José Francisco Benítez Valera

Venezuela Venezuela

Grouper Professional Products Division (L'Oréal Professionnel & Kérastase)

Apparel / Fashion

Define the brand strategy in the local market in line with the international brand positioning; contribute to growth by driving new product launches and pillar products. - Build, develop and manage a strong and talented team, train them and develop their marketing expertise and know-how. - Define the strategic orientations and the 3-year marketing plan for the category, monitor the portfolio (new launches, pillar products’ renewal and animation of core catalogue) - Manage the collection and analysis of consumer and market insights for the category, share findings with the zone to ensure the consistency of new product development with the country’s needs. - Implement new launches and...