This workshop will give you a more indepth look at Marketing Rocket extension for Joomla and how you can use it to generate leads and sales.

1. marketing-rocket.com
Dynamic Workshop:
Generate Leads and
Sales with a Sales Funnel

2. Review: The 5 Step Sales
Funnel Strategy
Today were going to work through the
core concepts of creating a sales
funnel
Lead Magnet Tripwire Core Offer Profit Maximiser Return Path
LOOK FAMILIAR?????

3. Intro to Landing Pages
Effective Landing Pages are laser focused
A single conversion behaviour.
One page, One offer!
Try for Zero distractions -> No exit links. No
sidebar. No fancy headers etc
NOTE: Sending Traffic DIRECTLY to landing
pages is not always an elegant solution. Lets
build a relationship first……

4. Wait…. How do I Target?
How to target if you cant send ads to a landing
page? A very simple way…
3 Simple Steps to Content Marketing!
1) Create a blog article that people interested in
your core offer would like (for example, a Solar
Panel Installer might write an article the top things
to know before buying a solar panel setup or a
calculator that shows expected savings)
2) Send Paid traffic to that article
3) Pixel Audience / retarget and offer them your
lead magnet!

5. Compelling page/offer and copy.
Consists of usually just a few Sections:
1) Solid Headline Calling out the offer
2) Sub Headline Giving more clarity on the offer
3) Bullet points advising on benefits (not features)
4) Social Proof (testimonials, videos, screenshot
examples)
Landing Page Content

6. Lets Build Your Funnel!
Step 1) Building a List – The Lead
Magnet
• Congruent with Core Offer
• High Value
• Quickly Consumed & Specific
Examples: Lists, Checklists, Short Guides,
Catalogues, Coupons, How-To’s, Free Tickets,
Samples, Trials, Contests, Online Tools,
Plugins, ‘Swipe Files’.

7. 2) Tripwire
Step 2) Creating Customers
• Congruent with Core Offer
• High Value/Low Cost
• Low Barrier of Entry, leads into core offer.
Examples: Physical Products, eBooks, Paid Webinars,
Software, Cheap Done for you Services (Cheap Domain
Registration, or Resturaunt Groupon Deals etc)

8. Tripwire Examples

9. 3) Core Offer
Step 3) Make the Sale – The Core Offer:
 What is your core business offering
 If you have multiple tiers, aim for the
middle, upsell to premium, down-sell for
others.
 Your Lead Magnet & Tripwire should be
congruent with this!

10. 4) Profit Maximiser
Step 4) Maximising Profits!
 Increase average Transaction per customer!
 Offer even more value to your customers by asking them if you can
help with anything else?
Examples: Subscriptions, Upsells, Cross-Sells, Bundles & Kits, High Ticket
Items or Services, Warranties, Service & Support, Affiliate Offers for
congruent or complimentary products & services.

11. Profit Maximiser Examples

12. 5) Return Path
Step 5) Increase Transactions Per Customer
 Exit Offers
 Organic Social Media (like Twitter, Facebook and LinkedIn)
 Loyalty Programs
 Content Marketing
 Outbound Sales Calling
 Ad Retargeting

13. Improving your bottom line
using Metrics
CRO
Conversion Rate Optimisation
 How many leads become sales
 Often optimised per page
 Can help yield more sales with
the same traffic
 Split testing and minor tweaks
can help
CVO
Customer Value Optimisation
 Calculation of an average
customers value through the
sales process
 Little known metric but highly
valuable to track
 When combined with other
metrics, Allows us to evaluate
the most we can afford to pay
per lead
VS.

14. Are you tracking yours or your clients
funnel performance metrics?
(hint you should be, and its easy & FREE!)

15. What Technology does a common
Sales Funnel Consist of?
Traffic Sources
Page Creation
Lead Management
Auto Responders
Examples: Social Media Ads, Search
Engine Ads, Content Marketing Ads, SEO
Examples: Lead Pages, Content
Management Systems, Unbounce
Examples: CRM’s such as Zoho,
Salesforce, Infusionsoft, Sage
Examples: Infusionsoft, Aweber
Mailchimp, Getresponse,
Analytics Examples: Google Analytics
VWO, Hotjar, Crazy Egg.
All in one:
(still pair with
analytics)
Examples: Marketing Rocket
(Joomla), Clickfunnels (SaaS),
SamCart (SaaS), Infusionsoft (SaaS)

16. • Create a Funnel using a step by step wizard
• Deploy Landing Pages & Auto Responders
• We deploy this for ALL websites!
All our new sites have lead gen!
Live Demonstration

17. Question Time!
Special Joomla! Day Offer
10% off ANY Marketing Rocket
Subscription Purchase!
Enter Coupon Code JDAY2017
marketing-rocket.com

18. Ideas for
Discussion:
- Closing the deal, the bulletproof client meeting to close
the sale.
- Pricing Strategy, GET PAID MORE! (Value Based).
- What about traffic? Go the to traffic store and buy it!!!
- Building out a package.
- How to scale for large or small clients, is holistic
approach achievable for small business?
- Copywriting and websites, why your website isn’t
working! (benefits, features, pain points and more!)
- Website Critique – Someone put their website up for
critique!!

19. FREE VALUE!!!
I’ve decided to give away some AWESOME
FREE value…
- Step by Step 5 Step Sales Funnel Ebook
(short, sweet and to the point).
- The Ebook/Lead Magnet Guide, A simple
step by step writers guide (give it to your
copy guy or client or do it yourself!)
- Copy Swipe – Step by steps or exact copy
paste templates for simple yet effective
emails and sales copy!
BRING YOUR BUISNESS CARD OR PUT YOUR
DETAILS ON THE SIGNUP SHEET!