Joseph L. Seals
Sales Executive & Business Development Professional
PO Box 1154, La Mesa, CA 91944 - Ph: (619) 384-7547
Email: thesocalway@aol.com
QUALIFICATIONS & SELECTED ACHIEVEMENTS
 15+ years of Business Development, Account Management, Sales,
Operations, Client Relations, Territory Development and
Marketing Management experience with a proven track record of
success.
 Developed, implemented, communicated and executed innovative
marketing, sales strategies and action plans; helping grow SoCal
Mobile Auto Detailing & Car Wash to $180k annually and from
one employee to 11.
 Expertly build customer relationships through strategic
communications with key customer decision makers ensuring
satisfaction with services, and providing additional client
education; ensure customer educated in emerging industry trends
related to the clients needs.
 Effectively hired, trained and managed personnel; directly
involved in the development process for team members greatly
improving operational procedures and profits.
 Expertly balanced investment growth, referral activities,
customer follow-up, prospect building, compliance, and personal
growth / development.
 As the Director of Sales for Document Technologies, Inc., quickly achieved financial wellness for the
company by meeting and exceeding budgeted sales revenue and operating income on a consistent basis;
grew company 121% of projection in first year.
 Possess outstanding account retention skills, excellent product presentation and negotiation capabilities,
a driving passion for excellence and high quality of work.
PROFESSIONAL SUMMARY
Hands on visionary with advanced business development, management, and sales expertise. Strong skill set in
managing, analyzing, and implementing complex procedures. Combine sound time and resource-management
skills to implement strategic business and operational initiatives to enhance productivity, quality, client service
and overall bottom-line performance. Polished interpersonal and rapport-building skills significantly enhancing
growth, profits, and return on investment.
Excellent skills in employee management / training, client relations, sales, and communication in a cutting-edge
environment; confident in abilities and committed to performance excellence, providing stability and growth in
diversified environments; prepared to apply solid background in operations management and business
development toward driving domestic business growth.
KEY SKILLS & AREAS OF EXPERIENCE
BUSINESS DEVELOPMENT: Manage all aspects of business operations; consistently exceed revenue goals by actively
prospecting for new customers, effectively prioritizing leads and working with new and innovative sales initiatives to
expand business and obtain valuable referrals; proficient in Microsoft Office Suite.
CAREER EXPERIENCE
SoCal Mobile Auto Detailing & Car Wash; San Diego, CA March 2007 – Present
Director of Business Development
 Expertly Develop new accounts through lead acquisition; managing and growing opportunities, possess three
accounts generating $4k to $10k dollars a month - approved as the only car detailer on site at San Diego
International Airport.
 Successfully landed every account attempted single-handedly through business-to-business skills.
 Assessed problem areas which resulted in increased productivity and profitability; implemented innovative ideas
regarding marketing efforts; promoted business by having featured on Fox News as well as the front page of the
San Diego Union Tribune.
 Directly responsible for website development and maintenance (http://www.thesocalway.com /
http://www.autodetailingsandiego.com).
 Total Account & Relationship
Management
 Tactical Alliance & Partnership
Development
 Light AR & AP
 Key Account Acquisition &
Retention
 HR & Training Procedures
 Market & Competitive Analysis
 New Business Development
 Tracking Sales Reports & Activity
 Consultative/Solutions Selling
 Sales & Sales Support
 National Accounts
 Systems & Process Improvement
 Operations Management
 Corporate Vision & Strategy
 B2B Sales
 Contract Negotiations
 Communication Skills (Spoken &
Written)

SoCal Mobile Auto Detailing & Car Wash Experience Con’t
 Reviewed proposals, presentations, and pricing; coached 11 team members.
 Effectively implemented and monitored key program components, including employee performance, sales plans,
performance appraisals, and professional development.
First Digital Solutions (First Legal Network); San Diego, CA April 2010 – July 2011
Director of Operations
 Expertly implemented and developed a litigation support division to promote First Legal’s 25 years in the legal
services industry, leveraging fifteen years of litigation furtherance expertise, starting department from nothing.
 Ensured the execution of tactical and operational segments of the sales plan and assisted sales team members.
 Solved complex operational issues, leaving company management satisfied with solutions provided.
 Designated appropriate facility and negotiated lease for said facility.
 Developed and implemented policies, pricing, and procedures for newly formed department.
 Solely responsible for the recruitment and hiring of a production manager to handle daily production projects.
 Expertly cross-trained departments to have proficient understanding of litigation support.
 Adroitly formed sales strategy designed to leverage the company’s 25 year old database.
 Expanded division to profitable status after only three months and consistently met and exceeded quotas set by
VP of First Legal Network - Competitively designed strategies to win accounts.
Document Technologies, Inc.; San Diego, CA February 2006 – March 2008
Director of Sales
 Directly responsible for managing, fostering, and overseeing an expert sales team within a distinctly defined
geographical region through the proficient use of highly developed marketing strategies.
 Participated in account reviews for top accounts and prepared sales and activity reports.
 Provided direct and intensive management of personnel, equipment, and all other company assets.
 Achieve increased revenues, generation of new business, and achievement of budget profit.
 Optimized revenue growth through the development of a high performance team by recruiting and training.
 Ensured successful completion of directed activities by sales team members by preparing action plans.
 Designed error reports, addressed deadline compliance, and coordinated sales tracking, revenue and activity.
 Achieved financial wellness for the company by meeting and exceeding budgeted sales revenue and operating
income on a consistent basis; grew company 121% of projection in first year as Director of Sales.
Merrill Corporation; Los Angeles, CA March 2004 – February 2006
Account Executive
 Expertly managed the greater Los Angeles territory, including downtown and areas north and east of downtown;
consulted with some of the world’s largest law firms; including White & Case; Mayer, Brown, Rowe & Maw and
Kirkland & Ellis; oversaw management of over 40 accounts and performed extensive territory work in San Diego.
 Utilized a wide range of skills to develop a new territory in downtown Los Angeles.
 Created enticing incentives, generated highly useful cost analyses, and successfully negotiated contracts with both
executives and paralegals; identified competitive methods to obtain accounts over the competition.
 Created a highly profitable business environment by finishing at or above plan 20 out of 23 months.
Accudigital Legal Services; San Diego, CA October 2002 – February 2004
Account Manager / Customer Service Representative
 Sold reprographics and litigation support services immediately upon joining the startup company, performing
heavy prospecting through cold calling, door knocking, and referrals with great success; promoted to Account
Manager after only three months.
 Utilized business knowledge to successfully vie for accounts against competition.
 Increased market share in territory by forming strong professional relationships with clients.
 Referred to accounts, formed and utilized incentives, delivered cost analyses, and successfully negotiated
contracts with managers and paralegals to achieve maximum profitability with reprographic solutions.
 Recorded the highest sales performance of any representative in company history; achieved high of 118% of
projection for plan year 2003.
American Legal Copy; San Diego, CA October 1998 – October 2002
Account Manager / Senior Customer Service Representative
 Quickly promoted from Customer Service Representative to Account Manager; achieved and surpassed quotas set
by Sales Manager in role as Account Manager - trained in legal sales at the Beckham Institute in Dallas, TX.
 Provided service and assistance to a territory with average revenue production of $65k per month.
 Consulted extensively and as a result developed a thorough familiarity with downtown San Diego businesses.
 Formulated, coordinated, and managed over 40 major legal and commercial accounts.
 Achieved membership in the $100,000 club after a mere four months as Account Manager; grew account revenue
by more than 400%; displayed reliability by consistently meeting company goals for order receipt.
EDUCATION / SALES TRAINING / CAREER DEVELOPMENT
Springfield College - B.S., Human Services Projected Completion - 2017
Training: Sales (Legal Industry) Beckham Institute; Dallas, TX / World-renowned XEROX Sales Training / DTI
Certified EDD Training Program