1.
PERSONAL BRAND EXPLORATION
Jorge Rivera
Project & Portfolio I: Week 1
January 8, 2023

2.
My name is Jorge Rivera and I was born and
raised in the small island of Puerto Rico.
Growing up in Puerto Rico you either play
baseball or basketball. The rich culture also
involves music which is something that
shaped me up as a kid. I ultimately decided to
play baseball and it became my passion. My
parents explained to me that if I disciplined
myself and stayed true to my passion I could
earn a scholarship to play the game I loved.
That is what I did. I dedicated myself to the
game of baseball which earned me a
scholarship to play Division 1 baseball.
Throughout that process I fell in love with
sports and the industry behind it.
IDENTITY

3.
PROFESSION
Potential Job Titles:
• Broadcast Announcer
• News Analyst, Reporter
• Executive Producer
SAGE BRAND ARCHETYPE – By
obtaining the knowledge through research and
self reflection, I can observe sports from a
different lens that the casual fan would.
Therefore, I can teach and understand how the
different aspects of sports affect the audience
which gives them, in some cases, many different
opinions. Always maintaining objectivity and
responsibility with the consumer and with what is
being informed.
Sportscasting for Sports Media

4.
Employers
TARGET AUDIENCE
Taylor Monti
Outreach Plan:
• Create a demo showcasing my talents on camera and
off camera.
• Connect through LinkedIn. Message including my
information on what I do.
• I would follow up weekly through LinkedIn. When there
is a response then I can follow up through email.
Talent Acquisition at ESPN
Keiko Noda
Outreach Plan:
• Research FOX Sports to understand what they look for
in a future employer.
• Connect through LinkedIn or through FOX Careers
webpage.
• Follow up with different showcases of my talents.
Human Resources at FOX
Sports
Kade Rodehau
Outreach Plan:
• Create sports content using my different skills with
Adobe.
• Connect through LinkedIn or using Bleacher Report’s
website.
• Follow up with a strategy according to the feedback
they give me.
HR Business Partner at
Bleacher Report

5.
GOALS
Short Term: (Immediately After Graduation, 2024)
• Establish myself as a content creator and producer at one of the
big sports media companies. (ESPN, FOX Sports, Bleacher
Report, The Ringer.
‣ I will grow my brand withing the sports media industry
creating the best possible content while bringing in results.
Increase social media following 20% by August, 2024.
Mid Term: (2032)
• Start my own production and media company. Create an emotional
connection with a large audience.
‣ My brand will be known and revenue will increase 30% by
December, 2032.
Long Term: (2040)
• Have my own sports media production company up and running.
Doing business with other colleagues in order to grow sports in a
safe and researched way for the youth in Puerto Rico.
‣ I will grow my philanthropic work in Puerto Rico by
combining sports and culture in order to create a
connection with the youth. My monetary investments to the
kids will increase 40% by December, 2040.

6.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
SOFT
HARD
Novice / Adept / Expert
Adapt (different work enviroments) Novice / Adept / Expert
Bilingual (Spanish, English) Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Computer (Adobe, etc.)
SOFT
HARD
Novice / Adept / Expert
Novice / Adept / Expert
Communication Novice / Adept / Expert
Analytical Thinking Novice / Adept / Expert
On camera presence
Technology

7.
PROMISE
I help baseball lovers have a better
understanding of the game by
delivering the information from a
unique point of view.

8.
CREDENTIALS
Work Experience:
• Enterprise Car Rental
• MGT 422 Final Project: CVS Financial
Analysis for the year 2019
Education:
• Finance, B.S., Alabama State University
2022
• Sportscasting, B.S., Full Sail University (Exp. 2024)
Leadership Roles:
• High school baseball team captain in
2018.
• Part of senior leadership in Division 1
baseball program, 2022.

9.
COMPETITION
Richie Bozek
Industry Experience:
• Video Intern
• Production Assistant
• Associate Producer
• Producer (The Ringer/ Spotify
Education:
• James Madison University
Leadership Experience:
• Producer
• Associate Producer
Skills and Proficiencies:
• Social Media- 7 endorsements
• Editing- 6 endorsements
• Journalism- 6 endorsements
Jorge Rivera
Overall Online Presence:
• 400 Connections. Good profile but not great.
• Above Average 86 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• Alabama State University
Leadership Experience:
• Baseball team captain
• Part of senior leaders at baseball program
Skills and Proficiencies:
• Communication- 0 endorsements
• Critical Thinking- 0 endorsements
• Storytelling- 0 endorsements
Overall Online Presence:
• Not customized. 2 connections. No banner
• Grade: Poor, 65 out of 100

10.
COMPETITION
Evan Mack
Noteworthy Experience:
• Broadcast Journalist at The Ringer on Spotify
• Broadcast Radio at ESPN
Jorge Rivera
HEADSHOT HEADSHOT
Industry Experience:
• Broadcast Joarnalist
• Brand Specialist
• Content Ceator
• Digital Production
Education:
• Full Sail Univesity
Skills and Proficiencies:
• Entertainment- 6 endorsements
• Television- 5 endorsements
• Video Editing- 3 endorsements
Overall Online Presence:
• A well created profile page with more than 500
connections. Very detailed and precise.
• Grade: Superior, 95 out of 100
Industry Experience:
• None
Education:
• Alabama State University
Leadership Experience:
• Baseball team captain
• Part of senior leaders at baseball program
Skills and Proficiencies:
• Communication - 0 endorsements
• Critical Thinking - 0 endorsements
• Storytelling - 0 endorsements
Overall Online Presence:
• Very undetailed not completed profile.
• Grade: Poor, 65 out of 100

11.
Brand Position
“Georgie’s Talk”
For sports fans who want to be informed,
entertained, and taught I provide an
honest, objective, and well researched
content supported by my beliefs and
experiences because not every narrative
in sports should be delivered with
superficial information.

12.
NETWORKING &
MARKETING
Industry Events & Organizations
• Sportel-Rendez-Vous Miami
‣ May 10-13 | Miami, FL
• World Congress of Sports
‣ April 18-19 | Los Angeles, CA
• Name of event or professional organization
‣ DATE | LOCATION
Digital Marketing
• Primary Content: Deliver the different stories in sports that
specific day or week. Provide the audience a chance to give
their opinions as I myself also give a take on the different
topics.
• Primary Tools: Attack Instagram, Twitter, and Tik Tok
everyday with at least one content.
• Website: I will provide my portfolio to different people in the
industry that can get sponsors and help grow my brand
through social media.

13.
PROFESSIONAL DEVELOPMENT
Mentor
• An experienced, respected, and well portrayed
professional who I connect with. They should be
honest, authentic, and supporting their words with
action.
Formal Education
• Sports Management
• Sports Data Analytics certification
Technical Skills
• Communication (delivery, articulation)
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Time Management
• Confidence
• Problem Solving

14.
Jorge Rivera
You know there are certain individual who have the wrong perception of
different stories? Well, what I do is I provide the right information and deliver
the story from a unique perspective for the individual to have a better
understanding. In fact, it is a common belief that Dereck Jeter was the best
at his position but when you tell the story the right way, there is data and
numerous examples that would disapprove this thought..

15.
REFERENCES
SBJ WCOS 2023 - Events.sportsbusinessjournal.com.
https://events.sportsbusinessjournal.com/2023-wcos.
“Occupation Keyword Search.” O*NET OnLine,
https://www.onetonline.org/find/quick?s=sportscaster.
Network, Ringer Podcast. “A Deep Dive into #Annihilation with
@Malloryrubin and @netw3rk on @binge_mode.
Pic.twitter.com/stidysy3ky.” Twitter, Twitter, 2 Mar. 2018,
https://twitter.com/ringerpodcasts/status/969691640968261632
?lang=es.
Taylor Monti - Recruiter - ESPN | LinkedIn.
https://www.linkedin.com/in/taylormonti.
Keiko Noda - Manager, Human Resources - Fox Sports |
Linkedin. https://www.linkedin.com/in/keiko-noda-b221191a.
Richie Bozek - Producer - the Ringer | Linkedin.
https://www.linkedin.com/in/richie-bozek.
Evan Mack - Broadcast Journalist - Audacy, Inc. | Linkedin.
https://www.linkedin.com/in/evantmack.
“Sports Business Conferences.” Score and Change, 26 Sept.
2022, https://www.scoreandchange.com/sports-business-
conferences/.