Sports Analyst
Joshua Berrios
Project & Portfolio I: Week 1
February 3, 2021

My names is Joshua Berrios. I’m from Puerto
Rico but living in Florida. Ever since I was little, I
have been watching sports. Thanks to all those
hours and hours of watching sports, I decided
that my future was in that industry. My goal is to
work in the industry of sports and make sure I do
a good job. My purpose is to share the great
thing that are sports with my voice and talent.
IDENTITY

PROFESSION
Potential Job Titles:
• Play By Play Commentator
• Sideline Reporter
• After Game Reporter
BRAND ARCHETYPE - The way
that I work is by being authentic,
friendly, and honest. My goal is to
create an inclusive community, and
be a good friend to my audience. I
also work in a determined, ethical,
and disciplined way. Becoming an
expert through overcoming
challenges and lots of practice.
Sports Analyst for ESPN/WWE
Picture Relevant
to Your Industry
Goes Here

• DEMOGRAPHICS: 13-24
(+64% YOY), All
Females(+25%), Males 13-24
(+52%).
• PSYCHOGRAPHICS: Writing,
Sports, Wrestling, Sports News,
Documentaries, Video Games,
Social Media, Streaming
Services.
• IDEAL AUDIENCE MEMBERS:
Jim Conroy - Corporate
Recruiter - WWE, Durbin Hunter
- Senior Corporate Recruiter -
WWE, Mark L. Walker - Senior
Vice President - ESPN
[Viewers at ESPN and WWE.]
TARGET AUDIENCE

GOALS
Short Term: (September 3, 2022)
• Be part of an internship at ESPN/WWE by the end of
2022.
‣ Apply to all available internships at ESPN/
WWE that relate to a Sports Analyst job. I will
Connect with recruiters throughout the
remainder of 2022.
Mid Term: (2023)
• Secure a job related to Sports Analysts at ESPN/
WWE by summer 2023.
• Keep in touch with recruiters and important key
people of these two companies, accept any
opportunity and secure the through 2023.
Long Term: 2030
• Become major and important Sports Analyst at WWE/
ESPN by the beginning of 2030.
‣ Keep working hard and doing a good job
through the years and always trying to be
better than I was before.

SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Publishing Software 50%
Video Creation 60 %
Reading Comprehension 100%
Speaking 100%
SOFT
HARD
Editing Software 60%
Data Base Software 55%
English Language 100%
Communications and Media 98%
SOFT
HARD

I help ESPN/WWE do sports analysis by
communicating with my voice.
[WHO?] [WHAT?] [HOW?]
PROMISE

CREDENTIALS
Work Experience:
• Security at PRAR events.
• Document Organizer at Realty
Consultants.
Education:
• Certificate of Graduation, Notre Dame
High School, 2020
Awards:
• Honors at high school graduation.
• Best Conduct at high school graduation.
Picture Relevant
to Your Industry
Goes Here

COMPETITION
Darren Healy
Industry Experience:
• Food Server at Dunwoody Village
Education:
• Current student enrolled in Sports Communication, B.S.
at Full Sail University.
Leadership Experience:
• Section Leader of Marching band and Indoor Drumline
at Upper Darby High School.
Skills and Proficiencies:
• Graphic Design
• Video Editing
• Xylophone
YOUR NAME
Overall Online Presence:
• About 5 Connections. Banner image customized,
amateur shot, detailed profile, no articles published,
semi active, URL not yet customized.
• Grade: Average, 85 out of 100
Industry Experience:
• Not much Industry Experience
Education:
• Current student enrolled in Sports Broadcasting, B.S. at
Full Sail University.
Leadership Experience:
• Main presenter in group projects in Notre Dame High
School.
Skills and Proficiencies:
• Research
• Communication
• Presentations
Overall Online Presence:
• Not many connections. Banner image customized,
normal shot, semi detailed profile, no articles published,
not active, URL not yet customized.
• Grade: Average, 75 out of 100

COMPETITION
KJ Doyle
Noteworthy Experience:
• Editor in Chief & Social Media Manager at Guy Boston
Sports.
Joshua Berrios
Industry Experience:
• Editor in Chief & Social Media
Manager at Guy Boston Sports.
Education:
• Current student enrolled in Sports Broadcasting, B.S. at
Full Sail University.
Skills and Proficiencies:
• Editing
• Social Media
• Manager
Overall Online Presence:
• About 12 connections. Banner image not customized,
amateur headshot, semi detailed profile, no published
articles, active on social media, URL link not
customized yet.
• Grade: Average - 80 out of 100
Industry Experience:
• Not much Industry Experience.
Education:
• Current student enrolled in Sports Broadcasting, B.S. at
Full Sail University.
Leadership Experience:
• Main presenter in group projects in Notre Dame High
School.
Skills and Proficiencies:
• Research
• Communication
• Presentations
Overall Online Presence:
• Not many connections. Banner image customized,
normal shot, semi detailed profile, no articles published,
not active, URL not yet customized.
• Grade: Average - 75 out of 100

BRAND POSITION
For fans who love sports, I provide analysis,
discussions, news, reports, and this industry
because sports are my passion just like a lot of
you and I want to make sure that our passion is
shared with the world.
“SPORTS ANALYST”

NETWORKING &
MARKETING
Industry Events & Organizations
• WrestleMania Axxess
‣ March 25-29 | Los Angeles Convention Center
• Hall of Fame Week
‣ March 8-13 | Full Sail University
• Guardian Credit Union FCS Kickoff
‣ August 2021 | Cramton Bowl Montgomery, AL
Digital Marketing
• Primary Content: I will be creating a video podcast that
centers around the world of sports. I will be talking about
trades, teams, players, rumours, events, etc. I will be posting
them through YouTube and different Social Media.
• Primary Tools: I will be using Adobe Software to edit my
content. I will be publishing the videos on YouTube and the
Audio on listening sites like Spotify, Soundcloud, and Anchor. I
will also be using Social Media like Instagram, Facebook, and
Twitter to share all my content.
• Website: I will be using it to share my content and any
updates. I will also be using it to show my progress as a
Sports Analyst.

PROFESSIONAL DEVELOPMENT
Mentor
• I am seeking a mentor that will help and guide me on
my path to becoming a Sports Analyst. A mentor that
has a lot of experience that can help me make the right
decisions and not commit many mistakes. 2021-2022
Formal Education
• Degree of Sportscasting Bachelor of Science - August
3, 2022
Technical Skills
• Professional Development - Full Sail University, April
2021
• Research In Media Communications - Full Sail
University, April 2021
• Advanced Reporting And Practice - Full Sail University,
March 2022
Soft Skills
• Professional Writing - Full Sail University, July 2021
• Broadcast Writing - Full Sail University, February 2021
• Fundamentals Of Physical Science - Full Sail
University, March 2021

Joshua Berrios
You know when there isn’t enough passion in sports?
Well, what I do is give it my all. In fact, I have a podcast coming up that is all
about sports. A podcast where I can interact with people with a passion for
sports just like me.
“

REFERENCES
Adler, Kristie. (2019). No. 1 ESPN Digital Captures More Than
Half Of The Entire U.S. Sports Category Audience In
September for its Best Month Ever. ESPN Press Room.
Retrieved fromhttps://espnpressroom.com/us/press-releases/
2019/10/no-1-espn-digital-captures-more-than-half-of-the-
entire-u-s-sports-category-audience-in-september-for-its-best-
month-ever/
Walker, Mark. (2019). LinkedIn. https://www.linkedin.com/in/
defmonk/
Conroy, Jim. (2020). LinkedIn. https://www.linkedin.com/in/
jimconroyrecruiter/
Hunter, Durbin. (2018). LinkedIn. https://www.linkedin.com/in/
durbinhunter/
Healy, Darren. (2020). LinkedIn. https://www.linkedin.com/in/
darren-healey-998ba01a2/
Feldman, Jacob. (2019).The Secrets Behind the Chemistry of
Sports Broadcast Duos. Sports Illustrated. Retrieved
fromhttps://www.si.com/media/2019/02/14/sports-broadcast-
team-chemistry-stan-verrett-neil-everett-krukow-kuiper-albert-
johnston
Doyle, KJ. (2016). LinkedIn. https://www.linkedin.com/in/kj-
doyle-90ba63190/
onetonline.org https://www.onetonline.org/link/summary/
27-3023.00
Full Sail University. https://www.fullsail.edu/degrees/
sportscasting-bachelor/courses
Disneycareers. https://jobs.disneycareers.com/espn
Corporatewwe. https://corporate.wwe.com/careers/careers-
overview