1. BBC iPlayer online Monthly press pack October 2009

3. Index Page Monthly requests 5 Average daily requests 6 Average daily users 7 Weekly requests 8 Weekly users 9 Top TV programmes 10 Top radio programmes 11 Platform type 12 Live vs on-demand 13 Use of iPlayer for TV by time of day 14 Use of iPlayer for radio by time of day 15 Profile of iPlayer users 16 Glossary 17

5. Monthly BBC iPlayer Online Requests Across October 09 the BBC iPlayer received a total of 79.3m requests, the best month since launch in 2007 – driven by a record 53.2m requests for TV programmes, and supported by a strong 26.1m requests for radio programmes.

6. In October 09 the BBC iPlayer attracted an average of 2.6 million requests for programmes each day, the highest figure on record – 1.7m daily for TV programmes and an average of 0.8m for radio programmes. Average Daily BBC iPlayer Requests

7. Average Daily BBC iPlayer Users In October 09 the BBC iPlayer attracted an average of 1.1 million users each day, the highest figure on record – 0.7m requesting TV content only, 0.3m requesting radio content only, and 40,000 requesting both types of media.

8. Weekly BBC iPlayer Requests The last 2 weeks of October saw record numbers of TV programme requests, as a result of the Question Time event on 22 nd driving higher levels of traffic to a range of programmes on the service. In the last week of the month there were 14.0m requests for TV programmes and 6.4m for radio programmes. A strong Saturday night line-up in particular ( Strictly, Merlin) increased requests on Sundays and resulted in w/c 26 Oct being the strongest week ever on iPlayer. * The data measurement systems failed over 10:00-20:00 on Sunday October 18th, so while users successfully received programmes, we did not record their usage of iPlayer. Technical problems Torchwood 5-day special BBC iPlayer weekly requests - latest 6 months

9. Weekly BBC iPlayer Users Question Time week saw 5.8m users and an uplift of over +50% on the week before for users requesting TV content. Question Time Technical problems BBC iPlayer weekly requests - latest 6 months Torchwood 5-day special

12. Requests by platform type – October 2009 TV Requests Radio requests (all streams) Audio podcast requests are not included here since they are not available until after the publishing date for this pack. Streams for computers are consistently dominating the type of content requested, across both TV and radio programmes. However iPhone requests are consistently making up a noticeable proportion of TV requests (7%), as are PS3 requests (6%) since the relaunch of the iPlayer on PS3 in September. Streams vs downloads Device type

13. Requests by on-demand catch-up vs live simulcast – Oct 09 TV Requests Radio requests On-demand requests for content dominate TV viewing via iPlayer, whilst for radio, live listening makes up just over two-thirds of all programme requests.

14. BBC iPlayer – use for TV by time of day, October 09 The scale for each line on this graph is different – TV viewing is far higher than iPlayer use. However it shows the relative usage pattern by time of day – with iPlayer use (for TV) being far closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak. TV peak - 35 million iPlayer peak – 155,000 Internet peak – 29 million Sources– TV (aged 4+) from BARB Oct 09, internet (aged 2+) from Nielsen Sept 09, iPlayer Oct 09 iStats (line shows requests, but 134,000 is a count of users). See footnotes on slide 17 for more detail Note: each line has a very different scale (see peaks)

15. BBC iPlayer – use for radio by time of day, October 09 Sources - radio (aged 16+) from RAJAR Q2 09, internet (aged 2+) from Nielsen Sept 09, iPlayer October 09 iStats (line shows requests, but 35,000 is a count of users). See footnotes on slide 17 for more detail Radio peak - 15 million iPlayer peak – 35,000 Internet peak – 29 million The scale for each line on this graph is different – radio listening is far higher than iPlayer use. However it shows the relative usage pattern by time of day – with iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak. Note: each line has a very different scale (see peaks)

16. iPlayer use by demographic – BBC monthly survey, August 09 Use of the iPlayer is measured on a BBC monthly survey of 700 UK adults. The demographic profile of iPlayer is slowly evening out in gender terms, but remaining strongly under-55. Gender Age User profiles - TV from BARB, radio from RAJAR, broadband from TNS survey 2000 adults

17. Glossary Stream – click to play instantly Download – save to your computer to play later We cannot report on playback of downloads due to technical and data privacy restrictions Users – a count of computer browers accessing the online iPlayer service So please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites. Requests – number of successful requests to stream or download a programme We only count successful requests, where a stream or a download actually start, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website. Catch-up / on-demand – programmes requested after they have gone out on “normal” TV/radio channels and are available on iPlayer Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on “normal” TV / radio Special footnotes for slides 14-15 TV data – BARB average audience, live overnights, by hour, 01-30 Sept 09, all individuals aged 4+, Total TV Radio data - RAJAR average audience, Q2 09, by hour, all adults 16+, all radio stations iPlayer - average requests over 01-30 September 09, by hour, all programmes, stream & downloading, live & on-demand, UK only Nielsen – September 09, user numbers (aged 2+ based on internet population estimate of 39 million individuals