Joseph Leveque

Shanghai City, China China

Digital Strategist | China Digital Ecosystem & Wechat Expert

Consulting / Advisory

Shanghai-based Corporate Strategist turned Digital Strategy Consultant, with a strong focus on building consumer value. My current obsession is the incredibly fast-paced Chinese digital ecosystem: I have the chance to work in an environment at the very edge of the profound transformations smartphones are bringing. Our present here is the future for the Western world. I am on that never-ending learning road of making sense of the latest developments happening in China, and understanding how to put them to business use. Wechat is currently a big area of focus, as I believe it is a fantastic channel to build consumer value.