This is the PowerPoint presentation for my Global Marketing project. We were to select a domestic product and research and develop an international advertising campaign.

1. Potable Aqua in Uganda

2. Presentation Outline Michael Hamling Lyles Armour Josh Leiker Nelson Esseveld Introduction and Cultural Analysis Economics Doing Business in Uganda Business Continued and Closing

3. Cultural analysis

5. Political history plagued by violent takeovers and citizen massacres

6. Idi Amin led a noncitizen expulsion in 1972, crippling Uganda’s agricultural and industrial sectors

7. Current president Museveni has succeeded in restoring some prosperity

8. 17-year battle between government and the Lord’s Resistance Army (LRA)

9. Battle has caused the economic dislocation of up to 200,000 UgandansIMPLICATIONS: Severe economic, social and political disruption has hindered development of infrastructure needed to provide clean water. Potable Aqua tablets could help Ugandans get safe drinking water in any part of the country.

11. About twice the size of Pennsylvania

12. Contain numerous lakes and rivers, but water generally unsafe for drinking

13. Temperatures in upper 70s, seasons defined by rainfall variations

14. Northwestern corner of country is hotter and more aridIMPLICATIONS: While water is abundant in most parts of Uganda, it needs to be purified to become drinkable. Potable Aqua tablets are easily transported and stored even in extreme conditions.

16. In rural areas, subsistence farming and ranching is common

17. Women most likely housewives in rural areas, married at a young age with a dowry called “bride wealth” paid by the groom’s family to the bride’s family

18. Polygamy is generally accepted

19. In urban areas, women are more likely to have jobs although growth is limited

20. Extended families are important and are often called “clans”

21. Pooling of income and resources within the clan is a necessity for survivalIMPLICATIONS: There is a good market for Potable Aqua tablets within the tight-knit clans. While individuals may not be able to afford to purchase these tablets regularly, it is likely that the clan will pool resources on order to drink safe water.

23. Ugandans use indirect communication (analogies and stories)

24. Humor is very important to communicate and build good relationships

25. Punctuality is valued in business settings but not important otherwise

26. People who dress well (suits and well-kept shoes) are more respected

27. Women should wear long skirts in rural areas

28. First names are reserved for close friends. Titles are important

29. English is used in all business settingsIMPLICATIONS: The business atmosphere in Uganda is similar to that of the United States. This should make transactions go more smoothly and will also allow for better communication about the market and its demands.

31. Ganda, Swahili, and Arabic are also widely spoken

34. Ranked 58th out of 228 (US ranked 22nd)

36. 15-64 years: 47.9% (male 7,789,209/female 7,703,143)

38. Economic Activity Principal Industries: Exchange rates of Uganda Shilling: vs. U.S. Dollar: 1,720.7 vs. ECU/Euro: 2,490.9 vs. Japan Yen: 16.6 vs. Swiss Fanc: 1,594.3 vs. Pound Sterling: 3,150.9

40. Domestic & International

41. Mobile Phones

42. Radios and TV’s

43. 7 AM 33 FM

44. 8 TV stations

45. Newspapers

46. New Vision

48. 5 paved

49. 27 unpaved

50. Railways

51. 772.99 miles

52. Roadways

53. 10,110 miles paved

54. 33,848 miles unpaved

56. 380,00 mobile subscriptions

57. 5 million radios

58. 294,000 computers in use Implications: Shipping our product to Uganda will be simplified by the waterway connections throughout the country. This is an inexpensive and reliable method of shipping Potable Aqua tablets.

59. Real World Experience in Uganda

61. Doing Business In Uganda

63. Market Challenges

64. Corruption

66. Cotton

67. Coffee

68. Countertrade

69. Grew in 80’s

70. Foreign Aid

71. 15.6% of GNI

72. $959 MillionImplication: Because Ugandans receive large amounts of foreign aid, they will be more prone to have a positive view of American-made products

74. Child malnutrition unit,

75. Agriculture research institute

76. Forestry research center

77. Cotton research stationTechnology Communication: Cell Phone, Radio, Television, computer

80. Transporters

81. Buy bulk

84. Newspaper

85. Personal computer

86. Radio