7 non-negotiable roles of Human Resource Management
How to Use Social Media for Recruitment
1. How to Use Social
Media for
Recruitment
“It’s personal, not just a business!”
American Chamber of Commerce
28 March 2014
2. Josef Kadlec
Faculty of Nuclear Sciences and Physical Engineering in Prague
Software Engineer for an international software house – Prague/Netherlands
One of the first IT LinkedIn recruiters in the Czech Republic with own agency
The notorious author of the independent LinkedIn book
People as Merchandise: Crack the Code to LinkedIn Recruitment
Social media recruitment trainer and consultant
3. Milan has been working in
recruitment for over 14 years
and lead over 350 employees
across CEE region.
Josef is the very first
LinkedIn Certified
Professional - Recruiter in
CEE region.
+
=
4. Milan has been working in
recruitment for over 14
years.
Josef is the very first
LinkedIn Certified
Professional-Recruiter in
CEE region.
9. • The success story of one passive candidate
• 75% of candidates are passive ones
• Why does Google need to focus on passive candidates
as well?
Active versus Passive Candidates
12. • Around 280 000 000 users – 2 new members every second
• Impact in over 200 countries
• One the most visited websites on the Internet
• Competition: Viadeo, XING, GoldenLine, BeKnown, WSJ
• Twitter, Facebook, Google+, Instagram, Pinterest?
• IPO (versus Heidrick&Struggles, Monster Worldwide)
Social Media Recruitment = LinkedIn
20. • LinkedIn has no brain, you have to use your own
• LinkedIn cannot predict what you are looking for and is
not able to determine relevance (keyword relevance?)
• False positives are OK to some extent – do not
overspecify your search queries
LinkedIn Database
21. Do not judge candidates based on their LinkedIn
profiles
22. Once you proceed with a search on LinkedIn, search
results will not only include relevant candidates but also
exclude other relevant candidates you might not be aware
of.
23. We are filtering the employees of the “big four” Czech
audit companies:
KPMG
PricewaterhouseCoopers
Ernst&Young
Deloitte
(KPMG OR PricewaterhouseCoopers OR Ernst&Young OR Deloitte)
25. (KPMG OR PricewaterhouseCoopers OR Ernst&Young OR Deloitte)
1 607 users in the Czech Rep.
333 860 users globally
(KPMG OR PWC OR "Price Waterhouse" OR
"PricewaterhouseCooper" OR "PricewaterhauseCoopers"
OR "Price Waterhause" OR Ernst&Young OR
"Ernst & Young" OR EY OR Ernts&Young OR
"Ernts & Young" OR Deloitte OR Deloite OR Delloite
OR Deloite)
2 238 users in the Czech Rep.
524 829 users globally
26. (“University of Economics” OR “Faculty of Finance and Accounting” OR “Faculty
of Business Administration” OR “Faculty of Economics” OR “Faculty of Economics
and Management” OR “International Prague University” OR “College of information
Management and Business Administration” OR “University of New York in Prague”
OR “Metropolitan University Prague” OR “Banking Institute” OR “University of
Finance and Administration” OR “University of Economics and Management” OR
“Jan Amos Komensky University Prague” OR “Vysoka skola ekonomicka” OR
“Fakulta financi a ucetnictvi” OR “Fakulta podnikohospodarska” OR
“Narodohospodarska fakulta” OR “Fakulta ekonomiky a managementu” OR
“Vysoka skola manazerske informatiky a ekonomiky” OR “Metropolitni univerzita
Praha” OR “Bankovni institute vysoka skola” OR “Vysoka skola financni a spravni”
OR “Vysoka skola ekonomie a managementu” OR “Univerzita Jana Amose
Komenskeho”)
27. Implicit Search
Java developers who do not state the keyword Java on their LinkedIn profiles.
(JEE OR J2EE OR J2SE OR J2ME OR JEE OR JavaEE OR JavaSE OR JavaME
OR JEE6 OR JavaEE 6 OR JDK OR JRE OR JSF OR JSTL OR JSP OR
RichFaces OR Struts OR Spring OR “Spring MVC” OR “Spring BlazeDS
Integration” OR “Spring Security” OR “Spring Web Flow” OR “Quartz Scheduler”
OR “ORM Hibernate” OR JUnit OR FlexUnit OR “RIA technology“ OR AIR OR
Maven OR jFrog OR Netbeans OR “HUDSON CI”) -java
28. Implicit Search
Java developers who do not state the keyword Java on their LinkedIn profiles.
SCJA OR SCJP OR SCJD OR SCWCD OR SCBCD OR SCDJWS OR SCMAD
–java
29. Keywords:
(database OR databases OR databaze OR databazi) (designer OR design OR
designing OR designed OR navrh) oracle
(financial OR finance OR bank OR banka OR bankovni) (statement OR statements
OR vypis)
Title:
(“software engineeer” OR “software enginer”
OR “software enginneer”)
Semantic Search
30. The following numbers are valid for the Czech Republic:
– Manger: 322
– Asistant: 386
– Enginer: 25
– Acountant: 25
– Enginneer: 8
– Resercher: 17
– Markiting: 1
– Recruitement: 6
Hundred thousands appearances with a global perspective.
Examples of Misspelled Titles and Their Frequency
31. • You recruit the same profiles regularly of often
• Your search is effectively targeted – at least 75% of relevant candidates
• Your search has not more than one hundred results.
• What if I hit the rock bottom and there are no further users to connect
with?
Search Automation
38. Connect with me on LinkedIn and stay up-to-date
www.linkedin.com/in/josefkadlec/
Recruitment Training and Certifications
www.RecruitmentAcademy.cz
Recruitment solutions – contingent search, selection
services, RPO and talent pipelining
www.goodcall.eu
Happy headhunting
Where to Go for Further Information