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Social Selling Breakfast
08:00 – 08:30
08:30 – 08:40
08:40 – 09:00
09:00
Social Selling
Social Selling in Action
Customer Success and Q&A
Session Close
A Recent Buying
Experience
Re: Enterprise Telesales
Steve, let us help you build an enterprise
telesales team.
Mark Marketing 3:14 PM (1 hour ago)
to me
REPLY
Re: Enterprise Telesales
Steve, let us help you build an enterprise
telesales team.
Mark Marketing 3:14 PM (1 hour ago)
to me
REPLY
Re: Enterprise Telesales
Steve, I didn’t hear back from you. I’d love to
share a case study about MegaCorp’s
enterprise solution.
Mark Marketing 3:19 PM (1 hour ago)
to me
REPLY
Re: Enterprise Telesales
Steve, I didn’t hear back from you. I’d love to
share a case study about MegaCorp’s
enterprise solution.
Mark Marketing 3:19 PM (1 hour ago)
to me
REPLY
Re: Enterprise Telesales
“Why SolarSlash uses our products,
and why you should too.” I wanted to
share another case study on…
Marky Marketing
to me
Re: Enterprise Telesales
You’ve got some nerve, Steve. You
have no idea how much your
enterprise business stands to…
Marky Marketing
to me
Re: Enterprise Telesales
Was it something I said? Look, Steve,
if I’ve done something wrong here you
gotta let me know, before…
Marky Marketing
to me
erprise Telesales
e our customers saying? It’s
u should ask, because I was
aring a series of case…
keting
Re: Enterprise Telesales
You’re making the biggest mistake of
your life, Steve. Can’t you see our
paths were meant to cross? It’s a…
Marky Marketing
to me
Re: Enterprise Telesales
Can we chat this week? I can only
imagine how busy you are, but if you
could just give me 10 minutes…
Marky Marketing
to me
Re: Enterprise Telesales
Just 10 minutes of your time! That’s
all I need to show you the incredible
enterprise-grade power of our…
Marky Marketing
to me
Re: Enterprise Telesales
Is this week better for a chat? I’m
available any day of the week, any
time. Seriously.
Marky Marketing
to me
Re: Enterprise Te
Look, it’s not that
just can’t understa
throwing away an
Marky Marketing
to me
Re: Enterprise Telesales
Marky Marketing
erprise Telesales
didn’t hear back from you. I’d
hare a case study about
rp’s enterprise solution.
keting
Re: Enterprise Telesales
I think deep down you’re not running
from me, Steve, you’re running from
yourself. Just let me…
Marky Marketing
to me
Sarah Sales
Calling…
Call
Declined
Sarah Sales
Calling…
(Again)
Call
Declined
Sarah Sales 5:44 PM
Missed call
Sarah Sales 5:52 PM
Missed call
Sarah Sales 6:01 PM
Missed call
Sarah Sales 6:09 PM
Missed call
Sarah Sales 6:16 PM
Missed call
Scorecard
CustomerMarketing Sales
$1 TRILLION
Wasted productivity cost
U.S. businesses
every year because of
misalignment.
Internet ExperienceBuying Experience
Disposable Commodity
Irrelevant and Uncoordinated
Precious Resource
Personalisation and Trust
You’re not compared to your
competitor’s experience.
You’re compared to every experience
ever.
467M
Members
100M+
APAC Members
9M+
ANZ Members
Growing at 2+ members per second we are the world’s largest
professional network
STAY INFORMED
through professional news
and knowledge
CONNECT
with your
professional world
GET HIRED
and build your
career
For members
LEARNSELLMARKETHIRE
Sources: *Forrester, “Buyer Behavior Helps B2B Marketers Guide the Buyer’s Journey,” October 2012; **Zero Moment of Truth Study, Google
The buyers journey has changed
Access to more information, buyers self informed and 90% through the buying journey
75%
of B2B Buyers use social media to
research purchasing decisions
B2B buyers expect
new or different
insights from sales
professionals
Building sales relationships has changed
95%
content consumed
before ready to
engage
7
If you’re not first,
you’re last
“
33
1 Create a professional brand
Find the right people
Engage with insights
Build strong relationships
2
3
4
Social selling defined
MattTindale
More likely to engage
through warm introduction
5X
45%
13%
51%
Increase to pipeline
Larger average selling price
More likely to make quota
What’s
the impact
of social
selling?
Scott Johnstone
Director of Sales
Southern Cross Austero
Social Selling Breakfast - Sydney

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Social Selling Breakfast - Sydney

  • 2. 08:00 – 08:30 08:30 – 08:40 08:40 – 09:00 09:00 Social Selling Social Selling in Action Customer Success and Q&A Session Close
  • 3.
  • 4.
  • 6.
  • 7. Re: Enterprise Telesales Steve, let us help you build an enterprise telesales team. Mark Marketing 3:14 PM (1 hour ago) to me REPLY
  • 8. Re: Enterprise Telesales Steve, let us help you build an enterprise telesales team. Mark Marketing 3:14 PM (1 hour ago) to me REPLY
  • 9. Re: Enterprise Telesales Steve, I didn’t hear back from you. I’d love to share a case study about MegaCorp’s enterprise solution. Mark Marketing 3:19 PM (1 hour ago) to me REPLY
  • 10. Re: Enterprise Telesales Steve, I didn’t hear back from you. I’d love to share a case study about MegaCorp’s enterprise solution. Mark Marketing 3:19 PM (1 hour ago) to me REPLY
  • 11. Re: Enterprise Telesales “Why SolarSlash uses our products, and why you should too.” I wanted to share another case study on… Marky Marketing to me Re: Enterprise Telesales You’ve got some nerve, Steve. You have no idea how much your enterprise business stands to… Marky Marketing to me Re: Enterprise Telesales Was it something I said? Look, Steve, if I’ve done something wrong here you gotta let me know, before… Marky Marketing to me erprise Telesales e our customers saying? It’s u should ask, because I was aring a series of case… keting Re: Enterprise Telesales You’re making the biggest mistake of your life, Steve. Can’t you see our paths were meant to cross? It’s a… Marky Marketing to me Re: Enterprise Telesales Can we chat this week? I can only imagine how busy you are, but if you could just give me 10 minutes… Marky Marketing to me Re: Enterprise Telesales Just 10 minutes of your time! That’s all I need to show you the incredible enterprise-grade power of our… Marky Marketing to me Re: Enterprise Telesales Is this week better for a chat? I’m available any day of the week, any time. Seriously. Marky Marketing to me Re: Enterprise Te Look, it’s not that just can’t understa throwing away an Marky Marketing to me Re: Enterprise Telesales Marky Marketing erprise Telesales didn’t hear back from you. I’d hare a case study about rp’s enterprise solution. keting Re: Enterprise Telesales I think deep down you’re not running from me, Steve, you’re running from yourself. Just let me… Marky Marketing to me
  • 16. Sarah Sales 5:44 PM Missed call Sarah Sales 5:52 PM Missed call Sarah Sales 6:01 PM Missed call Sarah Sales 6:09 PM Missed call Sarah Sales 6:16 PM Missed call
  • 18. $1 TRILLION Wasted productivity cost U.S. businesses every year because of misalignment.
  • 19. Internet ExperienceBuying Experience Disposable Commodity Irrelevant and Uncoordinated Precious Resource Personalisation and Trust
  • 20.
  • 21. You’re not compared to your competitor’s experience. You’re compared to every experience ever.
  • 22.
  • 23. 467M Members 100M+ APAC Members 9M+ ANZ Members Growing at 2+ members per second we are the world’s largest professional network
  • 24. STAY INFORMED through professional news and knowledge CONNECT with your professional world GET HIRED and build your career For members
  • 26. Sources: *Forrester, “Buyer Behavior Helps B2B Marketers Guide the Buyer’s Journey,” October 2012; **Zero Moment of Truth Study, Google The buyers journey has changed Access to more information, buyers self informed and 90% through the buying journey
  • 27. 75% of B2B Buyers use social media to research purchasing decisions
  • 28. B2B buyers expect new or different insights from sales professionals Building sales relationships has changed 95% content consumed before ready to engage 7
  • 29. If you’re not first, you’re last “
  • 30. 33
  • 31. 1 Create a professional brand Find the right people Engage with insights Build strong relationships 2 3 4 Social selling defined
  • 32.
  • 34. More likely to engage through warm introduction 5X
  • 35.
  • 36. 45% 13% 51% Increase to pipeline Larger average selling price More likely to make quota What’s the impact of social selling?
  • 37.
  • 38. Scott Johnstone Director of Sales Southern Cross Austero