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The Brand You 50 - Tom Peters

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Power Point presentation from MBA program at Woodbury University. Presentation on Tom Peters book "The Brand You 50".

Publicado en: Empresariales, Tecnología
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The Brand You 50 - Tom Peters

  1. 1. the BrandYou 50
  2. 2. “We Live In A Very Busy, Crowded World.You’ve got to cut to the chase.” (33)
  3. 3. 8 Word Positioning Statement(Time Limit: 1 Minute)“The Clock is Ticking”
  4. 4. • Upgrade Your Skills Constantly• Explain Yourself• Sell Yourself• Business Skills Make Us Free
  5. 5. “Don’t Worry, Don’t Worry… I’m not going to do, what everybody thinks I going to do, like flip out or something” - Half Baked Negotiated Price -Costs ____________ Profits
  6. 6. You Are What You Do…• One must change themselves to change the world.• Pay attention to things that matter to you.• Make time for important tasks; don’t wait for it to clear up.
  7. 7. Turn Crappy “Little Tasks” Into Gold• Use your imagination• Take on small projects and turn them into large successes.• Maintain a positive attitude.
  8. 8. You Are The “Wow!-Ness” of Every Project• I AM my projects! • I AM my project portfolio! • I AM the WOW! Score of each – and every – project in my portfolio!
  9. 9. • Learn time management. • Learn to say “No!”• Weed out unnecessary things from your life. • Take it one day at a time.
  10. 10. You Are Your Clients • You are your projects. • You are those you serve. •You are defined by your clients. • You serve clients; it’s what you do.
  11. 11. Become a line extension master• Starting point• Where next?• Days or weeks
  12. 12. Identity!• Through single-minded devotion to the product, to the environment in which it appears and through the way in which it communicates, BMW has created a tangible image of itself. Wally Olins, Corporate Identity
  13. 13. A brand is a “trust mark” • E-x-u-d-e • S-p-e-c-i-f-i-c-a-l-l-y • I-m-a-g-e-o-f-T-r-u-s-t-w-o-r-t-h-i-n-e-s-s? • T-e-l-l-t-h-e-t-r-u-t-h
  14. 14. Calling Cards• Obsess• Business card• The Signature• $$$• “Mere”
  15. 15. Brand you’s lead! At all Ages!• Leadership• Current project• A student
  16. 16. Become a power freak• Necessary Currency• Study• Don’t be a jerk!• Think systematically
  17. 17. Sell! Sell Sell• “Selling Proposition” Sell Sell• Sales oriented Sell Sell Sell Everyone lives by Sell selling something “Robert Louis Sell Stevenson” Sell

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