The document outlines several marketing campaigns managed by Jonathan Southall for technology companies such as 3Com Corp., Ingram Micro, Psion, Nokia, and TDK. The campaigns included advertising in trade publications and magazines, direct mail, email campaigns, microsites, sales support packs, and more. The document provides examples of collateral and describes Southall's responsibilities, which included overall campaign management, securing budgets, content development, copywriting, and working with agencies on delivery.

1. 3Com Corp. – UK Public Sector Advertising Campaign
Four-page spread. First of three
articles in GovernmentIT magazine.
Overview: Advertising and online campaign targeting
Public Sector IT decision makers through GovernmentIT
Magazine an online activities.
Responsibilities: Re-introduced the Switch to
3Com identity. Overall management of the
campaign working with the agency and 3Com’s
PR Manager to develop and deliver the completed
campaign.
Jonathan Southall

2. 3Com Corp. – UK Public Sector Advertising Campaign (continued)
Example email and
web site pages.
Jonathan Southall

3. 3Com Corp. – Switch to 3Com Channel Marketing Campaign
Email and landing page
Poster
Overview: Channel sales
support tools and
resources
Responsibilities: Re-introduced
the Switch to 3Com identity. Overall
management of the campaign
working with the agency to develop
and deliver the completed
campaign.
Jonathan Southall

4. 3Com Corp. – Switch to 3Com Channel Marketing Campaign (continued)
Image gallery
Identity Guidelines Example trade
advertisement
Jonathan Southall

5. 3Com Corp. – Switch to 3Com Channel Marketing Campaign (continued)
Product Cheat Sheet
Tent Card
Partner Resource CD
Jonathan Southall

6. Ingram Micro – Microsoft Vista Launch
Example of
Direct Mail
PC Retail
magazine wrap
Overview: Campaign to
support the launch of
Microsoft Vista.
Responsibilities: Overall
management of the
campaign – securing
budget from vendors,
Microsite
managing content
collection, copy writing and
scheduling email
communications. Worked
with the agency to deliver
the completed campaign.
Jonathan Southall

7. Ingram Micro – Networking Initiative Publication
Overview: Quarterly IMNS publication.
Responsibilities: Overall management of the publication – securing
budget from vendors, managing content collection and copy writing.
Worked with the agency to deliver the completed publication.
Jonathan Southall

8. Ingram Micro Networking Services – Networking Deals Insert
Overview: Insert distributed via Ingram Micro publications and Microscope
magazine.
Responsibilities: Overall management of the publication – securing
budget from vendors, managing content collection and copy writing.
Worked with the agency to deliver the completed publication.
Jonathan Southall

9. Psion Sales Support Pack
Overview: Sales support pack for use by partners – distribution,
resellers and retailers.
Responsibilities: Overall management of the publication –
design and layout, content collection and copy writing. Worked
with the internal design team to deliver the completed publication.
Jonathan Southall

10. Psion Gold Support Service Bulletin
Example pages
Overview: End user publication sent to all Psion gold members.
Responsibilities: Overall management of the publication –
design and layout, content collection and copy writing. Worked
with the internal design team to deliver the completed publication.
Jonathan Southall

11. Nokia Accreditation Programme
Certificate
Channel Recruitment
Advertisement
Accreditation Book
Window Sticker
Overview: Programme created by Hugh Symons and Nokia to deliver Responsibilities: Design, layout, copy and production and
mobile data training and recognition to resellers overall management of marketing execution and collateral
distribution
Jonathan Southall

12. Hugh Symons Mobile Data Branding Campaign
Example of Channel
Advertisement
Example of
Direct Mail
Product Catalogue
Responsibilities: Design,
layout, copy and overall
management of marketing
execution and collateral
distribution
Jonathan Southall

13. TDK Awareness/Recruitment Campaign – ‘Spy’ Campaign
Example
mailer
Overview: TDK had purchased GreyCell, a data card vendor and Example mobile data ‘surveillance’ pictures
wanted to increase awareness of their brand and portfolio and compete
directly against Psion Dacom
A budget of £20,000 was secured from TDK and the campaign Responsibilities: Concept, design, layout, art directed and copy,
comprised of a direct mail awareness campaign with both internal and and overall management of marketing execution and collateral
external incentive programmes. distribution
Jonathan Southall

14. Early Advertising and Concepts
First Advertisement:
Hugh Symons Mobile Data
Event Advertisement:
and Motorola.
Hugh Symons Mobile Data
Channel advert. Awareness Advertisement:
and sponsoring vendors.
Hugh Symons Mobile Data.
Channel advert.
Channel advert. Concept Advertisement:
Hugh Symons Mobile Data
and Palm. End user advert.
Responsibilities: Creative, design, layout, copy and production
and overall management of marketing execution and collateral
distribution
Jonathan Southall