This lesson talks about the G.R.O.W. coaching model and list the challenges faced during coaching sessions.

1. Beyond Training: G.R.O.W.
Coaching
Model

2. Coaching
focuses on
future
possibilities,
not past
mistakes

3. Coaching vs Feedback
An Event
Past
Fact Focus
What
NOUN
Continuous Process
Periodic
Process Focus
How
VERB
COACHING FEEDBACK

4. GROW Coaching Model
Graham Alexander – constructed the GROW Model which is
considered ad the World’s Best known business coaching
framework
Alan Fine – a renowned trainer, speaker and
performance expert; co-founder of this coaching
model and author of “InsideOut: Discovering and
Doing What’s Possible”
Sir John Whitmore – champion race car driver and author
of “Coaching for Performance”, foundational book
on Business Coaching patterned after GROW

5. GROW Coaching Model
GOAL
• Aim – short
and long term
• Objective –
be specific
• Topic – agree
on what is to
be discussed
REALITY
• Assess – ask
for self
assessment
• Examples –
offer specific
examples
• Assumptions
– don’t
assume; use
facts or data
OPTIONS
• Range – offer
realistic action
plans
• Suggestions
– invite
solutions; offer
carefully
• Choices –
ensure
choices are
made
WAY
FORWARD
• Action – ask
the person to
commit to
action
• Obstacles –
identify and
clear all
obstacles;
offer support
• Milestones –
set deadlines
and next steps

6. GROW Coaching Model
Tell What and
How
Give Advice Demonstrate
Make
Suggestions
Ask Questions
and
Paraphrase
Controlling Empowering
Coaching by asking
is often more effective than
Coaching by telling!
The ASK / TELL Repertoire

7. Challenges during Coaching Sessions
• Communication styles
• Inability to discover root cause: will
versus skill
• Unclear or lack of full understanding of
the performance gap between the
present situation and the desired
outcome
• The agent disagrees with the feedback
received

8. Challenges during Coaching Sessions
• People and/or things interfere with their
desire or ability to do their job
• The agent lacks flexibility regarding
change
• The agent has low motivation