Football marketing ppt
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football marketing with special reference to UEFA
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Football marketing ppt
- 2. Marketing Of Football By James Lakra Jayram V Nazeem P.V. Pankaj Kumar Zanngasung W.S.
- 3. History of The Game Tsu' Chu , 2 – 3 BC Modern football dates more than 100 years. 1863, England
- 4. Beautiful Game: The EUROPEAN WAY
- 7. Premier Leagues & Clubs UEFA Champions League Europa League English Premier League La- Liga Serie - A Bundesliga Eredivisie Real Madrid Barcelona FC Manchester United Bayern Munich AC Milan Ajax Newcastle United
- 8. Scenario in Indian Football The ‘beautiful game’ is as beautiful and as charming in India as anywhere else in the world. National Football League – 1996 I League – 2007 Sponsors - Zee Sports, Airtel, ONGC and Nike Rs 100 crores deal – Bharti group and AIFF
- 10. Football is the number 1 game in North-East India, Kerala and GoaCorporate houses like Osian, Piramal, Essel etc. have launched clubs in New Delhi, Pune and Mumbai Average earnings of an I-League player Rs.20 Lakhs in 2008
- 11. Biggest Assets Fan Base Real Madrid - 490 mn Manchester United – 350 mn Barcelona FC – 261 mn Stadiums Brand Equity Power Hospitality
- 12. Revenue Areas Match-day Ticket Sales & Hospitality Broadcasting Rights Sponsorships & Endorsements Dedicated TV Channels & Radios Merchandise & Memorabilia Franchises & Partnerships Betting & Gaming Pre Season Tours
- 13. Innovations Mobile Marketing Museums & Theme Parks Fan-zones Financial Services Real Estate Leasing of Stadia during Off Season
- 14. Football Foundations & Communities Relief Work Education –In Partnership with UNICEF Charity Work Community Initiatives Drug Abuse Crime Social Exclusion Health Inequalities
- 15. Key Strategy
- 19. Songs and match day excitement
- 20. Media and PR programmes
- 21. Programmes focused on community minorities and women
- 23. The Stars & Deals Denilson - $ 30 Mn Luis Figo - $ 56.1 Mn Zidane - $ 65.5 Mn Kaka - $ 91 Mn Ronaldo - $ 131 Mn Messi - $ 867 Mn ( Release Clause)
- 24. Stars’ Power
- 25. Movies
- 26. Broadcasting & TVs Viewership – 900 mn homes in 202 counties Broadcasting Rights -$ 6 bn Annually
- 28. Golf Accessories
- 30. Jewellery
- 31. DVDs
- 32. Books
- 34. “Impossible is just a big word thrown around by small men who find it easier to live the world they’ve been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.” Thank You
Notas del editor
- The contemporary history of the world's favourite game spans more than 100 years. It all began in 1863 in England, when rugby football and association football branched off on their different courses and the Football Association in England was formed - becoming the sport's first governing body.The very earliest form of the game for which there is scientific evidence was an exercise from a military manual dating back to the second and third centuries BC in China. Itwas called Tsu' Chu and it consisted of kicking a leather ball filled with feathers and hair.
- UEFA NATIONAL THEMESTAR BALL SYMBOLHOUSE COLOURS
- School outreach programmes. Do you have well planned school programmes? Get your fans when they are young.Media and PR programmes. Engage the media and they help put your club in good light out there