Consumption rates for video are astounding. When determining who your ideal client is, it’s not a matter of if they watch video (self produced, non-network television), but how much and where?
Are you taking advantage of video? Reasons to start:
- A picture is worth a thousand words, A video is worth a million
- Say more with less
- People are reading less and want to know what your brand is saying
- Paragraphs of copy are glanced over or labeled as TLDR
- Your business needs thumb-stopping content
Joe Skibbie of JRS Mar/Com reviews current statistics, shares wins and losses from clients, and outlines what you need to incorporate video into your marketing efforts in 2022.
2. WHY VIDEO? WHY NOW? Presented by Joe Skibbie, JRS Mar/Com
Digital Marketing Strategist Been
helping businesses “Be Seen” and
“Be Heard” for more than 20
years.
Industries Served:
Service
Hospitality
Manufacturing
Not-for-Profit
Publishing
IT
Entertainment
Memberships:
Arlington Heights Chamber
The GOA Regional Biz Assoc.
Crossroads Chamber
Valparaiso Chamber
Crown Point Chamber
MY WHY:
#BeSeen & #BeHeard
3. TABLE OF CONTENTS:
Why Video?
• Raised Bar
• Consumption #’s
• Engagement
• Tracking/Reporting
Why Now?
• First to 50M
• Always On
• Consumption/
• Engagement
Follow us @jrsmarcom
4. WHY VIDEO? WHY NOW? Presented by Joe Skibbie, JRS Mar/Com
RAISING THE
BAR
• Business Card
• Brochure
• Flyer
• Website
• Search Engine Optimization
• Social Media (all of them)
• Video Production
5. WHY VIDEO? WHY NOW? Presented by Joe Skibbie, JRS Mar/Com
WHY VIDEO?
• More Video Content
Is Uploaded in 30
Days Than What The
Major US TV
Networks Have
Broadcast in 30
Years.
• https://www.wordstream.com/blog/ws/2017/03/08/
video-marketing-statistics
6. WHY VIDEO? WHY NOW? Presented by Joe Skibbie, JRS Mar/Com
WHY VIDEO?
• In 2020, 96% of consumers
increased their online video
consumption, and 9 out of 10
viewers said that they wanted
to see more videos from
brands and businesses.
• As of 2021, an average
person is predicted to spend
100 minutes per day watching
online video.
• https://invideo.io/blog/video-marketing-statistics/
7. WHY VIDEO? WHY NOW? Presented by Joe Skibbie, JRS Mar/Com
A PICTURE IS WORTH 1,000 WORDS; A
VIDEO… 1 M
•Video Triggers Emotional Responses
Video is more engaging than text and images. They offer more sensory stimulation. Psychologists
have discovered that the right music can induce emotional states, making it possible to directly
influence how viewers respond to your videos. What’s more, research by the University of Southern
California shows that ad campaigns with emotive content outperform those without.
8. WHY VIDEO? WHY NOW? Presented by Joe Skibbie, JRS Mar/Com
WHY VIDEO?
• Tracking
• Reporting
9. WHY VIDEO? WHY NOW? Presented by Joe Skibbie, JRS Mar/Com
WHY NOW?
• 66% of People Choose Video to Learn More About a Product or Service
By incorporating video into your marketing strategy, there are endless
possibilities for creativity. All video types have incredible value for your business
examples of content you can produce include:
- Customer testimonials that build trust.
- Educational videos, recorded webinars, and/or thought leadership videos
that provides technical information and showcases your expertise.
- “Explainer” videos that define terminology and create understanding of a
product.
- Detailed demonstrations, helpful how-to videos, and tutorials that explain
your products benefits and features.
- Entertainment videos that generate more social shares.
- “Edutainment” videos that overlap educational and entertainment value.
- Documentary-like case studies.
- Repurposed blogs as video that extend and leverage topics of interest to
your audience.
10. FIRST TO
50M
It Took YouTube 6 Years
What was your business
doing 6 years ago?
How did you market
yourself 6 years ago? Has
it changed?
Product / Technology
Time it Took to Hit 50
Million Users
Airlines 64 years
Automobiles 62 years
Telephone 50 years
Electricity 46 years
Credit Cards 28 years
Television 22 years
ATMs 18 years
Computers 14 years
Mobile Phones 12 years
Internet 7 years
Facebook 4 years
WeChat 1 year
Pokemon Go 19 days
11. WHY VIDEO? WHY NOW? Presented by Joe Skibbie, JRS Mar/Com
ALWAYS ON
•Creating an effective video marketing funnel can help you boost business growth. As your videos
attract, educate, and convert more people from prospects into leads and sales, you’re also able to
reach more people whenever they are looking for your products.
•Over 100 million people watch YouTube TV on their TV screens each month in the U.S. (Think with
Google) https://influencermarketinghub.com/video-marketing-statistics/
•More than 65% of YouTube viewers say video content on the platform feels like real life. (Think with
Google) https://influencermarketinghub.com/video-marketing-statistics/
•Social media video generates as much as 1200% more shares than text and image content
combined. (G2 Crowd)
12. WHY VIDEO? WHY NOW? Presented by Joe Skibbie, JRS Mar/Com
VIDEO
CONSUMPTION
• Facebook gets over 8
billion video views per
day
• Twitter receives over 2
billion video views per
day
• LinkedIn Live streams
increased 437% in 2020
https://blog.hootsuite.com/linkedin-statistics-
business/
• Snapchat users watch
10 billion videos a day
• https://influencermarketinghub.com/video-marketing-statistics/
13. WHY VIDEO? WHY NOW? Presented by Joe Skibbie, JRS Mar/Com
VIDEO
CONSUMPTION
• US Residents Spend an
Average of 323
Minutes/Wk Watching
Video on Mobile Phones
• Brand Recall is 22%
Higher on Mobile Videos
• https://thebrandgym.com/skippable-youtube-
advertising-really-work/
14. WHY VIDEO? WHY NOW? Presented by Joe Skibbie, JRS Mar/Com
ENGAGEMENT
66% of People Choose
Video to Learn More
About a Product or
Service
18% of all choose articles, 4% prefer infographics, 3% refer
to the manual, 3% attend webinars, and 2% request a sales
call or a demo.
https://www.wyzowl.com/video-marketing-statistics/
15. WHY VIDEO? WHY NOW? Presented by Joe Skibbie, JRS Mar/Com
ENGAGEMENT
• Video Campaigns are Generating View Rates as High as 50%
• Four Most Popular Videos Businesses Produce
• Explainer
• Product Demo
• How-To
• Testimonials
• https://influencermarketinghub.com/video-marketing-statistics/
16. WHY VIDEO? WHY NOW? Presented by Joe Skibbie, JRS Mar/Com
GET STARTED
• Start With Strategy
• Smart Phone/Microphone/Lights
• Static Images with Bullet Points
• Motion Graphics/Animation
• On-Site Shoots
• Social Distribution
• Event Video
