclassman off campus apartments within 1,000 yards of Delta House