1. You can’t increase profitability without knowing
your customers inside and out
FOOTFALL:
COUNT THEM. CAPTURE THEM. CONVERT THEM.
www.footfall.com + 44 (0) 121 711 4652

2. PAGE 2
Count them. Capture them.
Convert them.
The key to increasing profitability is knowing
your customers inside and out – turning this
knowledge into insight has been our passion for
over 20 years as a global retail intelligence expert.
FootFall’s vision is to deliver business enhancing information
to retailers and retail property owners, based on a deep
understanding of consumer behaviour.
We work alongside retail organisations in the development
of our products, listen to their needs and help them better
understand their customers, to boost their performance in a
fiercely competitive market.
Through our solutions, thousands of retailers and shopping
centres worldwide are increasing revenue, improving
profitability, uncovering amazing customer potential – and
benchmarking this success between stores and sites.
Why should you join these businesses as an FootFall client?
Put simply, we help your business to improve operational
efficiency, to give you the competitive edge.

3. Site Analytics – Total Consumer Activity Insight
Wherever and however they shop, consumers
create a wealth of valuable information. FootFall’s
Site Analytics solutions consolidate this data from
multiple sources into a single, detailed view of
customer activity – from which better business
decisions can be made.
Our solutions are more than a means of centralising key information;
they enable your business to analyse and measure key performance
indicators, in order to make profit generating decisions. It’s a case of
turning business information into business intelligence.
We understand that each area of your business will benefit from access
to different types of information. That’s why we’ve created two user
interface options – Site Analytics and Site Analytics Expert – to deliver
the most appropriate insights to individual users.
PAGE 3
Underpinned by the same consistent data sources, our solutions provide
complete insight into consumer activity at multiple levels, including:
Intra-day insight – empower
store and centre managers
to make actionable and
timely decisions that drive
performance; immediate
takeaways that they can act on
Trends insight – empower
analysts and head office
personnel with detailed
analysis, to assess campaign
effectiveness and business
performance planning

4. How Site Analytics works
Site Analytics combines key data streams – from sales and workforce
activity to footfall, weather and consumer movements, and much more – to
create a 360 degree overview of shopper behaviour on a single platform.
It has the flexibility to incorporate existing business data assets, so that
nothing is wasted or duplicated.
Sales
Staff
Online
Visitors In-Store
Queue
Weather &
Events
SITE
ANALYTICS
Key benefits
Site Analytics – Total Consumer Activity Insight
Analyse consumer behaviour at macro and micro
level – including an hourly breakdown updated
throughout the day
Consolidate multiple data measures on a
single platform
Customise dashboards for different users within
your business
Benchmark performance through analysis of
data by site, region or business-wide
Distribute reports via email on a daily/weekly/
monthly service level
Structure reporting to suit business hierarchical
grouping such as management territories, store
formats or geographical regions
Receive technical support from an expert FootFall
consultant
PAGE 4

5. Finding the Right Solution for Your Business
How can Site Analytics
enhance your business
performance?
In today’s closely contested retail
environment, a ‘one size fits all’ solution
is not enough to gain competitive
advantage, or helpful to all users within
your business. That’s why we’ve created
a tailored interface for site and area
managers.
As the first and last point of contact
with shoppers, Site Analytics enables
managers to monitor, analyse and –
most importantly – act on performance
measurement situations.
Our solution now features a unique
Interior Analytics capability, enabling
users to understand anonymous visitor
movements and create informed views
of what happens beyond the entrance.
Customer insights
• How do visitor volumes change by
hour, week, month and year. Is there
a trend which can be anticipated and
be prepared for?
• What journeys do visitors take
around your store or centre, what
area of the store is drawing them in?
• What are the visitor dwell times
within key areas of your store, such as
changing room and POS waiting times?
• What proportion of your customers
are repeat visitors and do they
concentrate in key areas of your store?
• What marketing activities are driving
unique visitors to your store, driving
your footfall?
• Are there clear differences in shopper
behaviour between stores and centres,
which explain performance variances.
Store insights
• What proportion of passing shoppers
come into your store?
• How do conversion rates and average
transaction values vary by hour, day,
week, month and year?
• Which staff to visitor ratio is most
profitable? When are conversion
rates or customer service levels being
compromised?
• How are marketing promotions
driving loyalty by increasing
frequency and lengths of visits to the
store? How is this impacting sales
numbers?
• Which marketing activities drive the
greatest return on investment?
• How is each store performing when
benchmarked across similar stores,
regions – or your entire network?
Shopping Centre insights
• Which retail outlets are the most
popular? Where can rental incomes
be optimised by changing the mix
of retailers, or their locations in
the centre?
• What is the sales per head or per
square metre for each retail unit
within the centre?
• What are the opportunities to see
(OTS) in key digital media locations
and how can this drive incremental
revenues?
• Which marketing activities improve
loyalty and increase the frequency of
customers visits? Which campaigns
drive new visitors?
• How many customers are using
facilities such as food and beverage
outlets, service areas?
• What changes can you make across
your centre to increase dwell times?
• How is each centre performing when
benchmarked across your portfolio?
Site Analytics - who’s it for?
Store and centre managers, regional operations
PAGE 5

6. Site Analytics
What will users see?
Our Site Analytics solution can be personalised
to individual retailer, centre or user requirements,
providing direct access to the data streams most
relevant to your job role – without unnecessary
complexity.
Detailed analysis can be performed on an hour-by-hour
level, enabling users to make timely decisions during
the day, in order to maximise profitability.
The application is mobile-optimised, granting access
to key performance data from desktop, tablet and
mobile devices. Users can also choose how information
is displayed; for example, pulling out key data streams
such as daily traffic, sales and conversions as numbers,
rather than displaying the results in graph format.
PAGE 6

7. Site Analytics Expert is based on
the same data platform as our Site
Analytics solution, with added analytics
tools and reporting functions.
It’s ideal for advanced users and head
office personnel, who require detailed
analytical capabilities to explore wider
trends across your business.
Who’s it for?
Head office personnel, including
business insight analysts and product
managers, directors of finance,
marketing, operations, and board
members.
PAGE 7
Site Analytics Expert
How can it enhance your
business performance?
By combining data relating to a huge range of
critical business metrics, Site Analytics Expert
converts an overwhelming stream of information
into actionable business insights.
To enhance this solution, FootFall has created
analysis tools and reporting templates,
so users can communicate key information
throughout your organisation.
Data streams that can be
compared and analysed
• Visitor footfall by hour, day, week,
month and year
• Shopper movement and dwell times
• Staff to visitor ratios to assess returns
against costs
• Marketing promotion revenues
• Online data
• Customer survey results
• Benchmark performances across stores or
shopping centres
In the Store
• Sales figures, broken down by category
• Conversion rates
• Average transaction values
• Queue performance
• Loyalty card data
In the Shopping Centre
• Rental income
• Retail performance, sales per head and
per square metre
• Outlet vacancy rates
• Car park data

8. Site Analytics Expert
What will users see?
The Site Analytics Expert dashboard has been optimised for use on desktop
devices.
Clear web-style pages present users with a comprehensive range of analytics
tools. From this, they can measure, interpret and act on key data – for use in
campaign evaluation, business reviews or planning/forecasting.
Predefined reporting templates enable users to quickly and efficiently
communicate their findings throughout your business.
PAGE 8

9. Benefit Enablers Benefit Achievers
Measure Integrate Analysis Discover action
data technology people process
customer data
capture
and relevant
complimentary
data feeds
integration into
secure cloud
platform
client self-
service access
to reports and
dashboards
recommendations
for business
improvement and
value generating
action plans
regular analysis
and discovery of
insights by a
global team of
analysts
PAGE 9
Consultancy - Uncover Amazing Insight to Increase Profitability
FootFall believes in acting on insight to ensure
the value we create delivers a rapid and
measurable return on your investment. Above
anyone else, FootFall understand and recognise
that this is the challenge for all retailers when
investing in technology.
This is why we have a team of dedicated consultants on hand to help you unlock and
realise the potential revealed in your data.
We don’t just give you the tools to make informed business decisions; we support you
with recommendations and action plans for tangible performance improvement, so you
can deliver on the promised return on investment and drive business performance at
regional and global level, whether on a pilot project or through full deployment.
Based on the principles of our Visitor to Customer strategy, FootFall provides a range of
services which complements the needs of our clients. In addition to bespoke consulting
engagements based on individual client guidance and specification, we have created a
wide range of business insight packs that focus on all the key retail issues.
These packs are designed to reveal unrecognised insights and offer advice and
recommendations, for measuring in-store performance and optimisation, comparing
relative online versus in-store sales performance and measuring and predicting seasonal
trends, as well as the impact of peak trading periods, such as Easter Weekend, Black
Friday or Golden Week

10. How are economic, social,
cultural and political
events in your region
impacting retail traffic?
Our globally recognised,
market-leading index can
provide the answer.
FootFall’s Global Retail Traffic Index has tracked
shopper numbers across the world for over
twenty years, providing a barometer of shopper
confidence.
Relied upon by retailers, shopping centres, media
outlets and expert commentators internationally,
it is a consistent and trusted benchmark for
consumer retail activity – both to measure
performance in attracting visitors and to forecast
likely future footfall levels.
Through our index , you can understand and
benchmark performance from store to store, or
determine best practice for each location, based
on profile. You can also analyse the impact of
factors such as the weather, public holidays,
sporting and cultural events, economic issues
and political changes on each location.
Our Indices are published on a weekly and
monthly basis, with regional breakdowns
available in many areas. We also produce
detailed performance reports within many
markets – for example consumer activity within
retail parks, department stores and city centres.
In addition, FootFall provides bespoke
indexes for hundreds of our clients, enabling
them to compare results on a like-for-like
basis, and identify where opportunities for
improvement exist.
FootFall’s Global Retail Traffic Index
– the industry benchmark of shopper confidence
PAGE 10
OCTOBER
SEPTEMBER
AUGUST
JULY
JUNE
MAY
1.6
-1.9
-0.1
-3.7
1.3
3.1
1.3
-1.7
-0.2
-1.0
-0.5
-0.8
5.4
-65.1
-12.3
-14.3
-0.9
27.1
-1.6
-0.3
-0.5
1.8
-0.2
-
FootFall
MONTH ON MONTH
% charge
FootFall
YEAR ON YEAR
% charge
Retail Sales
MONTH ON MONTH
% charge
Consumer Confidence
MONTH ON MONTH
% charge
* Above visuals for presentation purposes only

11. PAGE 7
www.footfall.com @footfallinsight
About FootFall
FootFall is the leading global retail
intelligence service, enabling international
retailers and shopping centres to
understand their customers inside and
out, and generate greater profits from
that insight.
FootFall has been providing actionable
insight into consumer behaviour for 20
years and now acts as a trusted advisor
to retailers and shopping centres in
Europe, Asia and the US.
Our customer insight solutions are used
in 40 countries by thousands of retail
businesses, all of whom want to gain
greater understanding of customer
behaviour and key performance
indicators such as sales conversions,
staff productivity and promotional
effectiveness, in order to make profitable
business decisions.
In 2014, FootFall launched Interior
Analytics, a new solution that uses the
latest connectivity technique to track
customers as they move around your
store or shopping centre. Available as a
standalone service or to enhance our Site
Analytics solutions, which captures all
of your business data, Interior Analytics
provides our most detailed insight
into what is affecting your business
performance.
To find out how FootFall can improve your profits visit
www.footfall.com or contact our team in your region on + 44 (0) 121 711 4652.
PAGE 11

12. www.footfall.com @footfallinsight
To find out how FootFall can improve your profits visit
www.footfall.com or contact our team in your region on + 44 (0) 121 711 4652.