The Marketing Lifecycle (2018) copyright Express Writers & Julia McCoy
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It’s time a new, pro-consumer lifecycle replaced the antiquated sales funnel. As marketers, it's time to quit looking at our customers as if they are numbers, a metric in our system, a “wallet.” Our customers are so much more than their wallets. They are our friends, the people we want to help the most if we’re truly in business to make a difference. So, let’s take a more nurturing stance that encourages people to stay in our circle: join our community of readers, buyers, and evangelists. See full post: https://expresswriters.com/marketing-lifecycle-vs-sales-funnel-content-marketing-trends
