1. Juan José Maass
Resume
Coahuila 95 Cuajimalpa D.F.
Tel. 5812 6012
Cel. 044 55 2317 2656
em@il: jjmaassm@gmail.com
RFC: MAMJ660503-MX6
IMSS: 11-89-660485-4
CURP: MAMJ660503HDFSRN00
CÉDULA PROFESIONAL : 5089551
CDMX, September 2016
Digital Marketing
http://about.me/jjmaass
http://jjmaass.blogspot.com
http://www.wix.com/jjmaass/home
2. Studies, Certifications & Diplomas
B.A. degree in Industrial Relations
Universidad Anáhuac del Sur 85-90
Certifications & Diplomas:
Content Marketing
iab mexico 2016
SEA, SEO, SEM Digital Media
iab mexico 2016
Digital Marketing
Universidad Banamex 2012
@ Marketing
ITAM 2011
Stock Market financial Certification 200 Series
AMIB - Leading Markets 2010
Insurances and Risks
ITAM 2008
Marketing and Commercial Strategy
IBERO 2005
Management in Sales
ITAM 2004
TOEFL (certification course)
Harmon Hall 2003
Costumer Relationship Management
TEC Lago de Guadalupe 2000
Business Development
ITAM 1994
3. Work Experience
Banco Nacional de México SA - BANAMEX
Digital Marketing & Social Media VP
March 2012 - Today
Op Support Manager - Comercial Alliances
February 2011- February 20112
Mediaccess SAPI de CV
Comercial Director
May 2010 - September 2010
Grupo Financiero Banamex - Seguros BANAMEX
Corporate Sales Sub Director
March 2007- May 2010
SONY PICTURES Home Entertainment México SA de CV
Marketing & Sales Coordinator
April 2006 - March 2007
Maxell Corporation of América – Movama S.A. de C.V.
Professional Products Sales Director
August 2005 - April 2006
Quality Films S de RL de C.V.
Marketing & Commercial Manager
April 2005 - July 2005
Distrimax, S.A. de C.V. (Grupo Videomax)
Marketing & Commercial Manager
May 1993 - December 2004
Videomax S.A. de C.V. (Grupo Videomax)
Human Resources & Key Account Manager
May 1993 - December 2004
Taesa S.A. de C.V.
Training and Development Coordinator
January 1993 - April 1993
Grupo Crisoba S.A. de C.V.
Training and Development Corporate Coordinator
August 1991 - September 1992
Brockman y Schuh
Key Account Trainee
April 1989
4. * Creative & Strategy generator
* Innovation
* Teamwork
* Digital Marketing / Media / Acquisition
* Social Media
* Marketing & Promotions
* Commercialisation & Sales
* Business Negotiations
* Sales Force Management
* Training and Development
* New Business and markets opening
* Merchandising and Video Licensing
* New Products Development
* Market Distribution and operations
* POP Merchandising force
* Retailer, door 2 door, conveniences stores
* Informal Markets (flea markets)
* Insurances
Speciality Areas
Skills
* Negotiation
* Leadership
* Conflicts Management
5. Digital Marketing
- Social Media
- Acquisition / Digital paid media
- Experience & Entertainment campaigns for Westwooth, CIE and Banamex
- Digital Promotions Campaigns
- Online Campaigns (Contests & digital raffles)
- Products and Services Banking Campaigns and Content Marketing.
Marketing and Trade Mark
- Exclusive Products development for Sam’s and City Club
- Special sales and Premieres for Blockbuster, Mix Up, etc.
- Pre-sales for Blockbuster and Video Rental Markets
- Contest & raffles for retailers
- Video and special collections for Palacio de Hierro, Avon, City Club, etc.
- Private Brands product development for Gigante, Walmart, Comercial
Mexicana, Oxxo, Tiendas Extra, etc.
Special Distributions
- Video (Clio, National Geographic, Paso Alto, Televisa)
- Food (Popcorn Act II, Potato ships Pringles, M&Ms Mars)
- Merchandising (Big Brother, X Men, Daredevil, Digimon)
Promotions (bundles)
- Casa Cuervo
- Domecq
- Mead Jonson
- Grissi
- Nokia
- Procter & Gamble
- News Papers (Reforma, Norte, Metro, El sol, etc.)
- Drug stores (Bayer, Roche, Boringher, etc.)
- Restaurants (KFC, Vips, Church Chicken, etc.)
- Coca Cola (Fanta)
- Act II
- Bardahl
- +Kota
Training and Development
- Salesforce
- Retailer merchandisers force.
Other Projects
Tenders
- Best Buy for banamex
- “Banco el Ejercito” for Mediaccess
Licensing (Consumer products)
- Big Brother I (Televisa)
- Daredevil (Marvel)
- Xmen II (Marvel)
- Digimon (Toei Animation)
Banking and Insurances
- Credit Cards, Personal Loans, Mortgages.
Fairs &Congresses organisation
- Banamex employee benefits fair
- Health fair for Banco Santander
Theatrical, TV, Video and licensing rights
purchases (Films & Licensing markets).
- Totally Spies (Marathon)
- Kipper (Entertainment Rights)
- The Wizard of Oz (Cinar)
- The Tangerine Bear (Entertainment Rights)
- El Cid ( Filmax)
- Preston Pig (Entertainment Rights)
- Digimon (Toei Animation)
- Sabrina Dibujos Animados (L&P)
- Christmas Adventure (Marvista)
- Scary Godmother (Mainframe)
- Fantasma de Canterville (Porch Light)
- La Calabaza del Jinete sin Cabeza (Porch Light)
- Yoga (Whamo)
- Meditación (Whamo)
- Camasutra (Infinitum)
- I Want that…. Fitness (En Pantalla Producciones)
- Elvis Presley (Whamo)
- Frank Sinatra (Whamo)
- Miffi (L&P)